ITEM 1. BUSINESS
General
We provide innovative and sustainable transportation
solutions that help people move seamlessly within cities.
Our journey began with e-scooters in Italy in
2018, and today we have evolved into a multi-modal micro-mobility ecosystem offering e-scooters, e-bikes and e-mopeds, while continuing
to push boundaries, lead innovation and set new standards in our space. We are changing how people move from A-to-B, allowing users to
unlock vehicles on demand with a tap of a button from their smartphone. From being an early mover in Italy and educating users on this
new technology, we have today evolved into a multi-modal micro-mobility ecosystem.
We believe that cities should be for people
and living and not for cars, congestion and pollution. We intend to do our part for a greener tomorrow and take responsibility for our
environmental, societal and governance impact as we continue to make the cities we operate in more livable by connecting their residents
with more frictionless, affordable, and convenient transportation alternatives. We pride ourselves on goal of becoming 100% carbon neutral
and helping to shift behavior in our cities. We believe that the world is on the verge of a shift away from car ownership with people
looking for alternative ways to travel with ease, beat congestion and benefit our planet.
Exhibiting one of the fastest adoption rates
according to Barclays Research, shared micro-mobility vehicles have the potential to transform how people move around cities and interact
with existing infrastructure. We continue our effort to make Helbiz a natural extension of the current city infrastructure. This helps
city planners transform their communities and integrate Helbiz services into the public transportation networks as a seamless and integrated
door-to-door solution. Strengthening our intermodal offering and depth of our mobility ecosystem can not only help reduce the dependency
on cars, whether private or taxi, but also drastically limit congestion and pollution and enhance well-being in our cities.
We have become an integrated part of our local
communities serving a significant portion of the population between age 18 and 49 in our key markets. We offer our user base products
and services other than our vehicles, from transit integration to home deliveries of meals cooked in our restaurant to media content on
our app, to deepen our consumer relationship and experience, and intend to increase our offerings of new products and services.
In developing our business, our focus has always
been operations and scalability first. Instead of scaling an unsustainable business like some of our competitors, our early investments
were centered around our platform, infrastructure and creating the operational efficiencies necessary to grow our business globally. We
have established a strong scalable network and technology infrastructure that powers millions of rides, users, and vehicles on a daily
basis. We are levering our platform and reach to continue improve the efficiency and the quality of our offerings and deepen the relationship
our users have with us.
We anticipate demand for our services will continue
to grow as our multimodal offerings and verticals grow and deepen our influence, integration and impact in local markets. Our operational
excellence, local collaboration, innovation focused execution and optimization has positioned us as one of the operational market leaders
in the space continuing to push boundaries and technological advancements.
Our Advantage
In a fast-moving industry, we believe that we
have proven our ability to adapt and evolve without jeopardizing the timing, quality, and quantity of the service through our agile and
well-run structure.
Unlike many of our competitors, our approach
in our early days was future-focused as opposed to generating short-term revenues and unsustainable growth. This approach, paired with
our values, tools and teams, has put us in a position to operate in the micro-mobility market in a way that we believe our competitors
cannot. We believe that, among other reasons, the future belongs to Helbiz based on the following strengths:
• A
well-known brand with deep market penetration
Since we began what we believe is Italy’s
first ever shared e-scooter rental in Milan in 2018, we have grown exponentially, and we have become a substantial Italian micro-mobility
operators, based on number of licenses and electric vehicles authorized. In the past two years we have rapidly expanded our presence in
the U.S. market and currently have licenses to operate in more than 10 U.S. cities. In August 2021, we became the first micro-mobility
company to list on a major U.S. stock exchange.
• A
New Regulatory Landscape — that favors conscientious operators
The early days of the micro-mobility space
was characterized by no licenses or regulations, favoring well-financed companies with the ability to dump tens of thousands of vehicles
in every market without any concern on how to manage their fleets, utilizations or earnings. Companies burned significant funds to be
able to maximize the quantity of vehicles and left broken and uncharged vehicles littered throughout the streets.
Over the last few years, a drastic regulatory
shift has occurred. Cities have put a cap on the number of micro-mobility operators in a city. For example, we provide services in the
following cities which have capped the number of micro-mobility operators therein:
• Milan,
Italy, which has capped the number of e-scooter providers to eight;
• Turin,
Italy, which has capped the number of e-bike providers to three;
• Turin,
Italy, which has capped the number of e-moped providers to two; and
• Washington,
D.C., which has capped the number of e-scooter providers to six.
To further prevent saturation and improve
quality, many of the cities in which we operate have also capped the number of vehicles per micro-mobility provider. We believe that these
caps level the playing field between operators by taking away funding as a competitive advantage and instead shifting the focus from quantity
to quality of service in an open bidding — which favors conscientious operators with a core dedication to collaborating with the
city granting the license.
Quality of service has been our main focus
since our inception. We solely rely on in-house teams for transparency and effective work.
• A
Global hyper local approach — our proven relationship with cities we operate in
We view each city in which we operate through
the lens of a partnership between us and that city. By focusing on this partnership, we believe that we will be able to provide a sustainable
solution to the city’s reliance on cars. We take a city-first approach to tailor the services that we offer and how we offer them.
From our inception, we have been focused on serving cities the right way, guaranteeing, and upholding our high standards while maximizing
utilization and vehicle distribution. We harness the global power and support of an extensive operational, technological and customer
support team optimized for a hyper local approach that deeply connects with cities, communities, and customers on a daily basis. We have
built a scalable and versatile platform focused on our ability to fully customize our offering in each individual market to cover the
unique needs of every city. When we enter a market, we do so as a partner of the local municipality more than a service provider. We take
ownership of the communities that we serve and aspire to seamlessly integrate within the existing infrastructure for long-term collaboration.
The local quality focus approach sets us apart with customers and cities. We hire and train locally and mainly use dedicated in-house
teams throughout operations to properly guarantee our service, reliability, and accountability down to the smallest detail while directly
representing our company in the local communities every day. In a regulatory landscape that focus on quality and community, our approach,
that is in direct contrast to many of our competitors’ independent contractor model, has seen us gain favor of local municipalities.
• Multiple
activities generating revenues — Less dependent on operational income derived from our micro-mobility services
We have built our platform around several
activities and initiatives that generate revenues such as co-branding, advertisement, partnerships, subscriptions, trips, meals and media
content. This has allowed us to grow and optimize our business while being less dependent on operational income and maintaining service
at an affordable price point in a competitive industry. We expect revenue growth in 2022 from all the activities driven by several new
offerings and global roll outs.
• Cutting
Edge Technology — Our proprietary technology platform
Our proprietary technology platform includes
a custom-built ecosystem of tools, software and hardware for both our consumers and for our operations servicing our vehicles to promote
transparency, integration and operational efficiencies. Our technology suite allows us to properly manage, scale, optimize and tailor
our offering for each individual market and to rapidly launch new products to serve our cities and customers.
• An
Exceptional Customer Experience
We have built our platform and experience
around our customers from the beginning.
• Use
of Strategic Partnerships — to drive new users and increase adoption
To further enhance and grow our presence
in local markets, we actively focus on partnering with local and national market leaders to expose our fleet and platform to millions
of our partners’ existing clients. We have formed partnerships with several players such as: Telepass, Alipay, Trenitalia, E-Pay,
Moovit and Miami FC that allow us to tap into existing user bases to quickly boost ridership and credibility when entering new markets.
In new markets, strong local partners also help us tap into existing governmental relationships to expedite license processes. Carefully
chosen strategic partnerships help us escalate the ability to scale while significantly improving brand awareness and image, linking us
to strong and reliable businesses.
• An
Innovative Multimodal Platform — broadened reach, value proposition and city integration
Our multimodal platform offers customers
a variety of transportation options on-demand. In 2021, we launched e-mopeds and e-bikes in addition to our e-scooters, to serve different
demographics and needs, and we are working on seamlessly integrating public transit to enable riders to optimize their trips across all
available offering based on their criteria and preferences. We continue our effort to make Helbiz a natural extension of the current city
infrastructure which helps city planners transform their communities and integrate Helbiz services into the public transportation networks
of every city becoming a seamless and integrated door-to-door solution for our riders.
• A
nascent media offering.
We have started offering media content
through Helbiz Live, a new internally developed app that is separate from our micro-mobility app. Helbiz Live is available to users of
Helbiz Unlimited, our subscription which currently allows a customer to use all our e-scooters and e-bikes by paying a monthly fee, and
other subscription models. We debuted this service with the start of the 2021-2022 season of the Lega Nazionale Professionisti Serie
B (“Serie B”) Italian soccer league as we have acquired a license to stream on Helbiz Live on a live and on-demand basis,
in Italy, all soccer games in Italy’s Serie B league for the next three seasons. Since then Helbiz Live expanded its content offering
to include on its app in Italy.
• two live soccer matches per day during the German Cup (DFB-Pokal) and highlights of each
round of the German Cup,
• weekly highlights of NFL football games and other NFL branded
content,
• live and on demand streaming rights for up to four Major
League Baseball games weekly, in addition to all playoff games, for the next three seasons,
• two NCAA college football
games and two NCAA men’s college basketball games per week,
• 10 NCAA football bowl
games, including the semifinals and finals and
• 20 NCAA men’s basketball
tournament games, including the semi-finals and the finals.
We believe that this media offering will
(i) increase the number of subscribers to Helbiz Unlimited or other subscription models, (ii) open up vehicle licensing and other opportunities
in the 17 Italian cities that currently have a team in Serie B but where we do not have a presence, (iii) generate revenue from the advertising
through Helbiz Live, and (iv) generate additional revenue from the distribution of audiovisual rights, after having been appointed by
the Serie B League as its exclusive international audiovisual right distributor (excluding Italy).
• Our
upcoming food preparation and delivery offering.
In July 2021, we launched Helbiz Kitchen,
our service through which users can order food for delivery through our mobile app. We will capture all of the revenues from such orders
by preparing the food to be ordered in a ghost kitchen and having it delivered by our own drivers using our e-vehicles. Our pilot ghost
kitchen is in an approximately 21,500 square foot facility in Milan, Italy that provides six menus centered on pizzas, hamburgers, salads,
poke, sushi and ice cream. To this end, we have hired approximately 50 people as chefs, deliver drivers and technical and administrative
personnel. In keeping with our ethos of providing eco-friendly offerings, our pilot ghost kitchen has an all-electric kitchen and uses
biodegradable containers, utensils and packaging in our deliveries instead of plastics.
• Our
in-house operations teams.
Unlike many other micro-mobility companies,
we employ in-house operations teams in each market in which we operate rather than hiring outside third-party contractors to maintain
our fleets. This operations team oversees all aspects of fleet maintenance, from charging and repairing to deploying each morning, redeploying
throughout the day and picking up at night. We believe that this provides a higher quality of fleet maintenance and protects our brand
by creating a uniform user experience no matter what city the user is in.
• A
visionary founder led company — Our management team.
We are led by a management team with experience
in developing emerging growth companies. Several executive officers have years of experience in consumer-facing industries.
Our Market Opportunity
Societal, industrial, and technological changes
are shifting how we move, and they are transforming the mass-transportation market. Transportation is among the largest household expenditures.
According to a 2019 report from McKinsey & Company, Micro-mobility is one of the fastest growing sectors in the world with a
19.9 compound annual growth rate and an estimated market potential by 2030 of $300 billion in the United States and $150 billion
in Europe. We believe that we are in the early phase of capturing this opportunity and that use of our micro-mobility platform will, among
other factors, continue to grow due to:
• Increasing
Urban Population
We believe that the trend of urbanization
amongst young professionals is a large opportunity for the micro-mobility industry as it specifically addresses first- and last-mile transport
and connects users with the existing infrastructure. For city dwellers, shared e-scooters represent a viable and affordable means of daily
transportation. Several consequences resulting from urbanization, such as congested roadways, heightened carbon footprints and limited
parking spaces, are directly mitigated by micro-mobility solutions. Over half of the world’s population today lives in urban areas,
according to United Nations Department of Economic and Social Affairs. With increasingly congested roadways and traffic speeds in many
city centers averaging as little as 10 miles per hour, people are looking for transportation alternatives. Micro-mobility solutions offer
people living in, and visiting, these cities potential benefits, including higher average speeds, less time spent waiting or parking,
a lower cost of ownership, and the health benefits of being outdoors, among others.
• The
Rise of New First- and Last-Mile Options
From a consumer’s perspective, first-
and last-mile transportation in congested cities can be inconvenient and costly when using traditional modes of transportation such as
mass transit or personal vehicles, as well as when using ride sharing. New shared transportation modes are drastically improving the consumer’s
experience, enabling riders to optimize across preferences including cost, comfort, and time.
According to Barclays Research, in the
densest of cities, the cost per mile of an e-scooter is as much as one-third the cost of conventional auto options such as ride-hailing
or driving a personal vehicle. In addition, car usage (taxi, ride-sharing or personal vehicle) remains the most expensive means of transport
for any one-way urban commute under eight miles in length in the United States.
We believe these changes happening on a
societal and technological level, are creating the foundation for a transportation shift and a reduction in car dependency in the long
run that will be substituted with Transportation as a Service (“TaaS”).
• Popularity
of On-Demand Services
Consumers have grown to love and appreciate
having their world on demand and now expect to be able to access any product or service instantly on their terms and at their convenience.
Older generations are transitioning and adopting to new technology faster than before, while younger generations are raised as digital
natives. On-demand services are now an essential part of daily life and consumers prioritize intuitive and user-friendly platforms that
make their lives easier.
• Urban
Planners are Addressing the Issue of Congestion
Micro-mobility is good for city planning,
taking up less space for roads and parking, and complementing mass transit schemes while creating more connected communities. Cities are
addressing the issue of how to deal with peak transportation demand. Limited capacity causes congestion and one solution is to allow micro-mobility
to support transportation demand peaks. Modern urban planners are actively looking for providers of micro-mobility solutions, are increasingly
dedicating lanes to certain micro-mobility vehicles and are repurposing car parking to micro-mobility spaces.
• Increased
Environmental Awareness
We believe that cities across the world
and their residents are increasing their environmental awareness and actively taking steps to reduce their carbon footprint. As such,
we believe that e-scooters, e-bicycles and e-mopeds, if approached in a sustainable, collaborative and safe manner with the cities where
they operate, provide a feasible solution to this issue by replacing cars for first- and last-mile transport.
E-vehicles are green, efficient, and cheap
and people are becoming increasingly conscious of the impact that their day-to-day actions have on the environment. Furthermore, they
provide individuals with an opportunity to reduce their carbon footprints. According to a 2019 article in the Financial Times, a micro-mobility
vehicle has a carbon footprint per mile of 28g compared to 292g for a full-sized vehicle.
In a world with scarce resources, we are
devoted to make the best use of them. We believe that one of the most inefficient ways to go to point A to point B in a city is by car.
Most of the car’s energy is used to move the weight of the car itself and not the weight of its occupants. By comparison, one kilowatt
hour of energy moves a gasoline-powered car under a mile, a Tesla Model 3 drives for 4 miles and with the same amount of energy a person
can ride our e-scooter for 80 miles.
• Hyper-Vertical
Super App Trend Provides an Opportunity to Enhance our Platform’s Value
The hyper-vertical platform model, a variety
of the super-app model adopted in Asia, focuses on covering the entire customer journey around a singular product or vertical. We see
potential in the long term to gradually add services on top of our existing platform related to urban mobility that will enhance our customer
experience when moving around cities and deepen the customers’ engagement while creating added value across services.
Our Platform
Helbiz is built around four pillars: a growing
and engaging network, cutting-edge technology, operational superiority and service focus.
A Growing and Engaging Network
Helbiz has developed a growing
network of millions of riders, vehicles, trips, drivers and their underlying data, technology and infrastructure. The more trips, pickups
or user interactions on our network, the more we are able to improve our network, optimize our operations and raise the quality of our
services.
Our strategy is to leverage our fast and organic
growth in the micro-mobility services to onboard customers with the intention of converting them to long-term platform users across verticals
and with each additional offering, city, service or vertical aimed at increasing the value proposition and longevity of each user.
Cutting-Edge Technology
Seamlessly Integrated Ecosystem
Helbiz has built a cutting-edge ecosystem of
tools, software and hardware for consumers, operations, and drivers to ensure complete transparency, integration and operational efficiencies.
Instead of relying on a variety of limited third-party solutions, every tool we use is meticulously crafted in-house in conjunction with
each other to create a symbiotic ecosystem that was specifically built around our operations, practices and needs. The result is a robust
and highly functional framework with total operational control. Our main mobile platforms are our Helbiz app for consumers and our Helbiz
Driver App for operational drivers managing our fleet. Both platforms are built on our proprietary “Core Platform Engine”.
To power our operations, we built a suite of operational tools including our Helbiz Drive App, warehouse and inventory management and
analytics, prediction algorithms and dispatch engine. Our entire ecosystem is fully implemented and operational globally.
Core Platform Engine
• Utilization &
Prediction
Using real time and historical data, our
technology helps us predict demand throughout the day and week to help us balance supply and demand and maintain optimal vehicle distribution
and rebalancing. We believe that this leads to higher customer satisfaction while significantly minimizing operational costs.
• Dispatching &
Matching Engine
Our proprietary dispatch engine and algorithms
overlook and manage our global fleet of operational drivers globally, autonomously sending tasks, priorities, and routes to each Driver
in real-time. In each instance, our algorithms review and consider multiple variables including vehicles, batteries, drivers, warehouses,
distances, traffic, locations, inventory as well as utilization prediction and current status. Our dispatch engine is automatically responding
to alerts or customer issues dispatching the nearest driver. We designed this system to ensure driver productivity, efficiency and a seamless
operation.
• Geofencing
Using geofencing technology we can properly
manage and remotely control our vehicles in accordance with government regulations. We implement a variety of virtual zones in our cities
which automatically communicate with and control the setting of our vehicles to prevent clutter, irresponsible usage, and parking by controlling
maximum speed, acceleration and disabling the throttle or the entering selected areas such as pedestrian zones or parks.
• Parking
Verifications
Using our proprietary technology, we are
able to create virtual parking zones where customers are directed to pick up and leave our e-vehicles.
• Streaming
Technology.
Our Helbiz Live app integrates our proprietary
technology for the front-end authentication process with that of third-party service providers like Comintech S.r.l., an Italian technology
company involved in audiovisual distribution, which will manage the back-end processes like feeds collection, encoding, voiceover, the
content management system and the content delivery network.
Payment Technologies
We have developed a strong and scalable payment
infrastructure that includes a variety of trusted payment options serving a diverse and global demographic. Helbiz has integrated payments
as a core part of our technology stack, to be able to continue to innovate and expand to broaden the offering and meet the demands of
our users, in deep collaboration with strong payment partners from Stripe, Telepass, Tinaba, E-Pay and Alipay. The result is a flexible
payment infrastructure that supports all types of users and their preferences from pre-paying to post-paying for each trip or service
with any instrument/service of their choice, including credit cards, debit cards, HelbizCash, Telepass, Alipay and cash through local
partners.
In 2019, Helbiz introduced HelbizCash, which
is a closed-loop digital wallet allowing customers to add funds upfront, receive rewards and use funds for all services and offerings
inside the current and future Helbiz ecosystem as it grows in return for benefits, rewards and incentives.
Artificial Intelligence and machine learning
Recently, we have made AI & Machine
Learning one of the key focal points of our development efforts to continue to support and power our operations. We use AI and machine
learning, trained on historical transactions, geospatial data and trips, to help predict and optimize fleet utilization. Our utilization
prediction paired with real time data, locations and statuses of all vehicles and drivers is the foundation of our Dispatch Engine which
help make key decisions and autonomously deliver tasks and manage our Operational Drivers through the Helbiz Drivers App to ensure operational
efficiency, maximized fleet utilization, maintenance, pickup/drop offs/battery swaps and re-balancing throughout our cities.
