Here’s a Crazy And Clever Marketing Idea: Clothes That Actually Fit
13 Maggio 2024 - 12:00PM
Destination XL Group, Inc. (Nasdaq: DXLG), the largest integrated
commerce specialty retailer of Big + Tall men’s clothing and shoes,
announced today the launch of a multichannel marketing campaign,
developed in collaboration with creative agency Barrett Hofherr and
media agency Mediassociates.
The campaign, which starts today in a three-market test, further
brings to life DXL’s “Wear What You WantSM” mission by highlighting
DXL’s commitment to providing clothes that actually fit Big + Tall
shoppers. The campaign communicates a straightforward and pragmatic
message that resonates with the needs of Big + Tall customers.
“We are excited to launch this new campaign and introduce even
more Big + Tall men to DXL and everything we have to offer – style,
assortment, and most importantly, clothes that truly fit. Barrett
Hofherr has shown a deep understanding of our customer and
delivered a creative approach that genuinely resonates with the Big
+ Tall man, offering an honest and effective solution to his
primary concern: achieving his perfect fit,” said Jim Reath, DXL's
Chief Marketing Officer.
The new campaign leverages multiple media channels to
demonstrate to Big + Tall shoppers that DXL offers clothes that
actually fit the Big + Tall man, in the same styles and quality as
other retailers. Starting in May and running through late June, the
campaign will feature various ad formats, including 30-, 15-, and
six-second spots as well as digital out-of-home placements. These
ads will be broadcast across St. Louis, Boston, and Detroit, on
both traditional broadcast TV and streaming platforms, including
Hulu, Disney+, and YouTube, as well as streaming audio on Pandora
and across the digital landscape.
“Our new campaign cuts straight to the heart of what our
customers value most—simplicity, quality, and fit,” said Harvey
Kanter, President and CEO of DXL. “In a world cluttered with
options, we're delivering a clear, direct message that resonates
with the practicality our Big + Tall customers appreciate. This is
about making style accessible and straightforward for every Big +
Tall man.”
About
Destination XL
Group, Inc.:Destination XL Group,
Inc. is the leading retailer of Men’s Big + Tall apparel that
provides the Big + Tall man the freedom to choose his own style.
Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall
retail and outlet stores and Casual Male XL retail and outlet
stores throughout the United States, and an e-commerce
website, DXL.COM, and mobile app, which offer a multi-channel
solution similar to the DXL store experience with the most
extensive selection of online products available anywhere for Big +
Tall men. The Company is headquartered in Canton,
Massachusetts, and its common stock is listed on the Nasdaq Global
Market under the symbol "DXLG." For more information, please visit
the Company's investor relations website:
https://investor.dxl.com.
About Barrett
Hofherr
Barrett Hofherr, founded in 2012, is a
full-service advertising agency - aka The Biggest Small Agency in
the World™. They combine the experience of the big agencies with
the efficiency, nimbleness, and scrappiness of a mid-sized shop.
Clients hire them because their creative ideas create
brand momentum. Client partners include eBay, Activision
Blizzard, Chime, Lennar, Sutter Health and more. For information,
visit www.barretthofherr.com
About
MediassociatesMediassociates is an independent
media planning, buying, and analytics agency that amplifies growth.
Its Precision Branding approach guides brands in planning
communication campaigns with a focus on predicting, measuring, and
optimizing business outcomes. With the advertising landscape
shifting almost daily, Mediassociates leads clients through the
ongoing revolution in media and technology. Recent clients include
University of Phoenix, Mount Sinai Health System, Citizen Watches,
Fannie Mae, Ziply Fiber, Strava Fitness App, and Ariat.
Mediassociates has been named one of Adweek's 2022 Fastest Growing
Agencies and an AdAge Best Place to Work. For information, visit
https://www.mediassociates.com/
SOURCE Destination
XL Group,
Inc.Investor
Contact:investor.relations@dxlg.com603-933-0541Related
Linkshttp://www.DXL.com
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