The US and Canada's Most Watched Free TV and Movie
Streaming Service Launches in the UK with Market-Leading Content
Library of over 20,000 Movies and TV Episodes
LONDON, July 1, 2024
/PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ:
FOXA, FOX) ad-supported streaming service, today announced its
launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free,
personalized streaming service that offers an extensive library of
blockbuster movies, popular TV series, and exclusive Tubi
Originals. With nearly 80 million monthly active users, Tubi has
emerged as the fastest growing U.S. streaming service since its
debut on the Nielsen Gauge just over a year ago.
"Tubi has spent the last decade honing our approach to vast,
free and fun streaming in North
America, and we feel that now is the perfect time to bring
that recipe to UK audiences," said Anjali
Sud, CEO of Tubi. "We are launching with one of the largest
and most diverse content libraries in the UK, designed to indulge
viewers in everything from blockbusters to original stories to
hidden gems. Most importantly, we're committed to listening to what
resonates with UK fans, and bringing them more and more of what
they love."
Tubi will launch with over 20,000 movies and TV episodes
on-demand, featuring curated content from major global distributors
such as Disney, Lionsgate, NBCUniversal, and Sony Pictures
Entertainment as well as a robust slate of exclusive Tubi
Originals. Tubi's content library in the UK pairs some of the best
Hollywood films with modern
British classics, and offers series with well-known UK TV
franchises alongside new areas of discovery - from Bollywood and
Nollywood to Arthouse Cinema.
"At a time when traditional programming feels homogenous and
when finding what to watch feels like a chore, Tubi has been
effective at delivering delight beyond the monoculture with content
that appeals to diverse and vibrant fandoms," said David Salmon, EVP and Managing Director of
International at Tubi. "We believe that we can build a brilliantly
broad, culturally ambitious offering that puts UK audiences back at
the centre, and makes it fun and easy to enjoy great entertainment
from around the world."
Tubi is purpose-built to help audiences find the content they
love. The platform uses sophisticated machine learning to deliver
personalized experiences that make content discovery both
surprising and delightful. Tubi is also committed to a 100% free
ad-supported model that offers viewers frictionless onboarding and
a low ad load. In the coming weeks, Tubi will be available for UK
viewers to access as a free application on every major connected TV
platform, iOS and Android smartphones, and on the web.
Tubi has established itself as a bold challenger brand in the
U.S. where it most recently tied Disney+ in total viewing time
according to Nielsen's The Gauge Report and continued to be the #1
AVOD player. Tubi will bring its playful personality to the UK with
a creative marketing campaign launching on 15 July. The campaign,
"Watch what you actually want to watch" aims to combat
entertainment snobbery and traditionalism - Tubi believes in taking
the guilt out of guilty pleasure viewing.
For more information, visit www.tubi.tv or contact our media
relations team.
About Tubi
Tubi is the most watched free TV and movie
streaming service in the U.S., dedicated to providing all people
access to all the world's stories. The company engages diverse
audiences through a personalised experience and the world's largest
content library of over 250,000 movies and TV episodes, a growing
collection of exclusive originals and over 250 live channels. Tubi
is part of the Tubi Media Group, a division of Fox Corporation that
oversees the company's digital businesses.
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SOURCE Fox Corporation