Operational Superiority
A robust and reliable driver network and infrastructure
which ensures that vehicles are properly distributed, batteries charged and maintained is the foundation for the customer experience that
we offer. We have built a flexible and scalable infrastructure to autonomously manage our fleets and drivers globally. Every city we operate
in has a local on-ground operations team, drivers with extensive local knowledge and a global support system. Our service and platform
are built around our operational experience gained over many years to get the operations right instead of rapidly and prematurely scaling.
The long-term success, and profitability, of any micro-mobility operator is directly linked to the quality and efficiency of operations.
For that reason, we meticulously built each technology tool used in our operations from scratch including warehouse and inventory management,
the Helbiz Drivers App, our Dispatch Engine and management tools. All technology tools and platforms were built to work in conjunction
with each other, and carefully selected and trained drivers.
• A
hyper-local approach, on a global scale
One of core values is to approach each
new city in a hyper-local manner. We hire locals, learn from locals, partner with local companies and interact with communities as a local
to properly serve each city the way it should be served. Knowing and interacting with the cities we operate in beyond offering a service
is crucial for becoming an integrated part of the local community and our long-term operational success. On a global level, we have built
a highly flexible infrastructure that allows our software teams to work with and easily adapt our platform to localized needs of municipalities
as a partner, not a service provider. On a local level, we hire locals, who live and breathe the core values of their city, to run our
operations where they live.
• In-House
drivers
We believe our early success, both with
customers and regulators, is directly linked to our commitment to solely hire and utilize in-house teams for our on-ground operations.
Utilizing in-house teams, and not independent contractors like our competitors, allows us to properly train and oversee each worker. To
cities and regulators, it means we can provide consistent service, respond to issues in real time, be fully accountable, work hand in
hand with regulators and have our workers as an extension of our brand in the communities without relying on unscreened third-party workers
and the uncertainties that come with such.
• AI
powered with a human touch
We launch cities in partnership with local
experts and train our Core Platform Engine to manage and optimize our cities based on local knowledge. Our Core Platform Engine monitor
all conditions, rides and drivers and real time data to autonomously manage drivers and ensure proper vehicle coverage, freshly charged
vehicles while optimizing routes and future deployments to maximize utilization.
• Support
System
The cornerstone of our company and experience
is our highly-rated customer experience. We have invested and trained our own Micro-Mobility support center that supports our drivers.
All drivers are trained in their individual cities, monitored during shifts and have access to our Operational Managers should they need
additional help. A reliable service starts with the support system we can offer our teams on the ground.
Service Focus
We provide our services with a care and focus
that we believe sets us apart in our journey to power movement at scale in a rapidly changing environment. Our experience is built around
the frictionless interaction between our software, our hardware and our cities and relies on our key points: agility, simplicity, and
continued innovation.
• Experienced
focused agility
We are built around a strong core software
team that has built our software eco-system from scratch. We aim to provide services that are customer and city focused and have built
a highly scalable and flexible infrastructure that allows our teams to rapidly release new features and offerings and adapt to local requirements
and needs of local cities.
• Intuitive
simplicity
We believe the Helbiz experience and app
should be an extension of oneself, seamlessly connecting you with your city in a natural and intuitive way. We transform complexities
into a simple platform that is inviting and easy to use while remaining powerful and versatile.
• Continuous
Innovation
Our past and future success in a rapidly
evolving industry relies on our ability to constantly research, innovate and optimize our vehicles, hardware, and operational tools. We
have established a dedicated R&D department that is working directly with our manufactures to improve the riding and operational experience,
increase vehicle lifespan and optimize profitability. With our focus on rapid and continuous innovation, Helbiz was among the first companies
globally to integrate and utilize geofencing and parking verification technology throughout its operations.
Benefits of the Helbiz Platform
Key Benefits for Users
Across our mobile platforms and consumer offerings
we strive to create an experience that becomes a seamless extension of the user, intuitively creating a convenient, affordable, and reliable
experience when interacting with their city.
• Convenience
We crafted the Helbiz app around efficient
simplicity that allows a user to unlock their city with a touch of a button. We designed our proprietary technology to provide a convenient
and frictionless user experience and well distributed, maintained and charged fleets across a variety of modes to suit the users’
needs. We strive to reduce the friction of moving and to always ensure available vehicles in your vicinity that allow you to beat traffic
with ease without the hassle of having to deal with congestion, parking, ownership or cash transactions.
• Affordability
We believe everyone has the right to move
freely on their own terms, and have the ability to optimize across cost, time and comfort. Our dockless e-vehicles enable customers to
move and connect with their city at a low cost. For commuters and frequent riders, we introduced unlimited subscription plans in the third
quart of 2020, allowing users to take unlimited 30-minute e-scooter and e-bike trips for a fixed monthly price, with affordability in
mind.
• Reliability
Our mission is to be reliable enough to
the point where our customers do not need to rely on cars or other modes of transportation or to plan ahead of time. We strive to properly
serve cities and maintain e-vehicle density to meet the demand in all areas so that users always have access to a charged vehicle when
they need one. Reliability is essential and the reason that we solely rely on in-house teams and drivers in our cities for improved accountability,
control and response time for the most reliable customer experience. We aim to continue to improve on our quality, service, offerings
and hardware, while accurately optimizing our predict and utilization algorithms and software.
Key Benefits for Communities/Cities
We believe the foundation for our growth and
one of the key indicators for our future success is the amount of positive impact we can generate throughout or local communities in the
following ways:
• Social
We connect people with their cities and
communities, providing easy, fast, and reliable ways to get around directly eliminating the need for cars, private car ownership or parking.
Our approach is community first and once we open a city, we engage to become an active part of the local community serving all groups,
independent of socioeconomic status. Our Access Program offer discounted and free rides and subscriptions for students and low-income
citizens ensuring their right to affordable transportation and freedom to move. Our Relief Rides Program, introduced in 2020, was established
to provide free rides and support during national emergencies. During the early phases of COVID-19, we provided healthcare and essential
workers in Italy and United States with unlimited free transportation to continue to serve our communities in a safe and reliable
way during the lockdown. In April 2021, we offered up to 100,000 free rides on our e-bikes and e-scooters in the Italian cities in which
we operate to people who need to go to approved facilities to receive their COVID-19 vaccinations.
• Economic
— Increased economic well-being and quality of life
One of the key elements determining the
level of economic well-being is the access to transportation and freedom of movement. We are not only offering users flexible and alternative
transportation alternatives but are also connecting them with existing transit networks. We pride ourselves on serving all communities
in our cities and re-balance our fleet to maintain vehicle density throughout the communities to offer a reliable service at a fair price
point. We improve the quality of transportation city wide, helping to reduce transportation inequality, as car-centric mobility networks
often exclude lower socio-economic groups.
• Environmental
— Less congestion, less pollution, more life
We are bringing life back to our cities
by reducing congestion and reducing carbon emissions and pollution all while shifting our dependency on car ownership to TaaS. This promotes
the creation of cities designed for people and not cars.
• Infrastructural
— Increased value and connectedness of existing infrastructure
We are complementing existing city infrastructure
and transport networks, directly increasing their value and connectedness, without requiring cities to spend vast number of resources
on large scale public transport expansions with marginal return. We provide citizens with reliable alternatives that allows them to connect
with the current transit networks where it was previously difficult. We are dedicated to improving upon our infrastructural impact and
are exploring how to incorporate public transportation into our platform, to seamlessly be able to serve across multiple means of transportation
within a single journey. For example, in the fourth quarter of 2020, we launched a partnership with Trenitalia, the largest train company
in Italy, allowing users to purchase, store and redeem train tickets directly inside of the Helbiz platform. In addition to the direct
benefits for the city and its citizens, we are helping to create lasting change and cities that are made for living. Up to 25% of the
space in urban cities is allocated for car parking. This means less space for people, parks, and life. Our service does not only complement
the existing infrastructure and provide new opportunities to connect but we can gradually help to shift our reliance away from private
car ownership, re-purpose the space in our cities and boost well-being.
Value Proposition for Advertisers
• Unique
Targeting — Interact with consumers and their environment on the go
On Helbiz, businesses have a unique opportunity
to connect with potential customers through engaging and visual content. We know where all riding users are at all time and can specifically
target them the exact second, they are near an advertiser’s location, or any specified location, to create custom experiences that
increase real life conversion and engagement with advertisements. Most people seeing an advertisement usually interact with them from
the comfort of their home and not when they are on the move in the vicinity.
• Valuable
Audience — Reach a large conscientious demographic
Helbiz has a deep reach in the cities where
it operates, with support from both government and citizens who are active supporters of our convenient, forward thinking and green initiatives.
Through Helbiz, businesses can reach a large unique, savvy, and conscientious demographic when they want and where they want.
Helbiz is still in the early stages of
building our advertising product suite that fully extracts the value of the alignment between users and businesses, but we believe it
will be a competitive advantage over the long term as we expand our tools and services.
• Environmental
— Support and align with a mission for a greener tomorrow
The growing importance of
sustainability and carbon emissions has been one of the key trends in recent years. Communicating sustainability effectively ranks among
the most important aspect of brand strategy across all industries. Helbiz allows businesses to seamlessly integrate into our platform
and align with our mission with the ability to communicate their message through our well-respected platform.
Our Offerings and Products
Our multimodal platform offers our riders frictionless,
efficient, and affordable access to a growing variety of transportation options.
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• E-Scooter,
E-Bikes and E-Mopeds
We have established a network of shared
owned e-scooters, e-bikes and e-mopeds in a number of cities serving the needs or a diverse demographic looking for affordable, efficient,
green and more active alternatives for short trips.
• Public
Transit
As a pilot program, we will offer integrated
third-party public transit in a frictionless experience allowing users to purchase, store and redeem train tickets directly inside of
the Helbiz platform. By integrating public transit into our own proprietary offerings, we will be able to create a more connected transportation
network to seamlessly be able to serve across multiple means of transportation within a single journey. The result will be a more connected
transportation network that complements current city infrastructure and increases convenience and the engagement of riders with our platform.
• Streaming
Content.
Starting in August 2021, we began providing
media content to subscribers to Helbiz Unlimited, our offering that provides unlimited monthly use of our e-scooters and e-bikes for a
fixed fee, and through other subscription models. We started streaming content in Italy with the 390 games per season of the Italian Serie
B soccer league for the next three seasons, and we are looking to offer these games in other countries where we are present. We have added,
are also looking to add, additional content, with a focus on sporting events, in the near future.
• Food
for delivery.
In July 2021, we launched Helbiz Kitchen,
our service through which users can order food that we prepare for delivery through our mobile app. We capture all the revenues from such
orders by preparing the food that is ordered in a ghost kitchen and having it delivered by our own drivers using our e-vehicles. Our pilot
ghost kitchen operates from an approximately 21,500 square foot facility in Milan, Italy that provides six menus centered on pizzas, hamburgers,
salads, poke, sushi and ice cream.
The Helbiz Rider Experience
Our mission is to reshape the transportation
industry through innovative and sustainable mobility solutions to create cities made for living that solve the transportation needs of
our riders and enable them to reach their destinations quickly, conveniently and affordably. This mission all starts with the Helbiz app,
the core part of the Helbiz experience which intuitively connect our users with our vast network of vehicles and platforms. We are determined
to provide our users with the best experience and have built a scalable infrastructure that allows us to rapidly add new features, options
and platforms.
Our Rider App
The Helbiz app provides users the ability to
get around and connect with their city through a variety of transportation modes The Helbiz app is designed to be lightning fast, intuitive,
and frictionless enabling users to rent and ride with ease. Our typical rental process can be summarized in the four steps in the following
graphics:
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Additional app functionality includes the ability
to book and reserve vehicles, briefly pause and lock a vehicle in ride, an extensive help toolkit and spoken, written and in-app support
24 hours per day in six languages. We are dedicated to continuing to improve our platform and features to continue to offer the best experience
in the industry.
Subscription Plans
In addition to our pay-as-you-ride per minute
ride structure, we also offer a subscription plan for riders on a monthly basis. We see our subscription plan as an important step toward
providing a convenient transportation alternative that address our riders’ preferences and budgets to make micro-mobility through
Helbiz their commute of choice. Our subscription plan is purchased upfront and guarantees access to a set amount of time, and all subscriptions
can be cancelled at any time.
Types of subscriptions include:
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Helbiz Unlimited: Take as many 30 minutes trips as the customer wants on our e-scooters and e-bikes on a monthly basis for a fixed price. Subscribers to Helbiz Unlimited will have access to our streaming content, which debuted in August 2021 and includes all 390 games per season of the Italian Serie B soccer league for the next three seasons, live and on demand streaming rights for up to four Major League Baseball games weekly, select games from the German football cup, select NCAA football games, select NCAA men’s basketball games and other content. We have added and are looking to continue to add additional content, with a focus on sporting events, in the near future. Subscribers to Helbiz Unlimited will also not have to pay any delivery fees for the delivery of our food. |
The Advertisement Experience
Helbiz users are always on the move and interacting
with their local communities. Advertisers have the opportunity to put relevant content in front of them at every stage of this journey.
Unlike other ad platforms, Helbiz interacts directly with consumers and their environment while they are on-the-go. We have understood
this unique opportunity since our early days, but only begun to fully translate it into a value adding ad product suite in late 2020 as
our reach and potential significantly increased.
A well-integrated and intelligent advertisement
experience is one of the cornerstones that allow us to be less dependent on operational revenues and offer a more competitive service
globally.
While we are actively working on expanding our
offering and tools it currently includes:
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Unlock advertisement: which use Helbiz as a digital billboard to show a full screen video message every time a user unlocks a Helbiz vehicle globally, in a specific city or targeted area; |
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Location based advertisements: which trigger advertisements when a user is in the vicinity of a specific location; |
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Map branding: which enables companies to sponsor pins, parking spots or specific locations on the map; and |
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Vehicle co-branding: which custom wraps our vehicles for a maximum-visibility, full-takeover campaign, paid per vehicle on a daily basis. |
Our Driver App Experience
To ensure our vehicles are properly distributed,
charged, maintained and always ready to rent, comes down to our operational excellence. That in turn starts with our drivers and Driver
App. Our drivers, and the software that manage them and our fleet, is the glue that makes people depend on us as a part of their daily
commute and transportation needs.
The Helbiz Driver App
Our drivers simply tap ‘Start Shift’
inside the Helbiz Driver app to start a shift. Drivers will automatically start to receive tasks, on-screen instruction, and turn-by-turn
navigation to handle their shift and objectives with ease. Every step of the way the driver is guided in an intuitive way to pick up and
swap batteries and reposition and maintain vehicles. By tracking every movement, action, route, pickup and drop off, Helbiz has an overview
of each city’s operation and is able to support of our operational support teams.
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Additional app functionality includes the ability
to accept/decline tasks, access to real time vehicle data, a support kit and analytics.
Currently the entire Helbiz operation is operated
by in-house employees only, but the Driver App is built on a highly scalable and flexible infrastructure allowing us to seamlessly introduce
and scale up driver supply using freelancer and independent contractors if required.
Technology Infrastructure
We have assembled core product teams with a
full-stack development model within a broad range of technical areas to help us power our technology platform and vehicles across the
globe and the solve the challenges that arise from delivering reliable services in the physical world in real time. We are tech driven
at our core and deploy technical innovations to optimize operations, increase oversight while improving our scalability. We have built
a mobile first and platform agnostic suite within the micro-mobility space constituting of a series of proprietary tech platforms and
drivers, including operational and analytical and optimizing and decision-making tools, that all operate in conjunction. Every individual
component is built on top of our scalable tech stack that enables us to manage spikes in usage and rapidly launch new products, features
and services.
We developed our platform for autonomy, scalability
and high accountability. Our success in a fast-moving industry, and relationships with the cities we operate in, is directly linked to
our flexibility and development velocity. We currently use third party, AWS, for cloud computing services to help us deliver and host
our platform and quickly scale up our services to meet surges in demand and support any product changes we are introducing. We utilize
multiple data centers located in the United States and Europe where redundant copies are stored and replicated reliably within each
region.
Sales & Marketing
Helbiz is marketing its offering to users through
brand advertising, direct marketing and fostering rapid adoption through on-street presence and strategic partnerships. We use a variety
of broad campaigns from television ads to strategic joint partnerships with strong local brands to promote our platform and extend our
service to existing loyal user bases. On a local street level, Helbiz is devoted to a vast amount of educational and community events
where we and our engaging team foster deeper connections in the cities we operate in, while our vehicles act as moving billboards for
organic user growth. Our direct marketing is made up of promotions, referrals and time-based incentives where we attract consumers through
a tailored combination, depending in the city, of sponsored search, targeted social media, push & text notifications and email
campaigns. As we grow, we are focused on optimizing and making our marketing & sales spend more effective in attracting high
converting users and in encouraging cross vertical spending in a structured and measurable way to significantly enhance customer retention
and lifetime value.
Helbiz Media
We formed Helbiz Media, our wholly-owned subsidiary
dedicated to the acquisition and distribution of content over Helbiz Live, a new internally developed app that is separate from our micro-mobility
app. From the start, Helbiz Live will be included in our monthly subscription: Helbiz Unlimited, our offering of unlimited monthly e-bike
and e-scooter use for a fixed fee, and we may make it available through other subscription models. Helbiz Media’s principal activities
will include:
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Acquiring content. Helbiz Media is charged with acquiring the rights to stream media content on Helbiz Live, with a focus on acquiring the rights to broadcast sporting events. The first content that Helbiz Media has acquired, for the Italian territory, are approximately 390 regular season games in the Italian Serie B soccer league. League Serie B will take care of the TV productions of all matches and will provide the feeds to Helbiz Media. Helbiz Live expanded its content offering (i) in October 2021 by acquiring the rights to broadcast on its app in Italy two live soccer matches per day during the German Cup (DFB-Pokal) and highlights of each round of the German Cup as well as weekly highlights of NFL football games and other NFL branded content (ii) in November 2021 by partnering with ESPN to broadcast on its App in Italy (a) two NCAA college football games and two NCAA men’s college basketball games per week, (b) 10 NCAA football bowl games, including the semifinals and finals and (c) 20 NCAA men’s basketball tournament games, including the semi-finals and the finals and (iii) in March 2022 by acquiring the rights to stream live and on demand up to four Major League Baseball games weekly, in addition to all playoff games, for the next three seasons. |
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Distributing content. Some of the content that we acquire the rights to broadcast in a specific territory may be coupled with the right to further distribute such content outside of that territory. For example, our right to broadcast the next three seasons of Serie B soccer games in Italy, includes the right to distribute and commercialize those rights outside of Italy. We intend to generate revenue from such distribution. |
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Advertising. Helbiz Media will coordinate the sale of advertising for our micro-mobility business as well as Helbiz Live. |
Helbiz Kitchen
Helbiz Kitchen, is a delivery-only “ghost
kitchen” restaurant concept that specializes in preparing healthy-inspired, high-quality, fresh, made-to-order meals. Users are
able to order meals on our mobile App for delivery to their home, office or other desired location, and we will prepare and deliver such
meals using our e-vehicles. We capture all of the revenue from the meal order and the delivery as there will be no middle person.
We launched Helbiz Kitchen in June 2021 with
a pilot ghost kitchen in Milan, Italy. Our approximately 21,500 square foot facility in Milan offers six menus of dishes (pizza, hamburgers,
poke, salads, sushi and ice cream) for 12 hours a day, seven days a week, and we intend to expand the variety of the menus and the hours
of operation in the near future. We have hired 60 people in connection with our ghost kitchen in Milan including chefs, delivery drivers
and technical and administrative personnel and are looking to increase the number of employees for that ghost kitchen alone to 80.
Platform User Support
The cornerstone of our company
and experience is our top-rated customer experience. We have invested and trained our own micro-mobility support center. Our support hub
was established in Serbia and is today offering in-app, written, and spoken 24/7 support natively in six languages for customers and drivers
around the globe.
Competition
We provide transportation services, particularly
those in the urban micro-mobility category (generally, intra-city trips that less than five miles). As a result, we compete with other
modes and providers of transport. For our e-scooter, e-bike and e-moped sharing services, this includes busses, subways, bicycles, cars,
trains, motorcycles, scooters and walking, among other short-distance transportation modes.
Our services compete directly with many TaaS
companies. The market for TaaS networks is intensely competitive and characterized by rapid changes in technology, shifting rider needs
and frequent introductions of new service and offerings. We expect competition to continue, both from current competitors, who may be
well-established and enjoy greater resources or other strategic advantages, as well as new entrants into the market, some of which may
become significant competitors in the future. Our main competitors in the micro-mobility sharing market vary by market but include Lime,
Lyft, Bird, Spin and Wind. We also compete with car sharing services such as Uber and Lyft, certain non-ridesharing TaaS network companies,
public transportation, taxicab, and livery companies as well as traditional automotive manufacturers, such as BMW, which have entered
the TaaS market, among others.
We believe the essential
competitive factors in our market include the following:
• coverage
and availability of access;
• scale
of network;
• product
design;
• ease
of adoption and use;
• partnerships
and integrations;
• branding;
• safety;
• innovation;
• regulatory
relations; and
• prices.
Many of our competitors and potential competitors
are larger and have greater brand name recognition, longer operating histories, larger marketing budgets, established marketing relationships,
access to larger customer bases and significantly greater resources for the development of their offerings. For additional information
about the risks to our business related to competition, see our Risk Factors.
Strategy
We are one of the few established micro-mobility
operators with a truly scalable infrastructure, deep engagement in our cities and a clear path to capture the opportunity of the fast-growing
micro-mobility industry. We plan to leverage our strengths to outperform our competition with the following growth strategies:
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Grow our Rider base. We see significant opportunity to continue to grow our rider base. We strive to continue drive organic adoption by continued investments in fleet, brand, and consumer awareness. We also offer incentives for first time riders and referrals and plan to continue to grow our incentive programs to foster organic grow. Additionally, we seek to expanding our offering beyond e-scooters, e-bikes and e-mopeds to properly serve all demographics in cities and increase the reach of our platform. Micro-mobility is an industry in its infancy, and Helbiz introduced this technology in Italy, which involved significant user education to shift engraved user behavior. As other slower adapting demographics gradually adopt micro-mobility and the growing percentage of the population who are born as digital natives become of age or increase their spending power, we believe we will benefit from a significant growth not only in rider base but lifetime value across verticals as well. |
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Increase penetration in our existing markets. Although in Italy we are currently a market leader based on vehicles authorized and licenses obtained, we see room for further growth and plan to deploy new e-scooters, e-bikes and e-mopeds into both existing and new service areas in order to meet rising demand. Furthermore, we believe that there is significant opportunity for growth in the United States, as more cities are embracing shared shared-mobility services and municipalities with existing pilot programs and licensed services are ready for license renewals. |
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Continue expanding into new markets with optimal regulatory conditions and transportation infrastructure. As authorities around the world begin to adopt acceptable rules and regulations surrounding dock-less e-scooter, e-bike and e-moped sharing, we plan to take advantage of our tech-driven platform, operational excellence and services to offer these cities a sustainable solution. Some of the largest cities and markets in the world have not established regulations to pave the way for these new forms of transit, like New York and Philadelphia. We will continue to work closely with local regulators globally to unlock these markets and establish a long-term and sustainable relationship. We plan on targeting cities with established infrastructure. |
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Increase our use cases. We intend to continue to expand our offerings and products to make Helbiz the transportation platform of choice for all demographics and use cases. We aim to offer product to simplify travel decision making, become a fully integrated A-to-B solution within existing transit network while expanding our subscription packages and B2B offerings among other things through centralized enterprise tools and bulk packages for universities and businesses, to offer, manage and cover transportation needs and of employees and students. |
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Expand multimodal offerings. We continue our mission to make Helbiz the number one transportation ecosystem, and we believe that it is essential to address a wide range of transportation needs and preferences for an inclusive offering across demographics. We recently launched e-bikes and e-mopeds in addition to our e-scooters to serve a different demographic and are working on seamlessly integrating public transit to enable riders to optimize their trips across all available offerings based on their preferences. |
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Leverage our platform to launch new products. We believe that we can continue to innovate, solve complex challenges and create platforms on top of our robust and scalable technological infrastructure to meet the localized needs of the mass market consumer, who is already using Helbiz daily, with new services from payments solutions, public transportation and food delivery. Being a high adoption consumer platform with deep penetration in core markets, we believe that we have a unique opportunity to extend our ecosystem and platform offering around the needs of our consumers leveraging our low customer acquisition costs to fuel long-term value and impact. Each platform offering increases the value of our overall platform, enables us to attract new platform users, deepens the individual engagement and retention within the platform while significantly boosting lifetime value across platform and platform loyalty. Our mission is to combine all offerings in a seamless platform meeting all localized needs of the mass market consumer on demand, beyond micro-mobility. |
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Grow rider ecosystem spend. As we continue to grow our brand loyalty and offerings, products, use cases and customer experience, the stickiness of our customers increase, integrating Helbiz more into their daily lives and routines. We believe that this will grow their total ecosystem spend exponentially over time. |
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Pursue strategic partnerships. Our early success, despite much less funding than U.S. competitors, was among other things due to our hyper-local approach where we as a young company tailored our approach to the individual city while partnering with well-established companies with loyal customer bases, influence, and synergy to allow us to quickly harness brand awareness, capitalize on their existing reputation for rapid adoption. We intend to continue to pursue strategic synergetic partnerships to strengthen our brand, offering and market adoption. |
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Continued research and development to increase vehicle-level economics and user experience. Our team is constantly developing new ideas for all facets of our business. From continued development on our mobile application to hardware development for our e-scooters, e-bikes and e-mopeds, we are actively pursuing ways to serve our customers and create a sustainable and profitable business. We have drastically increased lifespan of our entire fleet and the daily availability through 3 generations of vehicles and moving from built-in batteries to swappable batteries eliminating the need to pick up and charge the entire fleet every night allowing vehicles to remain on the street and operational. |
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Target non-traditional markets. We believe that in the rush to compete in the micro-mobility market, many of our competitors have overlooked markets that might not be considered traditional consumers of micro-mobility services. These markets include hotels, amusement parks, convention halls, airports and other third parties that see a need to provide their customers with additional methods of short-distance transportation. We are exploring these markets and negotiating terms outside our conventional rental arrangements. |
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Acquire media content to complement our brand. We intend to acquire high-quality media content that we deem dynamic and vibrant, particularly live sporting events. By expanding the entertainment options available on Helbiz Live, we can increase the appeal of this offering with the goal of adding new subscribers. |
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Expand our Helbiz Kitchen offering. In July 2021, we launched Helbiz Kitchen, a delivery-only “ghost kitchen” restaurant concept that specializes in preparing healthy-inspired, high-quality, fresh, made-to-order meals, with the opening of our pilot ghost kitchen in Milan, Italy which we intend to follow with other ghost kitchens in the near future. Through Helbiz Kitchen, we will generate revenues from the sale of the food and from the delivery of it. |
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Invest in technology to strengthen platform and increase efficiency. We plan to continue to invest in and develop our proprietary technologies and core platform drivers to optimize our operations, autonomy and scalability. These investments will allow us to continue to increase our efficiencies and lower our operational costs offering our riders an affordable and high-quality experience. |
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Grow Advertisement Opportunities. We are continuing to grow our advertisement offering and integrations. As we rolled out in-app advertisement in 2020. We expect to be able to significantly grow our overall advertisement revenues as we roll out advertisement in all cities and combine it with additional and more complex advertisement types and dedicated advertisement management tools for enterprises. We are still in the early stages of building an advertising product suite that fully taps the value of this alignment between pinners and advertisers, but we believe it will be a competitive advantage over the long term. |
Seasonality
Each city and region where we operate or intend
to operate has unique seasonality, events and weather that can increase or decrease rider demand for our platform. We expect to experience
different levels of seasonality in each market in which we operate, typically correlated to changes in the number of local residents and
visitors. Ride volume can also be impacted by general trends in business or travel and tourism. Certain holidays can have an impact on
ride volume on the holiday itself or during the preceding and subsequent weekends. In addition, rain, snow and cold weather tend to increase
the demand for car-based transportation but reduce the demand for e-scooter, e-bike and e-moped rentals.
Intellectual Property
We generally rely on trademark, copyright and
trade secret laws and employee and third-party non-disclosure agreements to protect our intellectual property and proprietary rights.
We are currently in the process of pursuing trademark protection for our name and logos in the United States. Although we believe
that our pending trademark applications will be granted by the United States Patent and Trademark Office, such trademarks might not
be granted, might be challenged, invalidated, or circumvented or might not provide competitive advantages to us.
We also plan to rely on patents to protect our
intellectual property and proprietary technology, to the extent feasible, and plan to consult with intellectual property counsel to determine
what patents we may be able to file to protect our intellectual property. As of the date of this annual report, we do not have any patents
in the United States or any other country, but on November 4, 2019, we filed a patent application in the United States for our
smart parking technology (patent application number: 16/673,518). Although we believe that some
of our technology may be patentable, such patents might not be granted, might be challenged, invalidated, or circumvented or the rights
granted thereunder or under licensing agreements might not provide competitive advantages to us. We believe that due to the rapid pace
of technological innovation for technology, mobile and internet products, our ability to establish and maintain a position of technological
leadership in the ridesharing industry depends more on the skills of our development personnel than the legal protection afforded our
existing technology.
Our success depends in part, upon our proprietary
software technology and proprietary App. We have not yet protected our software through copyright or other regulatory measures. Our standard
intellectual property confidentiality and assignment agreement with employees, consultants and others who participate in the development
of our software might be breached, we might not have adequate remedies for any breach, or our trade secrets might not otherwise become
known to or independently developed by competitors. Our efforts to protect our proprietary technology might not prevent others from developing
and designing products or technology similar to or competitive with those of ours. Our success depends in part, on our continued ability
to license and use third-party technology that is integral to the functionality of our products and App. This includes functions such
as our payment gateway that we use for handling credit card payments, subscriptions and wallet top-ups (which we license through Stripe),
interfacing with vehicles from certain suppliers (such as our license with Segway), hosting our server infrastructure (provided by Amazon
Web Services) and hosting our data for analytics (provided by Google Cloud). An inability to continue to procure or use such technology
likely would have a material adverse effect on our business, operating results or financial condition.
Our intellectual property is secured to a syndicated
loan and security agreement entered into in 2021.
We do not intend to create or own any of the
media content to be streamed on our Helbiz Live platform. Instead we plan to license such content. We have acquired a three-year license
to broadcast in Italy for each of the next three seasons all 390 regular season games in the Italian Serie B soccer league. We will not
own any of the intellectual property associated with such games, the league or the teams in the league.
Authorizations and licenses in force
We work closely with the cities where we operate
to determine the local services we provide. This includes determining fleet size, deployment locations, hours of operation and pricing.
After local operations begin, we revise these determinations using real-time data. We consider compliance with requirements around parking,
deployment and redistribution, and rider education to be of the utmost importance. We operate in the following cities in the following
countries.
Italy
We are a substantial operator in Italy in the
micro-mobility environment. As of March 31, 2022, we hold 32 individual licenses in 23 cities and one campus in Italy for up to 15,000
e-scooters and e-bikes. As Italy and its cities continue their micro-mobility expansion and open up for additional licenses and tender
offers we anticipate this growth and success ratio will continue to increase. We currently provide, or are schedule to soon provide, e-scooter,
e-bike and e-moped micro-mobility programs in the following areas of Italy:
eScooters, Italian Cities |
Maximum Number of Vehicles |
License Start |
License Termination |
Rome |
2,500 |
September 2020 |
September 1, 2022 |
Naples |
900 |
September 2020 |
September 7, 2022 |
Milan |
750 |
December 2019 |
July 26, 2022 |
Pescara |
500 |
July 2020 |
July 20, 2022 |
Turin |
500 |
December 2019 |
July 27, 2022 |
Bari |
500 |
June 2020 |
July 27, 2022 |
Palermo |
500 |
February 2021 |
December 31, 2022 |
Catania |
500 |
December 2021 |
December 4, 2022 |
Ravenna |
350 |
August 2020 |
August 14, 2022 |
Parma |
300 |
September 2020 |
September 4, 2022 |
Pisa |
300 |
September 2020 |
September 30, 2022 |
Reggio Emilia |
300 |
July 2021 |
July 23, 2022 |
Frosinone |
300 |
November 2021 |
November 1, 2022 |
Fiumicino |
250 |
June 2021 |
June 1, 2022 |
Modena |
200 |
September 2020 |
September 4, 2024 |
Cesena |
200 |
July 2020 |
July 6, 2022 |
Latina |
200 |
July 2020 |
July 26, 2022 |
Ferrara |
200 |
February 2021 |
December 31, 2024 |
Collegno |
150 |
March 2021 |
December 31, 2022 |
Montesilvano |
100 |
August 2020 |
July 27, 2022 |
San Giovanni Teatino |
50 |
August 2021 |
August 1, 2022 |
H-Farm (University campus) |
350 |
n/a |
n/a |
eBikes, Italian Cities |
Maximum Number of Vehicles |
License Start |
License Termination |
Rome |
2,500 |
October 2019 |
August 31, 2022 |
Turin |
2,000 |
December 2019 |
December 14, 2024 |
Cesena |
400 |
July 2020 |
July 27, 2022 |
Ferrara |
200 |
February 2021 |
December 31, 2024 |
Latina |
100 |
July 2020 |
July 26, 2022 |
eMopeds, Italian Cities |
Maximum Number of Vehicles |
License Start |
License Termination |
Milan |
n/a |
September 2020 |
n/a |
Turin |
n/a |
September 2018 |
n/a |
Pescara |
100 |
August 2021 |
August 1, 2023 |
Genoa |
n/a |
July 2019 |
n/a |
Florence |
100 |
November 2021 |
November 1, 2026 |
United States
In 2019, we started our expansion to the United States.
As of March 31, 2022, we hold 15 licenses, in 11 U.S. cities. We are currently in the application process for additional licenses and
intend to continue to scale and implement our proven business model and platform from Europe across the United States. We currently
provide e-scooter and e-bike micro-mobility programs in the following areas the United States:
eScooters, USA Cities |
Maximum Number of Vehicles |
License Start |
License Termination |
Washington, D.C. |
2,500 |
December 2019 |
June 30, 2022 |
Arlington, Virginia |
300 |
August 2020 |
December 31, 2022 |
Jacksonville, Florida |
250 |
October 2020 |
August 28, 2022 |
Oklahoma City, Oklahoma |
250 |
May 2021 |
May 6, 2022 |
Waterloo, Iowa |
250 |
June 2021 |
June 24, 2023 |
Sacramento, California |
250 |
July 2021 |
July 19, 2022 |
Alexandria, Virginia |
200 |
February 2020 |
April 22, 2022 |
Miami, Florida |
150 |
October 2019 |
Waiting from City Authorities |
Durham, North Carolina |
150 |
August 2021 |
August 3, 2022 |
Flint, Michigan |
150 |
April 2021 |
April 11, 2023 |
Isla Vista (County of Santa Barbara), California |
100 |
September 2021 |
July 1, 2022 |
Miami Dade County, Florida |
50 |
April 17, 2022 |
Waiting from City Authorities |
Miami Lakes, Florida |
50 |
November 3, 2021 |
October 30, 2022 |
Insurance
Although we pride ourselves on our commitment
to safety, the sheer volume of users increases the likelihood or serious injury or property damage as a result of the use of our vehicles.
To mitigate our exposure to liability from any such injuries or damage, we provide general liability insurance in the cities where we
operate to cover third-party bodily injury or property damage resulting from one of our vehicles. The insurance does not cover instances
where the user is at fault, but rather damages arising from faulty vehicles or maintenance issues. Additionally, such general liability
insurance is required in the U.S. and Italian cities in which we operate and seek to operate.
Insurance in the micro-mobility industry is
unique as it is a limited marketplace. There are only a handful of carriers that will write insurance for it and even less for multi city
operators. We have our insurance policies with Apollo Underwriting Ltd. covering the U.S. market and Societa’ Reale Mutua Assicurazione
for the Italian market. These policies give us the ability to purchase coverage if and when we get permits for additional cities.
Partnerships
We believe that partnerships are a great way
to offer our users services that we cannot provide on our own, provide our brand to greater exposure and expand our user base. We have
focused our efforts to create partnerships in three industries in particular: the micro-mobility industry, the fintech industry and the
entertainment industry.
Mobility Partnerships
Telepass
Our first major partnership was with Telepass,
a leader in Southern European mobility services. By becoming our official partner and sponsor, Telepass provided us with more concrete
and credible brand awareness in Italy. The partnership consists of a deep integration between our app and the Telepass Pay app where existing
members of Telepass services are awarded exclusive deals to use our e-scooters. To emphasize our commitment to the partnership, we co-branded
our Italian e-scooter and e-bike fleets with both the Helbiz and Telepass brand logos.
Pursuant to the agreement, Telepass will pay
us a total of €100,000 for marketing opportunities provided by us and an additional €150,000 for the concession fee payable
by us to the customer. In exchange, we will offer 50% discount to Telepass users on e-scooters and e-bikes.
Although our partnership with Telepass is set
to expire in April 2022, we intend to renew the agreement or enter into a new agreement with Telepass thereafter. Telepass may terminate
the agreement if there is material breach and we fail to cure such breach within 15 days from the date of a written notice from Telepass.
Telepass also has the right to fully or partially withdraw from the agreement at any time.
Moovit
We have partnered with Moovit on a global scale
to become their official micro-mobility partner in every city where we currently operate. Moovit provides public transportation management
solutions in over 3,000 cities, 94 countries and in 45 languages. Moovit utilizes data from more than 7,000 transit agencies and its own
community of users to provide multimodal transit solutions to enhance efficiency and speed of intra-urban transportation for its users.
We began sharing respective localized strengths to further integrate our services with public transportation networks.
Moovit assists intra-city travelers due to their
API that provides users with real-time data on public transit routes, arrival times and pricing. Moovit now allows their users to find
Helbiz electric scooters, e-bikes and soon e-mopeds via their mobile app. This provides an additional method for avoiding traffic jams
and other intra-urban mobility obstacles that arise inside cities on a daily basis. Moovit therefore promotes our sustainable first and
last-mile mobility solutions for intra-urban travel to be used in conjunction with public transport.
Pursuant to the agreement, we agreed to share
with Moovit all our micro-mobility information in order to implement and integrate it with Moovit’s services with priority over
other services providers in our business. Our agreement with Moovit expires in March 2022 and is automatically renewable for one-year
extensions, unless either party provides at least 60 days’ prior written notice to the other party stating the intent not to renew
prior to the end of the term. Either party may terminate the agreement at any time for no reason with 90 days’ prior written notice.
Such notice period is reduced to 30 days if there is a change of control of either party. Either party may also terminate the agreement
if the other party breaches any material terms of the agreement and does not cure the breach within 15 days after receiving written notice
from the non-breaching party.
In October 2021, we announced plans to expand
the integration of our electric vehicles within the Moovit app so that Moovit users will have access to our suite of micro-mobility vehicles
in the cities in which we operate.
Trenitalia
We have partnered with Italy’s National
Public Railway transportation provider, Trenitalia, to expand their riders’ options of getting to and from train stations. Trenitalia
provides us with dedicated parking areas outside of the major train stations in the Italian cities in which we currently operate. We provide
promotions and discounts to Trenitalia users to use our vehicles before and/or after their journeys. Trenitalia has engaged in a vast
marketing plan to advertise our services inside their train stations, inside train screens and magazines, inside dedicated tabs in their
mobile app, and on their website. Reciprocally, we have committed to co-branding our Italian fleet with Trenitalia-dedicated graphics.
Pursuant to the agreement, we will provide Trenitalia
users vouchers for free rides and discounts and such promotion will be advertised on Trenitalia’s website, in certain trains and
train station lounges and through jointly planned educational events around Italy. Our agreement with Trenitalia expires in May 2022 and
is automatically renewable for another 12 months, unless either party provides at least 60 days’ prior written notice to the other
party stating the intent not to renew prior to the end of such term. Either party can terminate the agreement with 60 days’ prior
written notice.
FinTech Partnership
Alipay & Tinaba
On January 16, 2020, we signed a European collaboration
agreement with Alipay, a payment method owned by the Alibaba group, and Tinaba, a digital wallet owned by Banca Profilo. This partnership
allows our users to use Alipay as a payment method inside our app. They have the ability to add a specific amount of Helbiz credit directly
from their apps, removing the need to insert a credit or debit card into our system. Alipay and Tinaba users who do so are given exclusive
promotions. The partnership envisions allowing Alipay users to make use of our service directly from the Alipay app. Our partnership with
Alipay gives us the opportunity to co-brand our entire fleet, including in Rome, where the first official game of Euro 2021 Soccer Tournament
will take place. The co-branded design will not only include the Alipay logo, but also the official logo of Euro 2020, effectively making
Helbiz an unofficial micro-mobility partner of the Euro 2020 Soccer Tournament to be held in the summer of 2021.
Pursuant to the agreement, Alipay agrees to
(i) provide commercially reasonable technical and other support to us in the development and publishing of a mini program on the Alipay
Mini Programme Technology Platform; (ii) promote the Mini-program for Helbiz once it is developed; and (iii) include sponsorship cobranding
on 1,500 of Helbiz’s vehicles in Rome for the duration of June 2021 to August 2021.
Helbiz agrees to (i) provide information related
to the development of the mini program; (ii) support Alipay’s Campaign on the program; and (iii) include the Alipay – UEFA
co-branding logo on 1,500 vehicles in Rome for the period from June 2021 to August 2021.The agreement with Alipay will expire in December
2021 and the company intends to renew the agreement or enter into a new agreement with Alipay thereafter. Either party may terminate the
agreement if the other party breaches any material terms of the agreement and does not cure the breach within 30 days after receiving
written notice from the non-breaching party.
The agreement with Tinaba will expire in January
2023 and is renewable. Either party can terminate the agreement with 30 days’ prior written notice.
E-Pay
November 2020, Helbiz signs an agreement
with EPAY, part of the Euronet Group, to allow its user base to purchase In-App Wallet Credit in cash through a network of 51,650 physical
stores in Italy, allowing potential users without a debit/credit card the ability to make use of our sustainable services. This network
of physical points of sale, composed of Supermarkets (ex. Carrefour, Esselunga, Finiper, Penny Market), Libraries (ex. Feltrinelli, Mondadori),
Tobacco stores, Electronic Stores and direct distributors, extends itself across the entire country easing access to the Helbiz micro-mobility
services and to future parallels on which the company is currently working on.
The agreement is an open-ended agreement without
terms between the Company and E-Pay. Helbiz will request a renegotiation of the agreement in June 2023 after three years of collaboration.
Either party can terminate the agreement with a 30 days’ prior written notice to the other party. Pursuant to the agreement, Helbiz
will pay E-Pay a fixed Fee of €12,000 for the service, a maintenance fee of €1,000 on a monthly basis, and a distribution fee
which is calculated as 10% of any transaction’s face value.
Entertainment Partnership
Miami FC
We are the official Mobility Partner of the
football club Miami FC and its first-ever jersey sponsor. Our e-scooters will play an active role on gameday, facilitating transport for
fans from the parking lot to Miami FC’s 20,000 seat stadium. We offer exclusive benefits for Miami FC season ticketholders, providing
discounts for e-scooter rides across Miami, or any other city where we operate. Helbiz and Miami FC are very committed to the community
and are dedicated to positively impacting its future.
We agreed to sponsor Miami FC for the 2020,
2021, 2022 and 2023 USL Championship Seasons, for an average cost per Season amounted to $444,000, in exchange for advertising and promotional
opportunities made by Miami FC. These sponsorship opportunities include uniform branding, TV and social media promotions, stadium marketing,
market activations, community events, corporate and media events, and merchandise.
Our agreement with Miami FC expires upon the
conclusion of the Miami FC’s 2023 United Soccer League Championship season. We may terminate the agreement with at least 180 days
notice if we cease operations in the South Florida Market or if the United Soccer League Championship is terminated or reduces its schedule
of games per season to 30 or less. Either party can terminate the agreement if the other party commences procedures in connection with
bankruptcy or insolvency. If either party materially breached the agreement, the non-breaching party can terminate the agreement with
30 days’ prior written notice.
Suppliers
We subcontract the manufacturing, assembly
and testing of our vehicles to third-party suppliers mainly located in Asia. Our supply chain department is responsible for coordinating
the relationship with the third-party suppliers and is constantly working with current manufactures in a collaborative effort to improve
and optimize existing hardware, design, and build custom proprietary vehicles for custom needs while also looking for alternative manufacturers,
solutions, and supply routes to ensure that we stay on the forefront of the rapid technological advancements in our industry.
The typical supply chain timeline requires on
average three-months from manufacturing the e-vehicles, delivery to deploying in the relevant markets. The process depends on the typical
supply lines running via sea, train and air. A mix of local suppliers and suppliers based in Asia, are responsible for providing us spare
parts for our e-vehicles.
Overall, we depend upon a limited number of
third parties to perform these functions, some of which are only available from single sources with which we have flexible contracts in
place. In particular, we rely on:
• Stripe
for the processing of customer payments;
• Segway
Group for the supply e-scooters and looking forward also a new version of e-mopeds and e-bikes; and
• V-Moto
Soco Group for the supply e-mopeds.
Stripe
Pursuant to the agreement, the debit and credit
cards service fees are calculated based on preceding month’s total card transaction volume. The service fees range from €0.01
to €0.02 per card payment. For example, if the net monthly card volume is €0 to €250,000, the fixed amount per payment
card is €0.02; if the net monthly card volume is €500,000 to €1,250,000, the fixed amount per payment card is €0.015.
The higher the monthly card volume, the lower the service fee.
Our agreement with Stripe expires in September
2022 and is automatically renewable for another 12 months, unless either party provides at least 30 days’ prior written notice stating
the intent not to renew prior to the end of the term.
Segway
Pursuant to our agreements with Segway, we purchased
approximately 7,000 e-scooters, in 2020. Segway charges a monthly fee for its licensed technology. An e-scooter is considered an active
product for any month that is active at any time during that month. Segway also charges hourly technical support fees. In addition, Segway
imposes minimum service fees. Our agreement with Segway will expire in May 2022 and is automatically renewable for another one year each,
unless either party provides at least 60 days’ prior written notice stating the intent not to renew prior to the end of such term.
Either party may terminate the agreement if the other party breaches any material terms of the agreement and does not cure the breach
within 30 days after receiving written notice from the non-breaching party. Additionally, Segway may terminate the agreement if we breach
our obligation to make payments, to comply with the restriction on use and resale of Segway’s products, the laws and other programs
applicable to the use of Segway’s products, the license of Segway’s technology and software, privacy and data securities,
and confidentiality and fails to cure such breach within 10 days after notice of breach from Segway. Segway may also terminate the agreement
with 30 days’ prior written notice if Segway reasonably believes our operations create undue risks for Segway, the end users or
other third parties or if Segway reasonably believes that any new laws or amendments to existing law makes the performance of the agreement
unlawful or impracticable. Lastly, Segway may terminate the agreement immediately if we file for bankruptcy.
Employees
As of March 31, 2022, we have 355 full-time
employees, no part-time employees, based at our offices. None of our employees are subject to a collective bargaining agreement, and we
believe that our relations with our employees generally are good.
The following table sets out the number of our
employees and consultants on a full-time and part-time basis:
Position | |
Employees |
Management and administration | |
| 69 | |
Operations | |
| 214 | |
Customer Support | |
| 25 | |
Technology/Research & Development | |
| 47 | |
Total | |
| 355 | |
Our business plan entails
expanding our micro-mobility sharing services to multiple cities in the near term. As we expand our shared micro-mobility services and
provide new services, our property needs will increase for office space, pick-up and drop-off locations and industrial space.
Material Agreements
In addition to our compensation agreements with
management, the Merger Agreement and other material agreements described elsewhere in this annual report, we have entered into the following
material agreements under which we still have obligations or rights:
Acquisition of MiMoto
On January 28, 2021, we entered into a Sale
and Purchase Agreement (the “MiMoto Sale and Purchase Agreement”) with MiMoto Smart Mobility Srl (“MiMoto”) and
the owners of all of the issued and outstanding capital stock of MiMoto. On April 1, 2021, we settled the transaction by acquiring all
of the capital stock of MiMoto pursuant to the MiMoto Sale and Purchase Agreement, making it our wholly-owned subsidiary. MiMoto is a
micro-mobility solutions provider that offers approximately 500 e-mopeds in the cities of Milan, Turin, Florence and Genoa with plans
to expand operations to other cities and regions.
In exchange for the capital stock of MiMoto,
we paid the MiMoto shareholders approximately €1.8 million (approximately $2.2 million), and we issued them an aggregate of 1,057,740
shares of Class A Common Stock (the number considers the retroactive application of the conversion ratio applied on the reverse merger).
The MiMoto Sale and Purchase Agreement contained
standard representations and warranties from all parties. The MiMoto Sale and Purchase Agreement superseded any prior agreements with
MiMoto and its shareholders.
Lease of D.C. License
Effective January 1, 2021, we began leasing
for one-year a license to operate up to 2,500 e-scooters from Skip Transport Inc. (“Skip”) and the right to use for nine months
the Skip mobile app in connection with such license. The lease agreement with Skip did not include the lease or purchase of any other
assets, and when we began offering e-scooter services in Washington, D.C. we provided our own e-scooters and operations. In exchange for
the lease, we issued 177,827 shares of common stock (the number considers the retroactive application of the conversion ratio applied
on the reverse merger), and we paid Skip $385,000 at signing, plus $39,000 per month for a total of 12 months.
Loan and Security Agreement
On March 23, 2021, we entered into a Loan and
Security Agreement (the “Loan and Security Agreement”) and other related agreements with four institutional lenders. Under
the terms of the Loan and Security Agreement, the aggregate principal amount of the loan was $15 million dollars and we received net proceeds
of $11.9 million thereunder. We are required to pay back such loan and any accrued and unpaid interest thereon on December 1, 2023.
The loan carries interest at 9.2% per annum,
which increases in the event of a default under the loan to 13.2%. The interest of the loan is due monthly, but no payments need be made
directly by Helbiz during the first year as twelve months of interest payments were held in reserve and the first interest payments are
paid from that reserve until it is reduced to zero. At closing, Helbiz was required to pay in advance an intellectual property insurance
premium of 3.5% per annum (or part thereof).
In connection with the loan, Helbiz granted
the lenders a security interest in certain intellectual property held by Helbiz, Inc. In the event of a default, the lenders may acquire
that intellectual property to settle any amounts due under the loan.
Serie B Licenses
On June 7, 2021, we entered into two agreements
with Lega Nazionale Professionisti Serie B (“League Serie B”) to acquire the rights to broadcast approximately 390 regular
season soccer games in Serie B for the next three seasons, on a non-exclusive basis. Additionally, Helbiz Media has been appointed by
the League Serie B as the exclusive distributor of the Serie B international media rights. Pursuant to the agreements with the League
Serie B, Helbiz Media will commercialize such international rights on behalf of the League Serie B. Under these agreements, Serie B will
take care of the TV productions of all matches and will provide the feeds to Helbiz Media. The agreements that we entered into with League
Serie B for rights outside of Italy gives us the right to distribute the rights to third parties to broadcast the Serie B games outside
of Italy, including Helbiz Media itself. We have guaranteed Serie B a minimum annual payment of €2.5 million (approximately $3 million)
in connection with the distribution of the rights outside of Italy, and any amounts received after €2.5 million (approximately $3
million) will be divided among us and League Serie B.
The agreements that we entered into with
Serie B for rights in Italy are non-exclusive rights. The rights to broadcast in Italy have been sold to two other over-the-top providers
pursuant to agreements on the same terms as well as to one provider for terrestrial and/or cable and satellite broadcast. We are required
to pay €12 million (approximately $14 million) per year in connection with these right
Convertible Debenture Securities
Purchase Agreement
On October 12, 2021, we entered into a securities
purchase agreement with an investor pursuant to which the investor agreed to purchase from us an aggregate of $30,000,000 worth of convertible
notes.
We sold $15,000,000 worth of convertible notes
on October 12, 2021, an additional $10,000,000 on or around October 27, 2021, and an additional $5,000,000 on or around November 10, 2021.
The conversion price will the lesser of (i) $20.00 and (ii) 92.5% of the lowest VWAPs during
the last five trading days immediately preceding the date of such conversion, but in no event will
the conversion price be less than the applicable floor price. The floor price for the convertible notes range from $8.25 to $4.78.
Each of the convertible notes matures on one
the one-year anniversary of its issuance date. The rate of interest on the convertible notes will be 5% per annum, which shall increase
to 15% at any time that there is an uncured event of default.
If, after 90 days from issuance date of a convertible
note, the daily VWAP of our common stock is less than the floor price for 10 trading days in a 15 consecutive trading-day period, that
convertible note will become payable in equal monthly installments until the earlier of the date that (i) the 10 consecutive trading day
VWAP exceeds the floor price or (ii) the floor price for the conversion price is reset to an amount that is equal to 85% of the closing
bid price on the trading day prior to such reset, provided that such reset floor price is not greater than $10.00. Monthly payments will
include principal, interest and a redemption premium equal to 20% of the principal amount being redeemed (the “Amortization Payments”).
Amortization Payments will be reduced by any conversion since the payment of our prior Amortization Payment. On January 10, 2022, we reset
the floor price on the $15,000,000 debenture from $10.00 to $4.78, and on February 2, 2022, we reset the floor price on our $10,000,000
debenture from $8.25 to $2.50.
We, in our sole discretion, may redeem in cash
any and all amounts owed under the convertible notes prior to Maturity by providing the holder with five business days advance notice.
In such a case, we would pay a redemption premium equal to 10% of the principal amount being redeemed.
As a commitment fee for the sale of the convertible notes, we agreed
to issue to the purchaser 150,000 Commitment Shares.
As consideration for the sale of the convertible notes, we also
issued the purchaser 1,000,000 warrants. The warrants are exercisable for five years at an exercise price of $20.00.
Under
the terms of the convertible notes, the related warrants and the securities purchase agreement, the holder of the convertible notes may
not convert the convertible notes or exercise the related warrants (i) to the extent (but only to the extent) it or any of its affiliates
would beneficially own a number of shares of common stock which would exceed 4.99% of the total shares of common stock issued and outstanding
as of the date of such conversion or exercise or (ii) if such conversion or exercise would cause more than 19.99% of the shares of common
stock outstanding on October 12, 2021 to be issued.
From January 1, 2022, to the date of this prospectus,
the Note holder converted $8.9 million (of which $8.5 million as principal) of the Convertible Notes into 3,149,657 Class A Common Shares.
ITEM 1A. RISK FACTORS
Investing in our securities involves risks. Before
you make a decision to buy our securities, in addition to the risks and uncertainties discussed above under “Forward-Looking Statements,”
you should carefully consider the specific risks set forth herein. If any of these risks actually occur, it may materially harm our business,
financial condition, liquidity and results of operations. As a result, the market price of our securities could decline, and you could
lose all or part of your investment. Additionally, the risks and uncertainties described in this Annual Report are not the only risks
and uncertainties that we face. Additional risks and uncertainties not presently known to us or that we currently believe to be immaterial
may become material and adversely affect our business.
Risks Related to Our Business and Industry
Our limited operating history may make
it difficult to evaluate the success of our business to date and to assess our future viability.
We were incorporated as a Delaware corporation
in October 2015 for the purpose of becoming a seamless transportation and payment ecosystem for micro-mobility vehicle sharing. Since
inception, we have devoted substantially all of our resources to building our intellectual property portfolio, planning our business,
raising capital and providing general and administrative support for these operations. Further, we have only generated limited revenue
to date and have no history of profitability. If we do not generate positive cash flow in a timely manner and attain profitability, we
may not be able to remain in business. We are also subject to business risks associated with new business enterprises, including risks
relating to the development and testing of our product, software, initial and continuing regulatory compliance, privacy and data storage
matters, vendor manufacturing costs, product production and assembly, and the competitive and regulatory environments in the multiple
regions in which we operate. We expect our financial condition and operating results to fluctuate significantly from quarter to quarter
and year to year due to a variety of factors, many of which are beyond our control. Consequently, any predictions made about our future
success or viability may not be as accurate as they could be if we had a longer operating history. In addition, as an early-stage company,
we may encounter unforeseen expenses, difficulties, complications, delays and other known and unknown circumstances. As we work to transition
from initial start-up activities to commercial production and sales, it is difficult to forecast our future results, and we have
limited insight into trends that may emerge and affect our business. The estimated costs and timelines that we have developed to achieve
our growth projections are subject to inherent risks and uncertainties involved in the transition from a start-up company. Market
conditions, many of which are outside of our control and subject to change, including general economic conditions, the impacts and ongoing
uncertainties created by the COVID-19 pandemic, the war in Ukraine, fuel and energy prices, regulatory requirements and incentives,
competition and the pace and extent of vehicle electrification generally, will impact demand for our business, prospects, financial condition
and operating results.
We have realized significant operating
losses to date and expects to incur losses in the future.
We have operated at a loss since inception,
and these losses are likely to continue. Our net loss for the years ended December 31, 2021, and 2020 was $72.0 million and $24.6 million,
respectively. We might not ever be profitable or generate sufficient profits to distribute dividends to our shareholders. Until we achieve
profitability, we will have to seek other sources of capital to continue operations.
We will need additional capital to fund
our operations, which, if obtained, could result in substantial dilution or significant debt service obligations. We may not be able to
obtain additional capital on commercially reasonable terms, which could adversely affect our liquidity and financial position.
We expect that we will need to obtain additional
financing, either through borrowings, private offerings, public offerings, or some type of business combination, such as a merger, or
buyout to continue operating and to expand our business. We may be unable to acquire the additional funding necessary to expand our business
as intended or even to continue operating. Accordingly, if we are unable to generate adequate cash from operations, and if we are unable
to find sources of funding, it may be necessary for us to sell all or a portion of our assets, enter into a business combination, or reduce
or eliminate operations. These possibilities, to the extent available, may be on terms that result in significant dilution to shareholders,
in per share value and/or voting power, or that result in shareholders losing all of their investment in the Company.
If we are able to raise additional capital,
we do not know what the terms of any such capital raising would be. In addition, any future sale of our equity securities would dilute
the ownership and control of current equity holders and could be at prices substantially below our per share price in our initial public
offering, at which our shares have previously been sold in the public market or at which our publicly traded warrants may be exercised.
Our inability to raise capital could require us to significantly curtail or terminate our operations. We may seek to increase cash reserves
through the sale of additional equity or debt securities. The sale of convertible debt securities or additional equity securities could
result in additional and potentially substantial dilution to shareholders. The incurrence of indebtedness would result in increased debt
service obligations and could result in operating and financing covenants that would restrict our operations and liquidity. In addition,
our ability to obtain additional capital on acceptable terms is subject to a variety of uncertainties. Financing might not be available
in amounts or on terms acceptable to us, if at all. Any failure to raise additional funds on favorable terms could have a material adverse
effect on our liquidity and financial condition.
The conversion of the Convertible Notes and
the exercise of the Warrants will further dilute the outstanding shares of shares of common stock and could adversely impact the price
of our Class A common stock.
As of April 13, 2022, our transfer agent had recorded
approximately 1,036,340 shares of Class A Common Stock as unrestricted and freely tradable. In addition, there is
|
(i) |
an effective registration statement from October for the resale of (a) 5,750,000 shares of Class A Common Stock underlying the Public Warrants (of which 663,584 have been exercised as of April 13, 2022), (b) 2,650,000 shares of Class A Common Stock sold to the PIPE investors and (iii) 2,650,000 shares of Class A Common Stock underlying the PIPE Warrants (of which none have been exercised as of April 13, 2022) and |
|
(ii) |
an effective registration statement from November for the resale of (a) 3,150,000 shares of Class
A Common Stock underlying the outstanding principal on convertible debentures (of which portions of the convertible debentures have
been converted into 3,149,657 Class A common shares as of April 13, 2022), (b) 150,000 shares of Class A Common Stock sold to the
holder of the convertible debentures and (iii) 1,000,000 shares of Class A Common Stock underlying the warrants sold to the holder
of the convertible debentures (of which none have been exercised as of April 13, 2022). |
If the holders of our free trading shares wanted to
sell these shares or if the holders of the securities that may be converted or exercised into free trading shares of Class A common stock
and want to sell those free trading shares, there might not be enough purchasers to maintain the market price of our shares of Class A
Common Stock on the date of such sales. Any such sales of free-trading shares, or the fear of such sales, could substantially decrease
the market price of our shares of Class A Common Stock and the value of your investment.
Our financial statements for the fiscal
year ended December 31, 2021 include an explanatory paragraph from our auditor indicating that there is substantial doubt about our ability
to continue as a going concern.
The auditor’s opinion accompanying our
audited financial statements for the year ended December 31, 2021, include an explanatory paragraph indicating that there is substantial
doubt about our ability to continue as a going concern as a result of recurring losses from operations and negative cash flows. Since
inception, we have devoted substantially all of our resources to initiating our micro-mobility services in various cities, building our
intellectual property portfolio, planning our business, raising capital and providing general and administrative support for these operations.
We expect our financial condition and operating results to fluctuate significantly from quarter to quarter and year to year due to a variety
of factors, many of which are beyond our control.
If we engage in future acquisitions or
strategic partnerships, this may increase our capital requirements, dilute our stockholders, cause us to incur debt or assume contingent
liabilities, and subject us to other risks.
We may evaluate various acquisition opportunities
and strategic partnerships, including licensing or acquiring complementary services, intellectual property rights, technologies, media
content or businesses. Any potential acquisition or strategic partnership may entail numerous risks, including:
• |
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increased operating expenses and cash requirements; |
• |
|
the assumption of additional indebtedness or contingent liabilities; |
• |
|
the issuance of additional equity securities; |
• |
|
assimilation of operations, intellectual property and products of an acquired company, including difficulties associated with integrating new personnel; |
• |
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the diversion of management’s attention from our existing product programs and initiatives in pursuing such a strategic merger or acquisition; |
• |
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retention of key employees, the loss of key personnel and uncertainties in our ability to maintain key business relationships; |
• |
|
risks and uncertainties associated with the other party to such a transaction, including the prospects of that party and their existing products or product candidates and marketing approvals; and |
• |
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Our inability to generate revenue from acquired technology and/or services sufficient to meet our objectives in undertaking the acquisition or even to offset the associated acquisition and maintenance costs. |
We have debts and may incur additional debts in the future.
Our debt repayment obligations may limit our available resources and the terms of debt instruments may limit our flexibility in operating
our business.
As of December 31, 2021, we had total
outstanding notes and bonds in a principal amount of approximately $52 million, mostly comprised of loans from an Italian bank,
funds provided under a Loan and Security Agreement and three convertible debentures. Subject to the limitations under the terms of
our existing debt, we may incur additional debt, secure existing or future debt or refinance our debt. In particular, we may need to
incur additional debts to fund our activities, and the terms of such financing may not be attractive.
Even if the holders of our convertible debentures
convert all of those debentures into shares of common stock, we will use a substantial portion of our cash flows, cash on hand and/or
capital raises to pay the principal and interest on our indebtedness. These payments will reduce the funds available for working capital,
capital expenditures and other corporate purposes and will limit our ability to obtain additional financing for working capital or making
capital expenditures for expansion plans and other investments, which may in turn limit our ability to implement our business strategy.
Our debt may also increase our vulnerability to downturns in our business, in our industry or in the economy as a whole and may limit
our flexibility in terms of planning or reacting to changes in our business and in the industry and could prevent us from taking advantage
of business opportunities as they arise. Our business might not generate sufficient cash flow from operations and future financing might
not be available in sufficient amounts or on favorable terms to enable us to make timely and necessary payments under the terms of our
indebtedness or to fund our activities.
In addition, the terms of certain of our debt
facilities subject us to certain limitations in the operation of our business, due to restrictions on incurring additional debt and encumbrances,
carrying out corporate reorganizations, selling assets, paying dividends or making other distributions. Any debt that we incur or guarantee
in the future could be subject to additional covenants that could make it difficult to pursue our business strategy, including through
potential acquisitions or divestitures.
If we breach covenants under our outstanding
debts, we could be held in default under such loans, which could accelerate our repayment dates and result in the transfer of our intellectual
property.
If we were to default on any of our debt, we
could be required to make immediate repayment, other debt facilities may be cross-defaulted or accelerated, and we may be unable to refinance
our debt on favorable terms or at all, which would have a material adverse effect on our financial position.
In addition, in connection with the $15 million
loan under the Loan and Security Agreement entered into with various creditors on March 23, 2021, we granted the administrative agent
for the lenders a security interest in our intellectual property. If we were to default and the administrative agent acquired our intellectual
property, we could not continue our operations as currently carried out.
Risks Related to Our Business Operations
Risks to Our Micro-Mobility Business
The market for micro-mobility vehicle
sharing is in an early stage of growth, and if such market does not continue to grow, grows more slowly than we expect or fails to grow
as large as we expect, our business, financial condition and results of operations could be adversely affected.
The market for micro-mobility vehicle sharing
is new and unproven, and it is uncertain whether demand for our services will continue to grow and achieve wide market acceptance. Our
success depends on the willingness of people to widely adopt micro-mobility vehicle sharing. If the public does not perceive such sharing
as beneficial, or chooses not to adopt it as a result of concerns regarding safety, affordability or for other reasons, whether as a result
of incidents on our platform or on our competitors’ platforms or otherwise, then the market for our micro-mobility sharing network
may not further develop, may develop more slowly than we expect or may not achieve the growth potential we expect, any of which could
adversely affect our business, financial condition and results of operations.
If we are unable to efficiently grow and
further develop our network of shared vehicles and manage the related risks, our business, financial condition and results of operations
could be adversely affected.
While some major cities have widely adopted
micro-mobility vehicle sharing, new markets might not accept, or existing markets might not continue to accept, micro-mobility vehicle
sharing, and even if they do, we might not be able to execute our business strategy. Even if we are able to successfully develop and implement
our network of shared vehicles, there may be heightened public skepticism of this nascent service offering. In particular, there could
be negative public perception surrounding micro-mobility vehicle sharing, including the overall safety and the potential for injuries
occurring as a result of accidents involving an increased number of bikes, scooters and mopeds on the road. Such negative public perception
may result from incidents on our platform or incidents involving competitors’ offerings.
We use a limited number of external suppliers
for our vehicles, and a continuous, stable and cost-effective supply of vehicles that meet our standards is critical to our operations.
We expect to continue to rely on external suppliers in the future and might not be able to maintain our existing relationships with these
suppliers and continue to be able to source our vehicles on a stable basis, at a reasonable price or at all.
The supply chain for vehicles exposes us to
multiple potential sources of delivery failure or shortages. In the event that the supply of vehicles or key components is interrupted
or there are significant increases in prices, our business, financial condition and results of operations could be adversely affected.
Additionally, changes in business conditions, force majeure, governmental changes and other factors beyond our control or that we do not
presently anticipate could also affect our suppliers’ ability to deliver on a timely basis.
We incurred significant costs related to the
design, purchase, sourcing and operations of our micro-mobility network and expect to continue incurring such costs as we expand our network
of shared vehicles. The prices of our vehicles may fluctuate depending on factors beyond our control including market and economic conditions,
tariffs and demand. Substantial increases in prices of these assets or the cost of our operations would increase our costs and reduce
our margins, which could adversely affect our business, financial condition and results of operations.
Our vehicles or components thereof may experience
quality problems or defects from time to time, which could result in decreased usage of our micro-mobility network. We might not be able
to detect and fix all defects in our vehicles. Failure to do so could result in lost revenue, litigation or regulatory challenges, including
personal injury or products liability claims, and harm to our reputation.
We envision expanding our current core business
to include other sharing services. Failure to provide these additional services as envisioned or at all, could affect our growth prospects
and operating results.
The revenue that we generate from our network
of shared offerings may fluctuate from quarter to quarter due to, among other things, seasonal factors including weather. Our limited
operating history makes it difficult for us to assess the exact nature or extent of the effects of seasonality on our network of shared
offerings, however, we expect the demand for vehicle rentals to decline over the winter season and increase during more temperate and
dry seasons. Any of the foregoing risks and challenges could adversely affect our business, financial condition and results of operations.
If we fail to cost-effectively attract
new riders, or to increase utilization of our platform by existing riders, our business, financial condition and results of operations
could be adversely affected.
Our success depends in part on our ability to
cost-effectively attract new riders, retain existing riders and increase utilization of our platform by current riders. Our riders have
a wide variety of options for transportation, including personal vehicles, rental cars, taxis, public transit and other ridesharing and
bike and scooter sharing offerings. Rider preferences may also change from time to time. To expand our rider base, we must appeal to new
riders who have historically used other forms of transportation or other micro-mobility sharing platforms. Our reputation, brand and ability
to build trust with existing and new riders may be adversely affected by complaints and negative publicity about us, our offerings on
our platform, or our competitors, even if factually incorrect or based on isolated incidents. Further, if existing and new riders do not
perceive our vehicles to be reliable, safe and affordable, or if we fail to offer new and relevant offerings and features on our platform,
we may not be able to attract or retain riders or to increase their utilization of our platform. As we continue to expand into new geographic
areas and into other modes of transportation, we will be relying in part on referrals from existing riders to attract new riders, and
therefore we must take efforts to ensure that existing riders remain satisfied with our offerings. If we fail to continue to grow our
rider base, retain existing riders or increase the overall utilization of our platform by existing riders, our business, financial condition
and results of operations could be adversely affected. Although we may grow our ride base in cities where we operate, if we do not enter
new markets, fails to do so on the scale that we anticipate or loses permits to operate in those cities in which we currently offer micro-mobility
services, the growth in our overall rider base may fall below our expectations. If we do not achieve sufficient utilization of our asset-intensive
micro-mobility network, our business, financial condition and results of operations could be adversely affected.
We could be subject to claims from riders
third parties that are harmed whether or not our platform is in use, which could adversely affect our business, brand, financial condition
and results of operations.
We may become subject to claims, lawsuits, investigations
and other legal proceedings relating to injuries to, or deaths of, riders, or third parties that are attributed to us through our offerings.
We may be subject to personal injury claims whether or not such injury actually occurred as a result of activity on our platform. Regardless
of the outcome of any legal proceeding, any injuries to, or deaths of, any riders or third parties could result in negative publicity
and harm to our brand, reputation, business, financial condition and results of operations. Our insurance policies and programs may not
provide sufficient coverage to adequately mitigate the potential liability we face, especially where any one incident, or a group of incidents,
could cause disproportionate harm, and we may have to pay high premiums or deductibles for coverage and, for certain situations, we may
not be able to secure coverage at all.
As we expand our micro-mobility network, we
may be subject to an increasing number of claims, lawsuits, investigations or other legal proceedings related to injuries to, or deaths
of, riders. Any such claims arising from the use of our vehicles, regardless of merit or outcome, could lead to negative publicity, harm
to our reputation and brand, significant legal, regulatory or financial exposure or decreased use of our vehicles. Furthermore, certain
assets and components we design, and manufacture could contain design or manufacturing defects, which could also lead to injuries or death
to riders. We might not be able to detect, prevent, or fix all defects, and failure to do so could harm our reputation and brand or result
in personal injury or products liability claims or regulatory proceedings. Any of the foregoing risks could adversely affect our business,
financial condition, and results of operations.
We will face significant market competition
in the transportation industry.
Our micro-mobility sharing services compete
with all other providers of short-distance transport including busses, subways, bicycles, cars, trams, motorcycles, mopeds, scooters and
walking, among other transportation modes. Some of these modes of transport may be perceived as cheaper, more convenient, safer, healthier
or more comfortable than using our vehicles.
In addition to competing with these other modes
of transport, we more specifically competes with micro-mobility sharing platforms. If the cost, ease of use, safety or other perceived
advantages of these platforms are deemed by significant portions of the public to be superior to our platform, we may not achieve a user
base that is sufficient to achieve profitability. Our main competitors in the micro-mobility sharing market include Lyft, Lime and Bird.
We also compete with bike sharing services like Spin, car sharing services such as Uber and Lyft, certain non-ridesharing “Transportation
as a Service”, or “TaaS” network companies, taxicab and livery companies as well as traditional automotive manufacturers,
such as BMW, which have entered the TaaS market, among others.
These competitors have greater financial, technical,
marketing, research and development, manufacturing and other resources, greater name recognition, longer operating histories or a larger
user base than we do. They may be able to devote greater resources to the development, promotion and sale of offerings and offer lower
prices than us, which could adversely affect our results of operations. Further, they may have greater resources to deploy towards the
research, development, and commercialization of new technologies, including e-scooters, e-bikes or e-scooters, or they may have other
financial, technical or resource advantages. These factors may allow our competitors to derive greater revenue and profits from their
existing user bases, attract and retain new riders at lower costs or respond more quickly to new and emerging technologies and trends.
Our current and potential competitors may also establish cooperative or strategic relationships amongst themselves or with third parties
that may further enhance their resources and offerings. If we are unable to compete successfully, our business, financial condition and
results of operations could be adversely affected.
We face intense competition and could
lose market share to competitors, which could adversely affect our business, financial condition, and results of operations.
The market for TaaS networks is intensely competitive
and characterized by rapid changes in technology, shifting rider needs and frequent introductions of new services and offerings. We expect
competition to continue, both from current competitors and new entrants in the market that may be well-established and enjoy greater resources
or other strategic advantages. If we are unable to anticipate or react to these competitive challenges, our competitive position could
weaken, or fail to improve, and we could experience a decline in revenue or growth stagnation that could adversely affect our business,
financial condition, and results of operations.
Our reputation, brand, and the network
effects among riders on our platform are important to our success, and if we are not able to continue developing our reputation, brand
and network effects, our business, financial condition, and results of operations could be adversely affected.
We believe that building a strong reputation
and brand as a safe, reliable, and affordable platform and continuing to increase the strength of the network effects among riders on
our platform are critical to our ability to attract and retain customers. The successful development of our reputation, brand and network
effects will depend on a number of factors, many of which are outside our control. Negative perception of our platform or company may
harm our reputation, brand, and networks effects, including as a result of:
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complaints or negative publicity about the company, riders, our offerings or our policies and guidelines, even if factually incorrect or based on isolated incidents; |
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illegal, negligent, reckless or otherwise inappropriate behavior by users or third parties; |
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a failure to offer riders competitive ride pricing; |
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a failure to provide a range of ride types sought by riders; |
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actual or perceived disruptions or defects in our platform, such as privacy or data security breaches, site outages, payment disruptions or other incidents that impact the reliability of our offerings; |
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litigation over, or investigations by regulators into, our platform; |
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users’ lack of awareness of, or compliance with, our policies; |
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changes to policies that users or others perceive as overly restrictive, unclear or inconsistent with our values or mission or that are not clearly articulated; |
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a failure to detect a defect in our vehicles or other offerings; |
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a failure to enforce our policies in a manner that users perceive as effective, fair and transparent; |
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a failure to operate our business in a way that is consistent with our values and mission; |
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inadequate or unsatisfactory user support service experiences; |
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illegal or otherwise inappropriate behavior by our management team or other employees or contractors; |
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negative responses by riders to new offerings on our platform; |
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accidents, defects or other negative incidents involving riders on our platform; |
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perception of our treatment of employees and our response to employee sentiment related to political or social causes or actions of management; or |
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any of the foregoing with respect to our competitors, to the extent such resulting negative perception affects the public’s perception of us or our industry as a whole. |
If we do not successfully develop our brand,
reputation and network effects and successfully differentiate our offerings from competitive offerings, our business may not grow, we
may not be able to compete effectively, and we could lose existing riders or fail to attract new riders, any of which could adversely
affect our business, financial condition, and results of operations.
Any failure to offer high-quality user
support may harm our relationships with users and could adversely affect our reputation, brand, business, financial condition, and results
of operations.
Our ability to attract and retain riders depends
in part on the ease and reliability of our offerings, including our ability to provide high-quality support. Users on our platform depend
on our support organization to resolve any issues relating to our offerings, such as being overcharged for a ride or reporting a safety
incident. Our ability to provide effective and timely support largely depends on our ability to attract and retain service providers who
are qualified to support users and sufficiently knowledgeable regarding our offerings. As we expand our geographic reach and mobility
sharing platforms, we will face challenges related to providing quality support services at scale. Any failure to provide efficient user
support, or a market perception that we do not maintain high-quality support, could adversely affect our reputation, brand, business,
financial condition, and results of operations.
Failure by us to deal effectively with
fraud, theft and vandalism could harm our business.
We may in the future incur, losses from various
types of fraud, including use of stolen or fraudulent credit card data or claims of unauthorized payments by a rider. Bad actors use increasingly
sophisticated methods to engage in illegal activities involving personal information, such as unauthorized use of another person’s
identity, account information or payment information and unauthorized acquisition or use of credit or debit card details, bank account
information and mobile phone numbers and accounts. Under current credit card practices, we may be liable for rides facilitated on our
platform with fraudulent credit card data, even if the associated financial institution approved the credit card transaction. Despite
measures we have taken to detect and reduce the occurrence of fraudulent or other malicious activity on our platform, we cannot guarantee
that any of our measures will be effective or will scale efficiently with our business. Any failure to adequately detect or prevent fraudulent
transactions could harm our reputation or brand, result in litigation or regulatory action and lead to expenses that could adversely affect
our business, financial condition, and results of operations.
Additionally, because our vehicles are accessible
to the public where they have last been parked or where we have decided to place them, they are vulnerable to harm from the public. Bad
actors could decide to steal, vandalize, or otherwise harm or destroy our vehicles. For example, shared scooters and bikes have been burned
or damaged in recent protests in France, and swappable batteries in shared vehicles have been targeted for theft for the black-market
resale of their components. Any such damage or destruction to our vehicles could result in a loss of revenue and additional expenses to
replace or repair the damaged vehicle.
We depend upon a limited number of third-party
manufacturers to produce and test our products and to maintain our payment platform. Any disruptions in the operations of, or the loss
of, any of these third parties could adversely affect our business.
We subcontract all of our manufacturing, assembly
and testing of our vehicles. Our payment platform was developed by third parties. We depend upon a limited number of third parties to
perform these functions, some of which are only available from single sources with which we do not have long-term contracts. In particular,
we rely on:
• Stripe,
Inc. for payment processing,
• Segway
Group for supplying e-scooters and e-bikes and
• Segway
Group and V-Moto Soco Group for e-mopeds.
Our reliance on sole or limited source vendors
involves risks. These risks include possible shortages of key components, product performance shortfalls, and reduced controls over delivery
schedules, manufacturing capability, quality assurance, quantity, and costs, among others. For example, our roll out of e-bike services
in the second half of 2020 was slowed by the failure of a third-party manufacturer to provide a sufficient supply of reliable e-bikes
that met our operational standards. Our operations also may be harmed by lengthy or recurring disruptions at any of the facilities of
our manufacturers. These disruptions may include, without limitation, labor strikes, work stoppages, fire, earthquake, flooding, or other
natural disasters. These disruptions could cause significant delays in shipments until we are able to shift the products from an affected
manufacturer to another manufacturer. The loss of a significant third-party manufacturer or the inability of a third-party manufacturer
to meet performance and quality specifications or delivery schedules could harm our business.
Product liability claims could adversely
affect our business.
The operation of the types of vehicles we offer,
especially on or near roads, subjects their users to danger, and users of such vehicles have been seriously injured and even died as a
result of their use. As we expand our micro-mobility network, we may be subject to an increasing number of claims, lawsuits, investigations,
or other legal proceedings related to injuries to, or deaths of, riders of our vehicles or other offerings. Any such claims arising from
the use of our offerings, regardless of merit or outcome, could lead to negative publicity, harm to our reputation and brand, significant
legal, regulatory, or financial exposure or decreased use of our vehicles or other offerings. We might not be able to detect, prevent,
or fix all defects, and failure to do so could harm our reputation and brand or result in personal injury or products liability claims
or regulatory proceedings. Any of the foregoing risks could adversely affect our business, financial condition, and results of operations.
Our vehicles may experience quality problems
from time to time, which could result in product recalls, injuries, litigation, enforcement actions and regulatory proceedings, and could
adversely affect our business, brand, financial condition, and results of operations.
Our vehicles may contain defects in their design,
materials and construction or may be improperly maintained or repaired. These defects or improper maintenance or repair could unexpectedly
interfere with the intended operations of the vehicles, which could result in injuries to riders. Failure to detect, prevent or fix defects
or to properly maintain or repair vehicles could result in a variety of consequences including product recalls, injuries, litigation,
enforcement actions and regulatory proceedings, among others. The occurrence of real or perceived quality problems or material defects
in our current or future e-bikes, e-scooters and e-scooters could result in negative publicity, regulatory proceedings, enforcement actions
or lawsuits filed against us, particularly if riders are injured. Even if injuries to riders are not the result of any defects in or the
failure to properly maintain or repair our vehicles or other offerings, we may incur expenses to defend or settle any claims and our brand
and reputation may be harmed. Any of the foregoing risks could also result in decreased usage of our network of shared transportation
modes and adversely affect our business, brand, financial conditions, and results of operations.
Risks to Helbiz Live
We have never previously provided streaming
media content offering.
We launched Helbiz Live, our streaming media
content offering, in August 2021. We do not have a history of offering live or on-demand content and may not be successful in providing
a platform that reliably provides such content in a high-quality format. Any such failures may lead to a demand for Helbiz Live below
our projections and may ultimately prove fatal to us.
In connection with the launch of Helbiz Live,
we have undertaken substantial obligations. We acquired the rights to broadcast on a non-exclusive basis in Italy, approximately 390 Serie
B regular season games for the next three seasons at a cost of approximately €12 million per season, approximately $14 million. Additionally,
Helbiz Media has been appointed by the League Serie B as exclusive distributor of the Series B international media rights and thanks to
such agreement with the League Serie B, Helbiz Media will commercialize such international rights on behalf of the League Series B. The
agreement includes a minimum sales requirement of €2.5 million per season, approximately $3 million, that Helbiz Media will guarantee
to the League Series B. Any sales exceeding the €2.5 million, approximately $3 million, will be shared on a 50/50 basis between Helbiz
Media and League Series B.
We may have overestimated the appeal of the
Italian Serie B soccer league and the other content available on Helbiz Live and, as a result, may not acquire as many subscribers to
Helbiz Live as we anticipate or generate the revenues that we anticipate from the distribution of the content or advertising in connection
therewith. The operation of Helbiz Live will take capital and management’s time away from our core micro-mobility operations.
We may be unable to attract and retain
visitors to Helbiz Live.
Our success in attracting subscribers to our
media platforms, and our success in keeping these subscribers depends, in part, upon our continued ability to license high-quality, engaging
and commercially valuable content and connect consumers with the formats and types of content that meet their specific interests. We may
not be able to identify the desired variety and types of content in a cost-effective manner or meet rapidly changing consumer demand in
a timely manner, if at all. Additionally, consumers may reject the format of our media platforms in favor of traditional cable or satellite
television services or other “over-the-top” platforms. Any failure to identify and license high-quality, commercially valuable
content could negatively impact user experiences and reduce subscribers, which could adversely affect our prospects, business, financial
condition, or results of operations.
We may not be able to acquire new rights
and licenses, or to retain our existing rights, on commercially viable terms.
We face competition for media content, especially
that derived from sporting events, from a number of different current and potential sources, namely broadcasters, publishers, agencies
and digital media companies. Increasing competition has resulted in, and will likely continue to result in, material increases in license
fees payable to rights holders, particularly for rights to distribute live sports video.
Our competitors, particularly those that are
more experienced or have greater financial resources than we do, may outbid us for licenses, or we may be unable to renew our licenses
to broadcast the Serie B games on commercially favorable terms. We may also be unable to acquire media content, including sports rights,
due to general price inflation in rights. In addition, existing content owners may decide to retain and commercialize their own media
content, rather than license such content. The widespread adoption of this approach could materially reduce the number and quality media
content that are available for licensing, which could increase competition for, and accordingly the prices of, such rights. If we are
unable to expand our portfolio of media content or maintain or renew our existing licenses on commercially viable terms, we may face decreasing
demand for Helbiz Live.
We face intense competition in streaming media.
The entertainment industry is intensely competitive
as is the streaming media component of that industry. We compete for the public’s attention with many other forms of live and on-demand
entertainment including cinema, theater, in-person sporting events, television, satellite and cable and other over-the-top, or streaming,
services. We have numerous competitors, some of the largest of which are large international traditional broadcast television networks
(RAI), cable and satellite providers (SkyTV and ESPN) and over-the-top streaming providers (Amazon and NetFlix). Almost all of our television,
satellite, cable and over-the-top competitors offer more and more varied media content than our offers.
As the cost of entry to the streaming industry is
high and most of our competitors are well established, we do not have the same resources that they do to acquire new content with broad
appeal. As a result, we will focus on acquiring streaming content that may be deemed more niche and with less of an appeal to a wider
audience. We currently have rights to a limited amount of media content in Italy, all of which is soccer, and we may not be able to significantly
expand or diversify our streaming content. Although we believe in the quality of the Serie B soccer games that we are licensed to broadcast
in Italy on our app, we recognize that this is the second-tier soccer league in Italy and many people consider it to be less competitive
than many other soccer leagues in Europe. It is unlikely that we can outbid our competitors in the near future for the rights to soccer
games from leagues that are considered more competitive.
Helbiz Live will initially depend on
the scheduling, broadcasting, and popularity of sporting events, as well as on the federations that regulate sporting events.
We have acquired the rights to broadcast in
Italy certain sporting events including all soccer games played over several seasons in the Italian Serie B soccer league, certain soccer
games to be played in the German Cup as well as highlights of each round of the German Cup, weekly highlights for NFL football games and
other original content developed by the NFL, a select number of NCAA football games and playoffs, a select number of NCAA men’s
basketball games and playoff, and certain Major League Baseball games, and we intend to acquire the international rights to broadcast
other sporting events. There may be periods in the year during which there are no sporting events available on our app, notably for a
large portion of the summer, and other events that we acquire may be seasonal or occur at irregularly or at regular but infrequent intervals.
The long-term cancellation, postponement or curtailment of significant sports events, due to, among other things, adverse weather conditions,
terrorist acts, other acts of war or hostility or the outbreak of infectious diseases, or cancellation of, disruption to, or postponement
of the live broadcasting of such sports events, due to contractual disputes, technical or communication problems, or the insolvency of
a major broadcaster, may have a material adverse effect on our prospects, business, financial condition or results of operations.
Helbiz Live will initially depend on the popularity
of Serie B, the German Cup, NFL highlights, NCAA football and men’s basketball and Major League Baseball in Italy. This popularity
could be tarnished by scandal such as 2006’s Calciopoli match-fixing scandal in Italy’s Serie A and Serie B. Negative publicity
about potential fraud (including money laundering) and corruption in sports (including collusion and match-fixing) may affect the number
of subscribers, our ability to distribute the rights to Serie B games outside of Italy to other broadcasting players or the willingness
of advertisers and sponsors to advertise and sponsor such sporting events. This could have a material adverse effect on our prospects,
business, financial condition, or results of operations.
Helbiz Live has contractual relationships
with a number of third parties, which exposes us to counterparty risks.
We have contractual relationships with a number
of third parties, including rights holders, content distribution networks and other suppliers, which exposes us to a range of counterparty
risks.
Rights holders. Helbiz Live has procured
and intends to procure additional rights, directly or indirectly, from the original rights holders, such as sports federations, leagues,
tournaments, or other rights holders. If such rights holders procure, or it is alleged that they have procured, rights in an illegal or
wrongful manner, we are exposed to the risk of reputational harm in connection with procuring such rights from them. We also face the
risk that these entities will be unable to fulfil their obligations under our contracts with them.
Content distribution. We depend on Comintech,
an Italian technology company focused on audiovisual distribution, for our global content delivery network (i.e., delivery of our content
(live, VOD and HTTP) in a fast, secure, and reliable manner over the internet). If this third party’s systems were to fail, we would
not be able to stream our media content on our own systems, which would reflect unfavorably on our business reputation or otherwise negatively
impact our prospects, business, financial position, or results of operation.
In addition, multiple third parties provide
technical office space, rack hosting and technical services. Loss of service from these suppliers to our equipment may adversely impact
our live feed delivery and VoD content distribution.
A material disruption in any of the foregoing
providers’ ability to provide the relevant services to Helbiz could have a material adverse impact on our prospects, business, financial
condition, or results of operations.
Risks Related to Helbiz Kitchen
We have never previously provided food or food delivery services.
We launched Helbiz Kitchen, a delivery-only
“ghost kitchen” restaurant concept that specializes in preparing healthy-inspired, high-quality, fresh, made-to-order meals.
We do not have a history of offering food or food delivery services and may not be successful in providing such services or expanding
beyond Milan, Italy, our initial pilot city. Any such failures may lead to Helbiz Kitchen generating less revenue than we project and
may ultimately prove fatal to Helbiz Kitchen.
In connection with the launch of Helbiz Kitchen,
we have undertaken substantial obligations, including the lease of an approximately 21,500 square foot facility in Milan, Italy, and the
hiring of approximately 60 people. We may have overestimated the appeal of our ghost kitchens and, as a result, may not generate as much
revenue as we anticipate. The operation of Helbiz Kitchen will take capital and management’s time away from our core micro-mobility
operations.
Helbiz Kitchen will face competition, which
could negatively impact our business.
The restaurant industry is intensely competitive,
and we will compete with many well-established food service companies on the basis of product choice, quality, affordability, service
and location. We expect competition to be intense because consumer trends are favoring limited service restaurants that offer healthy-inspired
menu items made with better quality products, and many limited service restaurants are responding to these trends. With few barriers to
entry, our competitors will include a variety of independent local operators, in addition to well-capitalized regional, national, and
international restaurant chains and franchises, and new competitors may emerge at any time. Furthermore, delivery aggregators and food
delivery services provide consumers with convenient access to a broad range of competing restaurant chains and food retailers, particularly
in urbanized areas. We will also compete for qualified suitable ghost kitchen locations and management and personnel. Our ability to compete
will depend on the success of our plans to attract initial consumers, expand our initial products, to effectively respond to consumer
preferences and to manage the complexity of restaurant operations as well as the impact of our competitors’ actions. In addition,
Helbiz Kitchen’s long-term success will depend on our ability to provide our customers’ a satisfactory experience while ordering
on the Helbiz app, receiving the deliveries, and eating the food prepared by Helbiz Kitchen. Some of Helbiz’s competitors have substantially
greater financial resources, higher revenues, and greater economies of scale than we do. These advantages may allow them to implement
their operational strategies more quickly or effectively than we can or benefit from changes in technologies, which could harm our competitive
position.
We could be subject to claims from consumers
of the food produced by Helbiz Kitchen or from persons or property allegedly damaged by our delivery drivers, which could adversely affect
our business, brand, financial condition, and results of operations.
We may become subject to claims, lawsuits, investigations,
and other legal proceedings relating to injuries to, or deaths of, riders, or third parties that are attributed to food prepared by Helbiz
Kitchen or delivered by our drivers. We may be subject to personal injury claims whether or not such injury actually occurred is related
to us. Regardless of the outcome of any legal proceeding, any injuries to, or deaths of, any riders or third parties could result in negative
publicity and harm to our brand, reputation, business, financial condition, and results of operations. Our insurance policies and programs
may not provide sufficient coverage to adequately mitigate the potential liability we face, especially where any one incident, or a group
of incidents, could cause disproportionate harm, and we may have to pay high premiums or deductibles for coverage and, for certain situations,
we may not be able to secure coverage at all.
Changes in food and supply costs or failure
to receive frequent deliveries of food ingredients and other supplies could have an adverse effect on our business, financial condition,
and results of operations.
The profitability of Helbiz Kitchen will depend in
part on our ability to anticipate and react to changes in food and supply costs, and our ability to maintain our menu depends in part
on our ability to acquire ingredients that meet specifications from reliable suppliers. Shortages or interruptions in the availability
of certain supplies caused by unanticipated demand, problems in production or distribution, food contamination, pandemics such as COVID
19, inclement weather or other conditions could adversely affect the availability, quality, and cost of our ingredients, which could harm
our operations. This risk is aggravated by the war in Ukraine which will decrease the global supply of commodities, such as wheat and
potash, for which a substantial portion are produced in Ukraine, Russia and Belarus. Any increase in the prices of the food products critical
to the menus of Helbiz Kitchen could have a material adverse effect on our results of operations. Although we try to manage the impact
that these fluctuations have on our operating results, we remain susceptible to increases in food costs as a result of factors beyond
our control, such as general economic conditions, seasonal fluctuations, weather conditions, demand, food safety concerns, generalized
infectious diseases, product recalls, fuel prices and other government regulations. Therefore, material increases in the prices of the
ingredients most critical to our menu could adversely affect our operating results or cause us to consider changes to our product delivery
strategy and adjustments to our menu pricing.
If any of Helbiz Kitchen’s distributors or suppliers
perform inadequately, or our distribution or supply relationships are disrupted for any reason, there could be a material adverse effect
on Helbiz’s business, financial condition, results of operations or cash flows. We may not be able to anticipate or react to changing
food costs by adjusting our purchasing practices or menu prices, which could cause our operating results to deteriorate. If we cannot
replace or engage distributors or suppliers who meet our specifications in a short period of time, that could increase our expenses and
cause shortages of food and other items at our restaurants or their removal from menus. These potential changes in food and supply costs
could have a material adverse effect on our business, financial condition, and results of operations.
The planned rapid increase in the number of
ghost kitchens run by Helbiz Kitchen may make our future results unpredictable.
We initiated services out of our pilot ghost kitchen
in Milan, Italy in June 2021 and plan to increase the number of ghost kitchens. This growth strategy and the substantial investment associated
with the development of each new ghost kitchen may cause our operating results to fluctuate unpredictably or have an adverse effect on
our profits. In addition, we may find that our Helbiz Kitchen concept has limited appeal in new markets. Our ghost kitchens may not be
successful, which could have a material adverse effect on our business, financial condition, and results of operations.
Food safety and quality concerns may negatively
impact our business and profitability, our internal operational controls and standards may not always be met, and our employees may not
always act professionally, responsibly and in our and our customers’ best interests.
Incidents or reports of food-borne or water-borne
illness or other food safety issues, food contamination or tampering, employee hygiene and cleanliness failures or improper employee conduct
at our ghost kitchens could lead to product liability or other claims as could reckless driving by our delivery drivers. Such incidents
or reports could negatively affect our brand and reputation as well as our business, revenues, and profits. Similar incidents or reports
occurring at limited-service restaurants unrelated to us could likewise create negative publicity, which could negatively impact consumer
behavior towards us.
Our internal controls and training might not be fully
effective in preventing all food-borne illnesses. Some food-borne illness incidents could be caused by third-party food suppliers and
transporters outside of our control. New illnesses resistant to our current precautions may develop in the future, or diseases with long
incubation periods could arise, that could give rise to claims or allegations on a retroactive basis. One or more instances of food-borne
illness in one of our ghost kitchens could negatively affect sales from all of our ghost kitchens if highly publicized.
A prolonged economic downturn could materially
affect Helbiz Kitchen in the future.
The restaurant industry depends upon consumer discretionary
spending. The recession from late 2007 to mid-2009 reduced consumer confidence to historic lows, impacting the public’s ability
and desire to spend discretionary dollars as a result of job losses, home foreclosures, significantly reduced home values, investment
losses, bankruptcies and reduced access to credit, resulting in lower levels of customer traffic and lower average check sizes in fast
casual restaurants that serve food similar to us. Many countries are again experiencing an economic downturn as a result of COVID-19,
a condition that may be aggravated by the war in Europe. If the economies where we intend to operate ghost kitchens experience another
significant decline, our business and results of operations could be materially adversely affected and may result in a deceleration of
the number and timing of new ghost kitchen openings.
We intend to be locked into long-term and non-cancelable
leases for our ghost kitchens and may be unable to renew leases at the end of their terms.
We expect that many of our ghost kitchen leases
will be non-cancelable and typically have initial terms up to between 4 and 10 years and 1-3 renewal terms of 4 to 6 years each that we
may exercise at our option. This is in line with our pilot ghost kitchen in Milan, Italy where we have a six-year lease with approximately
€120,000 due in rent per year, approximately $141,000. Even if we close a ghost kitchen, we may be required to perform our obligations
under the applicable lease, which could include, among other things, payment of the base rent, property taxes, insurance, and maintenance
for the balance of the lease term. In addition, in connection with leases for ghost kitchens that we may operate, at the end of the lease
term and any renewal period, be unable to renew the lease without substantial additional cost, if at all. Although we have a €1.4
million, approximately $1.7 million, option at the end of the lease to purchase the property that we lease for the ghost kitchen in Milan,
we may not have the resources to exercise the option at the end of the lease. As a result, Helbiz may close or relocate the ghost kitchen,
which could subject us to construction and other costs and risks.
General Risks to Our Business
We may become subject to claims, lawsuits,
government investigations and other proceedings that may adversely affect our business, financial condition, and results of operations.
We may become subject to claims, lawsuits, arbitration
proceedings, government investigations and other legal and regulatory proceedings in the ordinary course of business, including those
involving personal injury, property damage, worker classification, labor and employment, anti-discrimination, commercial disputes, competition,
consumer complaints, intellectual property disputes, compliance with regulatory requirements and other matters, and we may become subject
to additional types of claims, lawsuits, government investigations and legal or regulatory proceedings as our business grows and as we
deploy new offerings, including proceedings related to product liability or acquisitions, securities issuances or business practices.
For example, we were recently a defendant in
a putative class action suit in New York relating to an initial coin offering of a crypto currency, the HBZ coin, conducted
by HBZ Systems PTE Ltd. (“HBZ Systems”) in early 2018. Although HBZ Systems has some common ownership with us, we consider
it an unrelated party. Following the initial coin offering, HBZ Systems had entered into an arms’-length loan agreement pursuant
to which we received a loan of $1,361,717 with a 9% interest rate per annum (as disclosed in our financial statements), fully repaid during
2021. Helbiz received no other funds from HBZ Systems.
As part of the loan agreement, Helbiz and HBZ
Systems also entered into a Software Development and Service Agreement (“Software Development and Service Agreement”). Pursuant
to the Software Development and Service Agreement, we agreed to design and create a shared mobility platform, integrate the HBZ coin as
a payment method on that shared mobility platform, and integrate the purchasing and transfer of HBZ coins directly into the platform.
By March 2019, we had provided all of the services required under the Software Development and Service Agreement and the HBZ coin had
been successfully integrated into the platform. Ultimately, the efforts to create a viable long-term coin were unsuccessful. Despite our
efforts, there was minimal adoption from customers of the HBZ coin. In light of the significant expenses associated with keeping the HBZ
coin on the platform, in August 2019, we and HBZ Systems mutually agreed to remove the HBZ coin from the Helbiz platform.
Although this suit was dismissed with prejudice,
plaintiffs appealed the dismissal, and in October 2021, the plaintiffs won their appeal to have the suit not dismissed. Defending this
litigation required a substantial amount of funds and our management’s time. The plaintiffs brought this action again in New York
in March 2022.
The results of any such claims, lawsuits, arbitration
proceedings, government investigations or other legal or regulatory proceedings cannot be predicted with certainty. Any claims against
us, whether meritorious or not, could be time-consuming, result in costly litigation, be harmful to our reputation, require significant
management attention and divert significant resources. Determining whether to maintain reserves for litigation and the amount of any such
reserves is a complex and fact-intensive process that requires significant subjective judgment and speculation. It is possible that a
resolution of one or more such proceedings could result in substantial damages, settlement costs, fines and penalties that could adversely
affect our business, financial condition, and results of operations. These proceedings could also result in harm to our reputation and
brand, sanctions, consent decrees, injunctions or other orders requiring a change in our business practices. Any of these consequences
could adversely affect our business, financial condition, and results of operations. Furthermore, under certain circumstances, Helbiz
has contractual and other legal obligations to indemnify and to incur legal expenses on behalf of our business and commercial partners
and current and former directors and officers.
A determination in, or settlement of, any legal
proceeding, whether we are party to such legal proceeding or not, that involves our industry, could harm our business, financial condition,
and results of operations. In addition, we may include arbitration provisions in our terms of service with the riders on our platform.
These provisions are intended to streamline the litigation process for all parties involved, as arbitration can in some cases be faster
and less costly than litigating disputes in state or federal court. However, arbitration may become more costly for us, or the volume
of arbitration could increase to a point where it becomes burdensome, and the use of arbitration provisions may subject us to certain
risks to our reputation and brand, as these provisions have been the subject of increasing public scrutiny. To minimize these risks to
our reputation and brand, we may limit our use of arbitration provisions or be required to do so in a legal or regulatory proceeding,
either of which could increase litigation costs and exposure.
Further, with the potential for conflicting
rules regarding the scope and enforceability of arbitration on a jurisdictional basis, there is a risk that some or all of the arbitration
provisions we use could be subject to challenge or may need to be revised to exempt certain categories of protection. If our arbitration
agreements were found to be unenforceable, in whole or in part, or specific claims are required to be exempted from arbitration, we could
experience an increase in costs to litigate disputes and the time involved in resolving such disputes, and we could face increased exposure
to potentially costly lawsuits, each of which could adversely affect our business, financial condition and results of operations.
If competitors acquire rights to our
intellectual property, or to intellectual property that we license, it will be easier for those competitors to offer products similar
to those of ours.
Although we own an array of proprietary technology
that supplements and advances the technology, it may be possible for a third party to copy or otherwise obtain and use our technology
without authorization, develop similar technology independently or design around the patents we own or licenses. If any of our patents
fail to protect the relevant technology, it will be easier for competitors to offer products similar to us. In addition, effective copyright,
trademark, and trade secret protection may be unavailable or limited in certain countries. Moreover, we may be required to license our
intellectual property to third parties. Likewise, media content licensed by us could be illegally made available on other platforms which
could drive down the demand for our Helbiz Live platform.
Failure to expand our business as envisioned
could adversely affect our business.
We intend to expand our micro-mobility sharing
platform to new cities, to offer additional types of shared vehicles and to offer additional micro-mobility options in our existing cities.
The challenges involved in such expansions include the navigation of local and national rules and regulations to initiate such platforms,
adjusting to the sensitivities of new distinct markets, increased capital requirements to build, stock and advertise such platforms and
the staffing and maintenance for the continuation of such platforms. We also intend to expand the media content available on Helbiz Live.
Quality media content may not be available at prices that we can reasonably afford. Additionally, following the opening of our pilot ghost
kitchen in Milan, Italy in June 2021, we intend to expand the menus available at that pilot ghost kitchen and to open additional ghost
kitchens in other cities. Failure to execute such expansions could harm our business, financial condition, and results of operations.
We depend on key personnel and may not
be able to attract and retain qualified personnel necessary for the design, development, marketing, and sale of our services.
Our future success depends on the efforts of
key personnel, especially Salvatore Palella, the Chief Executive Officer, Jonathan Hannestad, the Chief Operating Officer, and Giulio
Profumo, the Chief Financial Officer. The loss of services of any key personnel may have an adverse effect on us. We might not be successful
in attracting and retaining the personnel we require to develop and market our business and conduct operations. The loss of one or more
of our key employees or inability to attract, retain and motivate qualified personnel could negatively impact our ability to design, develop,
and sell our service.
If regional instability were to spread, our
operations could be adversely affected
We conduct a substantial portion of our operations
in Italy. In February 2022, Russia invaded Ukraine and the resulting war is ongoing. As a member of the North Atlantic Treaty Organization
(“NATO”), if the war in Ukraine were to spread into a NATO country, Italy would be required, pursuant to the terms of NATO
membership, to treat such action as an attack on its own territory. Any spread of the conflict in Ukraine to other European countries,
especially NATO ones, could cause Italy to join such conflict. Such spread of the conflict could cause us to curtail or suspend our Italian
operations, affect the commuting and spending patterns of our users or adversely affect the Italian economy.
We rely on third-party payment processors
to process payments made by riders on our platform, and if we cannot manage our relationships with such third parties and other payment-related
risks, our business, financial condition, and results of operations could be adversely affected.
We rely on a limited number of third-party payment
processors to process payments made by the riders, subscribers, and users on our platform. If any of our third-party payment processors
terminates their relationship with us or refuses to renew an agreement with us on commercially reasonable terms, we would need to find
an alternate payment processor and may not be able to secure similar terms or replace such payment processor in an acceptable timeframe.
Further, the software and services provided by third-party payment processors may not meet our expectations, contain errors or vulnerabilities,
be compromised or experience outages. Any of these risks could cause us to lose our ability to accept online payments or other payment
transactions on our platform, any of which could make our platform less convenient and attractive to users and adversely affect our ability
to attract and retain riders. Nearly all of our riders’, subscribers’ and users’ payments are made by credit card, debit
card or through third-party payment services, which subject us to certain regulations and to the risk of fraud. We may in the future offer
new payment options to riders that may be subject to additional regulations and risks. We are also subject to a number of other laws and
regulations relating to the payments we accept from riders, including with respect to money laundering, money transfers, privacy and information
security. If we fail to comply with applicable rules and regulations, we may be subject to civil or criminal penalties, fines or higher
transaction fees and may lose our ability to accept online payments or other payment card transactions, which could make our offerings
less convenient and attractive to riders. If any of these events were to occur, our business, financial condition and results of operations
could be adversely affected.
Additionally, our payment processors require
us to comply with payment card network operating rules, which are set and interpreted by the payment card networks. The payment card networks
could adopt new operating rules or interpret or re-interpret existing rules in ways that might prohibit us from providing certain
offerings to some users, be costly to implement or difficult to follow. We have agreed to reimburse our payment processors for fines they
are assessed by payment card networks if we or the users on our platform violate these rules. Any of the foregoing risks could adversely
affect our business, financial condition, and results of operations.
We rely on other third-party service
providers and if such third parties do not perform adequately or terminate their relationships, our costs may increase and our business,
financial condition and results of operations could be adversely affected.
Our success depends in part on our relationships
with other third-party service providers. For example, we relies on third-party encryption and authentication technologies licensed from
third parties that are designed to securely transmit personal information provided by riders on our platform as well as Comintech S.r.l.,
which provide the content distribution system and content management system for Helbiz Live Further, from time to time, we may enter into
strategic commercial partnerships in connection with the development of new technology, the provision of new or enhanced offerings for
users on our platform and our expansion into new markets. If any of our partners terminates their relationship with us or refuses to renew
their agreement with us on commercially reasonable terms, we would need to find an alternate provider, and may not be able to secure similar
terms or replace such providers in an acceptable timeframe. We also rely on other software and services supplied by third parties, such
as communications and internal software, and our business may be adversely affected to the extent such software and services do not meet
our expectations, contain errors or vulnerabilities, are compromised or experience outages. Any of these risks could increase our costs
and adversely affect our business, financial condition, and results of operations. Further, any negative publicity related to any of our
third-party partners, including any publicity related to quality standards or safety concerns, could adversely affect our reputation and
brand, and could potentially lead to increased regulatory or litigation exposure.
We incorporate technology from third parties
into our platform and has contracted to provide media content from third parties on Helbiz Live. We cannot be certain that our licensors
are not infringing the intellectual property rights of others or that the suppliers and licensors have sufficient rights to the technology
in all jurisdictions in which we may operate. Some of our license agreements may be terminated by our licensors for convenience. If we
are unable to obtain or maintain rights to any of this technology because of intellectual property infringement claims brought by third
parties against our suppliers and licensors or against us, or if we are unable to continue to obtain the technology or enter into new
agreements on commercially reasonable terms, our ability to develop our platform containing that technology could be severely limited
and our business could be harmed. Additionally, if we are unable to obtain necessary technology from third parties, we may be forced to
acquire or develop alternate technology, which may require significant time and effort and may be of lower quality or performance standards.
This would limit and delay our ability to provide new or competitive offerings and increase our costs. If alternate technology cannot
be obtained or developed, we may not be able to offer certain functionality as part of our offerings, which could adversely affect our
business, financial condition, and results of operations.
Our marketing efforts to help grow our
business may not be effective.
Promoting awareness of our offerings is important
to our ability to grow our business and to attract new riders, subscribers and users and can be costly. We believe that much of the growth
in our rider, subscriber and user base will be attributable to our paid marketing initiatives. Our marketing efforts currently include
referrals, affiliate programs, free or discount trials, partnerships, display advertising, television, billboards, radio, video, content,
direct mail, social media, email, hiring and classified advertisement websites, mobile “push” communications, search engine
optimization and keyword search campaigns. As we expand our geographic reach and mobility sharing platforms, begins to provide media content
on Helbiz Live and launches Helbiz Kitchen, our marketing initiatives will become increasingly expensive and generating a meaningful return
on those initiatives may be difficult. Even if we successfully increase revenue as a result of our paid marketing efforts, we may not
offset the additional marketing expenses we incur.
If our marketing efforts are not successful
in promoting awareness of our offerings or attracting new riders, subscribers, or users, or if we are not able to cost-effectively manage
marketing expenses, our results of operations could be adversely affected. If marketing efforts are successful in increasing awareness
of our offerings, this could also lead to increased public scrutiny of our business and increase the likelihood of third parties bringing
legal proceedings against us. Any of the foregoing risks could harm our business, financial condition, and results of operations.
Our future success depends on our ability
to keep pace with rapid technological changes that could make our current or future technologies less competitive or obsolete.
Rapid, significant, and disruptive technological
changes continue to impact the industries in which we operate. Our competitors or others might develop technologies that are more effective
than current or future technologies, or that render our technologies less competitive or obsolete. If competitors introduce superior Technologies
or media content and Helbiz cannot make upgrades to our process to remain competitive, our competitive position, and in turn our business,
revenues, and financial condition, may be materially and adversely affected. Further, many of our competitors may have superior financial
and human resources deployed toward research and development efforts. We are relatively constrained financial and human resources may
limit our ability to effectively keep pace with relevant technological changes.
We are subject to intense competition.
We currently face significant competition in
our markets and expect that intense competition will continue. Our competes primarily based on:
• comprehensiveness
of product solutions;
• product
performance and quality;
• user
interface;
• design
and engineering capabilities;
• compliance
with industry standards;
• time
to market;
• cost;
• new
product innovations;
• quality
of proposed media content;
• quality
of the food offered on Helbiz Kitchen and the ease of getting that food; and
• customer
support.
This competition has resulted and is expected
to continue to result in declining average selling prices for our products and services. We anticipate that additional competitors will
enter our markets as a result of growth opportunities in wireless telecommunications, the trend toward global expansion by foreign and
domestic competitors, technological and public policy changes and relatively low barriers to entry in selected segments of the industry.
Many of our current and potential
competitors have advantages over us, including without limitation:
• existing
royalty-free cross-licenses to competing and emerging technologies;
• longer
operating histories and presence in key markets;
• access
to in-house semiconductor manufacturing facilities;
• greater
name recognition;
• access
to larger customer bases;
• greater
access to capital markets;
• extensive
libraries of media content and rights to broadcast high-demand sporting events;
• multiple
kitchens with in-house delivery operations; and
• greater
financial, sales and marketing, manufacturing, distribution, technical and other resources than we have.
As a result of these factors, these competitors
may be more successful than us. These competitors may have more established relationships and distribution channels. These competitors
also have established or may establish financial or strategic relationships among themselves or with our existing or potential customers,
resellers or other third parties. These relationships may affect customers’ decisions. Accordingly, new competitors or alliances
among competitors could emerge and rapidly acquire significant market share our detriment.
Risks Related to Our Intellectual Property
We will require intellectual property
protection and may be subject to the intellectual property claims of others.
We rely on intellectual property for operation
of our platform, including the operation of our mobile app, the renting of our vehicles, the tracking and maintenance of our vehicles,
the receipt of payment for rentals and the rights to broadcast media content. If a third party challenges the continued use of such intellectual
property or if we are unable to maintain licenses that we have for the use of such intellectual property, our competitive position could
suffer. Notwithstanding our efforts to protect our use of the intellectual property, our competitors may independently develop or license
similar or alternative technologies or products that are equal to or superior to us without infringing on any of our intellectual property
rights.
If we are unable to protect our intellectual
property rights or if our intellectual property rights are inadequate for our technology and products, our competitive position could
be adversely affected.
Our commercial success depends in large part
on our ability to obtain and maintain intellectual property protection in the United States and other countries with respect to proprietary
technology that we use and license. We rely on trade secrets, patent, copyright and trademark laws, and confidentiality and other agreements
with employees and third parties, all of which offer only limited protection. We will seek to protect our proprietary position by filing
and prosecuting patent applications for utility patents in the United States and abroad related to our platform and products that
are important to our business and, to the extent permitted by local law, also record our copyrights and trademarks and take such additional
reasonable steps as are available to otherwise protect our trade secrets and other intellectual property.
Our business relies on our proprietary technology
platform, but we have no patents or limited patent applications to protect the intellectual property underlying this platform .
The steps we have taken to protect our proprietary rights and the steps that licensors take to protect intellectual property that we license
may not be adequate to preclude misappropriation of our proprietary information or infringement of our intellectual property rights, both
inside and outside the United States. If we or such licensors are unable to obtain and maintain patent protection for technology
and products that we use, or if the scope of the patent protection obtained is not sufficient, competitors could develop and commercialize
platforms and products similar or superior to us, and our ability to successfully commercialize our platforms and products may be adversely
affected. We are also possible that we will fail to identify patentable aspects of inventions made in the course of our development and
commercialization activities until it is too late to obtain patent protection on them.
Because the issuance of a patent is not conclusive
as to inventorship, scope, validity, or enforceability, issued patents may be challenged in the courts or patent offices in the United States
and abroad. Such challenges may result in the loss of patent protection, the narrowing of claims in such patents or the invalidity or
unenforceability of such patents, which could limit the ability to stop others from using or commercializing similar or identical technology,
products, or platforms, or limit the duration of the patent protection for technology and products. Publications of discoveries in the
scientific literature often lag behind the actual discoveries, and patent applications in the United States and other jurisdictions
are typically not published until 18 months after filing. Therefore, if we file one or more patent applications to protect our technology,
we cannot be certain that we will be the first to make the technology claimed in the pending patent applications, or that we will be the
first to file for patent protection of such technology.
Protecting against the unauthorized use of patented
technology, trademarks and other intellectual property rights is expensive, difficult and may in some cases not be possible. In some cases,
we may also be difficult or impossible to detect third-party infringement or misappropriation of our intellectual property rights, even
in relation to issued patent claims or recorded copyrights or trademarks and proving any such infringement may be even more costly and
difficult.
Obtaining and maintaining patent protection
depends on compliance with various procedural, document submission, fee payment and other requirements imposed by governmental patent
agencies, and patent protection could be reduced or eliminated for non-compliance with these requirements.
The United States Patent and Trademark
Office, or U.S. PTO, and various foreign national or international patent agencies require compliance with a number of procedural, documentary,
fee payment and other similar provisions during the patent application process. Periodic maintenance fees on any issued patent are due
to be paid to the U.S. PTO and various foreign national or international patent agencies in several stages over the lifetime of the patent.
While an inadvertent lapse can, in many cases, be cured by payment of a late fee or by other means in accordance with the applicable rules,
there are situations in which noncompliance may result in abandonment or lapse of the patent or patent application, resulting in partial
or complete loss of patent rights in the relevant jurisdiction. Non-compliance events that could result in abandonment or lapse of patent
rights include, but are not limited to, failure to timely file national and regional stage patent applications based on our international
patent application, failure to respond to official actions within prescribed time limits, non-payment of fees and failure to properly
legalize and submit formal documents. If we apply for patents but fail to maintain the patent applications or any issued patents covering
our products, our competitors might be able to enter the market, which would have a material adverse effect on our business.
We may become subject to claims by third
parties asserting that we or our employees have infringed or misappropriated their intellectual property or claiming ownership of what
we regard as our own intellectual property.
Our commercial success depends upon our ability
to develop, manufacture, market and sell our products, and to use our related proprietary technologies without violating the intellectual
property rights of others. We may become party to, or threatened with, future adversarial proceedings or litigation regarding intellectual
property rights with respect to our products, including interference or derivation proceedings before the U.S. PTO. Third parties may
assert infringement claims against us or third parties from whom we license intellectual property based on existing patents or patents
that may be granted in the future. If we are found to infringe a third party’s intellectual property rights, we could be required
to obtain a license from such third party to continue commercializing our products. However, we may not be able to obtain any required
license on commercially reasonable terms or at all. Under certain circumstances, we could be forced, including by court order, to cease
commercializing the applicable product candidate. In addition, in any such proceeding or litigation, we could be found liable for monetary
damages. A finding of infringement could prevent us from commercializing our platform and products or force us to cease some of our business
operations, which could materially harm our business. Any claims by third parties that we or parties from whom we license intellectual
property have misappropriated their trade secrets could have a similar negative impact on our business.
We may become involved in lawsuits to
protect or enforce our intellectual property, which could be expensive, time consuming and unsuccessful, and have a material adverse effect
on the success of our business.
Competitors may infringe upon patents we license
or may acquire or misappropriate or otherwise violate our intellectual property rights, including our trade secrets, even if done inadvertently.
To counter infringement or unauthorized use or disclosure, litigation may be necessary in the future to enforce or defend our intellectual
property rights, to protect our trade secrets or to determine the validity and scope of our own intellectual property rights or the proprietary
rights of others. Also, third parties may initiate legal proceedings against us to challenge the validity or scope of intellectual property
rights we own or license. These proceedings can be expensive and time consuming. Many of our current and potential competitors have the
ability to dedicate substantially greater resources to defend their intellectual property rights than we can. Accordingly, despite our
efforts, we may not be able to prevent third parties from infringing upon or misappropriating our intellectual property. Litigation could
result in substantial costs and diversion of management resources, which could harm our business and financial results. In addition, in
an infringement proceeding, a court may decide that a patent owned or licensed by us is invalid or unenforceable or may refuse to stop
the other party from using the technology at issue on the grounds that the patents do not cover the technology in question. An adverse
result in any litigation proceeding could put one or more patents at risk of being invalidated, held unenforceable or interpreted narrowly.
Furthermore, because of the substantial amount of discovery required in connection with intellectual property litigation, there is a risk
that some of our confidential information could be compromised by disclosure during this type of litigation. There could also be public
announcements of the results of hearings, motions or other interim proceedings or developments. If securities analysts or investors perceive
these results to be negative, we could have a material adverse effect on the value our securities.
If we are not able to adequately prevent
disclosure of trade secrets and other proprietary information, the value of our technology could be significantly diminished.
We rely on trade secrets to protect our proprietary
technologies to the fullest extent possible. However, trade secrets are difficult to protect. We rely in part on confidentiality agreements
with current and former employees, consultants, manufacturers, vendors, and other advisors to protect our trade secrets and other proprietary
information. These agreements may not effectively prevent disclosure of confidential information and may not provide an adequate remedy
in the event of unauthorized disclosure of confidential information. In addition, we cannot guarantee that we have executed these agreements
with each party that may have or has had access to our trade secrets. Any party with whom we executed such an agreement may breach that
agreement and disclose our proprietary information, including trade secrets, and we may not be able to obtain adequate or timely remedies
for such breaches.
Enforcing a claim that a party illegally disclosed
or misappropriated a trade secret is difficult, expensive, and time-consuming, and the outcome is unpredictable. In addition, some courts
inside and outside the United States are less willing or completely unwilling to protect trade secrets. If any of our trade secrets
were to be lawfully obtained or independently developed by a competitor, we would have no right to prevent them, or those to whom they
disclose such trade secrets, from using that technology or information to compete with us. If any of our trade secrets were to be disclosed
to or independently developed by a competitor or other third-party, our competitive position would be harmed.
We may not be able to protect our intellectual
property rights throughout the world.
Filing, prosecuting, and defending patents on
all of our products throughout the world would be prohibitively expensive. Competitors may use our technologies in jurisdictions where
we have not obtained patent protection to develop their own products and, further, may be able to export otherwise infringing products
to territories where we have patent protection but where enforcement is not as strong as that in the United States. These products
may compete with our products in jurisdictions where we do not have any issued patents and our patent claims or other intellectual property
rights may not be effective or sufficient to prevent them from so competing.
Many companies have encountered significant
problems in protecting and defending intellectual property rights in certain foreign jurisdictions. The legal systems of certain countries,
particularly certain developing countries, do not favor the enforcement of patents or other intellectual property protection, particularly
those relating to manufacturing, which could make it difficult for us to stop the infringement of any patents we obtain or the marketing
of competing products in violation of our proprietary rights generally. As a result, proceedings to enforce patent rights in certain foreign
jurisdictions could result in substantial cost and divert our efforts and attention from other aspects of our business and could be unsuccessful.
Various websites and apps are dedicated to illegally
making copyrighted media content available to view free of charge on both a live and on-demand basis. Many of these websites and apps
are located in jurisdictions where getting authorities to intervene and protect the owner or licensee of such illegally broadcast media
content is a long process, if the process occurs at all. If the media content that we license is widely available free of charge, potential
subscribers to Helbiz Live may instead choose to watch this content for free instead of paying us.
Intellectual property rights do not necessarily
address all potential threats to our competitive advantage.
The degree of future protection afforded by
our intellectual property rights is uncertain because intellectual property rights have limitations, and may not adequately protect our
business, or permit us to maintain a competitive advantage. The following examples are illustrative:
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others may independently develop similar or alternative technologies or duplicate any of our technologies without infringing our intellectual property rights; |
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Our competitors might conduct research and development activities in the United States and other countries that provide a safe harbor from patent infringement claims for certain research and development activities, as well as in countries where we do not have patent rights and then use the information learned from such activities to develop competitive products for sale in our major commercial markets; |
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We may not develop additional proprietary technologies that are patentable; and |
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the patents of others may have an adverse effect on our business. |
Risks Related to Government Regulation
Our business is subject to a wide range
of laws and regulations, many of which are evolving, and failure to comply with such laws and regulations could adversely affect our business,
financial condition, and results of operations.
We are subject to a wide variety of laws in
Europe, the United States, and other jurisdictions. Laws, regulations, and standards governing issues such as ridesharing, product
liability, personal injury, text messaging, subscription services, intellectual property, consumer protection, taxation, privacy, data
security, competition, terms of service, mobile application accessibility, and vehicle sharing are often complex and subject to varying
interpretations, in many cases due to their lack of specificity. As a result, their application in practice may change or develop over
time through judicial decisions or as new guidance or interpretations are provided by regulatory and governing bodies, such as federal,
state, and local administrative agencies.
The ridesharing industry and our business model
is relatively nascent and rapidly evolving. New laws and regulations and changes to existing laws and regulations continue to be adopted,
implemented, and interpreted in response to the industry and related technologies. As we expand our business into new markets or introduces
new offerings into existing markets, regulatory bodies or courts may claim that we or users on our platform are subject to additional
requirements, or that we are prohibited from conducting business in certain jurisdictions, or that users on our platform are prohibited
from using the platform, either generally or with respect to certain offerings.
Certain jurisdictions and governmental entities
require us to obtain permits, pay fees or penalties or comply with certain other requirements to provide vehicle sharing offerings. These
jurisdictions and governmental entities may reject our applications for permits or deny renewals, delay our ability to operate, increase
their fees or charge new types of fees, any of which could adversely affect our business, financial condition, and results of operations.
Additionally, many of the permits that we have received are for set periods of time and need to be renewed every one to two years. If
governmental authorities were to revoke any permit that we had previously been granted or deny the renewal of any of our permits, our
rider base and the associated revenues would decrease.
Regulatory bodies may enact new laws or promulgate
new regulations that are adverse to our business, or they may view matters or interpret laws and regulations differently than they have
in the past or in a manner adverse to our business. Such regulatory scrutiny or action may create different or conflicting obligations
on us from one jurisdiction to another.
The industry is relatively nascent and is rapidly
evolving and increasingly regulated. We could be subject to intense and even conflicting regulatory pressure from national, regional,
and municipal regulatory authorities. Adverse changes in laws or regulations at all levels of government or bans on or material limitations
to our offerings could adversely affect our business, financial condition, and results of operations.
Our success, or perceived success, and increased
visibility may also drive some businesses that perceive our business model negatively to raise their concerns to local policymakers and
regulators. These businesses and their trade association groups, or other organizations may take actions and employ significant resources
to shape the legal and regulatory regimes in jurisdictions where we may have, or seek to have, a market presence in an effort to change
such legal and regulatory regimes in ways intended to adversely affect or impede our business and the ability of riders to utilize our
platform.
Any of the foregoing risks could harm our business,
financial condition, and results of operations.
Risks Related to Customer Privacy, Cybersecurity
and Data
Any actual or perceived security or privacy
breach could interrupt our operations and adversely affect our reputation, brand, business, financial condition, and results of operations.
Our business involves the collection, storage,
processing and transmission of users’ personal data and other sensitive data. An increasing number of organizations, including large
online and off-line merchants and businesses, other Internet companies, financial institutions, and government institutions, have disclosed
breaches of their information security systems and other information security incidents, some of which have involved sophisticated and
highly targeted attacks. Because techniques used to obtain unauthorized access to or to sabotage information systems change frequently
and may not be known until launched, we may be unable to anticipate or prevent these attacks. Unauthorized parties may in the future gain
access to our systems or facilities through various means, including gaining unauthorized access into our systems or facilities or those
of our service providers, partners or users on our platform, or attempting to fraudulently induce our employees, service providers, partners,
users or others into disclosing rider names, passwords, payment card information or other sensitive information, which may in turn be
used to access our information technology systems, or attempting to fraudulently induce employees, partners or others into manipulating
payment information, resulting in the fraudulent transfer of funds to criminal actors. In addition, users on our platform could have vulnerabilities
on their own mobile devices that are entirely unrelated to our systems and platform but could mistakenly attribute their own vulnerabilities
to us. Further, breaches experienced by other companies may also be leveraged against us. For example, credential stuffing attacks are
becoming increasingly common and sophisticated actors can mask their attacks, making them increasingly difficult to identify and prevent.
Certain efforts may be state-sponsored or supported by significant financial and technological resources, making them even more difficult
to detect.
Although we use systems and processes that are
designed to protect users’ data, prevent data loss and prevent other security breaches, these security measures cannot guarantee
security. Our information technology and infrastructure may be vulnerable to cyberattacks or security breaches, and third parties may
be able to access our users’ personal information and limited payment card data that are accessible through those systems. Employee
error, malfeasance or other errors in the storage, use or transmission of personal information could result in an actual or perceived
privacy or security breach or other security incident. Although we have policies restricting the access to the personal information we
store, we may be subject to accusations in the future of employees violating these policies.
Any actual or perceived breach of privacy or
security could interrupt our operations, result in our platform being unavailable, result in loss or improper disclosure of data, result
in fraudulent transfer of funds, harm our reputation and brand, damage our relationships with third-party partners, result in significant
legal, regulatory and financial exposure and lead to loss rider confidence in, or decreased use of, our platform, any of which could adversely
affect our business, financial condition and results of operations. Any breach of privacy or security impacting any entities with which
our shares or discloses data (including, for example, third-party technology providers) could have similar effects. Further, any cyberattacks,
or security and privacy breaches directed at our competitors could reduce confidence in the ridesharing industry as a whole and, as a
result, reduce confidence in us.
Additionally, defending against claims or litigation
based on any security breach or incident, regardless of their merit, could be costly and divert management’s attention. Our insurance
coverage might not be adequate for data handling or data security liabilities actually incurred, that insurance will continue to be available
to us on commercially reasonable terms, or at all, or that any insurer will not deny coverage as to any future claim. The successful assertion
of one or more large claims against us that exceed available insurance coverage, or the occurrence of changes in our insurance policies,
including premium increases or the imposition of large deductible or co-insurance requirements, could have an adverse effect on our reputation,
brand, business, financial condition, and results of operations.
Changes in laws or regulations relating
to privacy, data protection or the protection or transfer of personal data, or any actual or perceived failure by us to comply with such
laws and regulations or any other obligations relating to privacy, data protection or the protection or transfer of personal data, could
adversely affect our business.
We receive, transmits and stores personally
identifiable information and other data relating to the users on our platform. Numerous local, municipal, state, federal and international
laws and regulations address privacy, data protection and the collection, storing, sharing, use, disclosure, and protection of certain
types of data. These laws, rules and regulations evolve frequently, and their scope may continually change, through new legislation, amendments
to existing legislation and changes in enforcement, and may be inconsistent from one jurisdiction to another. Changes in laws or regulations
relating to privacy, data protection and information security, particularly any new or modified laws or regulations that require enhanced
protection of certain types of data or new obligations with regard to data retention, transfer or disclosure, could greatly increase the
cost of providing our offerings, require significant changes to our operations or even prevent us from providing certain offerings in
jurisdictions in which we currently operate and in which we may operate in the future.
Further, as we continue to expand our geographic
reach, our platform offerings and user base, we may become subject to additional privacy-related laws and regulations. Additionally, we
have incurred, and may continue to incur, significant expenses in an effort to comply with privacy, data protection and information security
standards and protocols imposed by law, regulation, industry standards or contractual obligations. In particular, with laws and regulations
imposing new and relatively burdensome obligations, and with substantial uncertainty over the interpretation and application of these
and other laws and regulations, we may face challenges in addressing their requirements and making necessary changes to our policies and
practices and may incur significant costs and expenses in an effort to do so.
Despite our efforts to comply with applicable
laws, regulations and other obligations relating to privacy, data protection and information security, it is possible that our practices,
offerings or platform could be inconsistent with, or fail or be alleged to fail to meet all requirements of, such laws, regulations or
obligations. The failure, or the failure by third-party providers or partners, to comply with applicable laws or regulations or any other
obligations relating to privacy, data protection or information security, or any compromise of security that results in unauthorized access
to, or use or release of personally identifiable information or other rider data, or the perception that any of the foregoing types of
failure or compromise has occurred, could damage our reputation, discourage new and existing riders from using our platform or result
in fines or proceedings by governmental agencies and private claims and litigation, any of which could adversely affect our business,
financial condition and results of operations. Even if not subject to legal challenge, the perception of privacy concerns, whether or
not valid, may harm our reputation and brand and adversely affect our business, financial condition and results of operations.
Systems failures and resulting interruptions
in the availability of our website, applications, platform, or offerings could adversely affect our business, financial condition and
results of operations.
Our systems, or those of third parties upon
which we rely, may experience service interruptions or degradation because of hardware and software defects or malfunctions, distributed
denial-of-service and other cyberattacks, human error, earthquakes, hurricanes, floods, fires, natural disasters, power losses, disruptions
in telecommunications services, fraud, military or political conflicts, terrorist attacks, computer viruses, ransomware, malware, or other
events. Our systems also may be subject to break-ins, sabotage, theft, and intentional acts of vandalism, including by our employees.
Some of our systems are not fully redundant and our disaster recovery planning may not be sufficient for all eventualities. Our business
interruption insurance may not be sufficient to cover all of our losses that may result from interruptions in service as a result of systems
failures and similar events.
We will likely experience system failures and
other events or conditions from time to time that interrupt the availability or reduce or affect the speed or functionality of our offerings.
These events have resulted in, and similar future events could result in, losses of revenue. A prolonged interruption in the availability
or reduction in the availability, speed or other functionality of our offerings could adversely affect our business and reputation and
could result in the loss of users. Moreover, to the extent that any system failure or similar event results in harm or losses to the users
using our platform, we may make voluntary payments to compensate for such harm or the affected users could seek monetary recourse or contractual
remedies from us for their losses and such claims, even if unsuccessful, would likely be time-consuming and costly for us to address.
Our business could be adversely impacted
by changes in the Internet and mobile device accessibility of users and unfavorable changes in or our failure to comply with existing
or future laws governing the Internet and mobile devices.
Our business depends on users’ access
to our platform via a mobile device and the Internet. We may operate in jurisdictions that provide limited Internet connectivity, particularly
as we expand internationally. Internet access and access to a mobile device are frequently provided by companies with significant market
power that could take actions that degrade, disrupt, or increase the cost of users’ ability to access our platform. In addition,
the Internet infrastructure that we and users of our platform rely on in any particular geographic area may be unable to support the demands
placed upon it. Any such failure in Internet or mobile device accessibility, even for a short period of time, could adversely affect our
results of operations.
Moreover, we are subject to a number of laws
and regulations specifically governing the Internet and mobile devices that are constantly evolving. Existing and future laws and regulations,
or changes thereto, may impede the growth and availability of the Internet and online offerings, require us to change our business practices
or raise compliance costs or other costs of doing business. These laws and regulations, which continue to evolve, cover taxation, privacy
and data protection, pricing, copyrights, distribution, mobile and other communications, advertising practices, consumer protections,
the provision of online payment services, unencumbered Internet access to our offerings and the characteristics and quality of online
offerings, among other things. Any failure, or perceived failure, by us to comply with any of these laws or regulations could result in
damage to our reputation and brand and loss in business and result in proceedings or actions against us by governmental entities or others,
which could adversely impact our results of operations.
We rely on mobile operating systems and
application marketplaces to make our apps available to the riders, subscribers, and users on our platform, and if we do not effectively
operate with or receive favorable placements within such application marketplaces and maintain high rider reviews, our usage or brand
recognition could decline and our business, financial results and results of operations could be adversely affected.
We depend in part on mobile operating systems,
such as Android and iOS, and their respective application marketplaces to make our apps available to riders, subscribers, and users on
our platform. Any changes in such systems and application marketplaces that degrade the functionality of these apps or give preferential
treatment to competitors’ apps could adversely affect our platform’s usage on mobile devices. If such mobile operating systems
or application marketplaces limit or prohibit us from making our apps available, make changes that degrade the functionality of our apps,
increase the cost of using our apps, impose terms of use unsatisfactory to us or modify their search or ratings algorithms in ways that
are detrimental to us, or if our competitors’ placement in such mobile operating systems’ application marketplace is more
prominent than the placement of our apps, overall growth in our riders, subscribers and user base could slow. For example, for several
days in April 2020, Google Play removed our mobile app from their store out an abundance of caution for an alleged violation of Google
Play’s policies regarding COVID-19. During this time, our mobile app continued to function, but it was not available for download
on phones operating on the Android system. Although we appealed this problem and resolved it without needing to change our app or business
plan or issue any clarifying statements, any future problem of a similar nature or otherwise related to the foregoing risks could adversely
affect our business, financial condition, and results of operations.
As new mobile devices and mobile platforms are
released, there is no guarantee that certain mobile devices will continue to support our platform or effectively roll out updates to our
app. Additionally, to deliver a high-quality app, we need to ensure that our offerings are designed to work effectively with a range of
mobile technologies, systems, networks, and standards. We may not be successful in developing or maintaining relationships with key participants
in the mobile industry that enhance riders’, subscribers’ and users’ experiences. If users of our platform encounter
any difficulty accessing or using our apps on their mobile devices or if we are unable to adapt to changes in popular mobile operating
systems, our business, financial condition, and results of operations could be adversely affected.
Defects, errors or vulnerabilities in
our applications, backend systems or other technology systems and those of third-party technology providers could harm our reputation
and brand and adversely impact our business, financial condition, and results of operations.
The software underlying our platform is highly
complex and may contain undetected errors or vulnerabilities, some of which may only be discovered after the code has been released. The
third-party software that we incorporate into our platform may also be subject to errors or vulnerability. Any errors or vulnerabilities
discovered in our code or from third-party software after release could result in negative publicity, a loss of users or loss of revenue
and access or other performance issues. Such vulnerabilities could also be exploited by malicious actors and result in exposure of data
of users on our platform, or otherwise result in a data breach as defined under various laws and regulations. We may need to expend significant
financial and development resources to analyze, correct, eliminate or work around errors or defects or to address and eliminate vulnerabilities.
Any failure to timely and effectively resolve any such errors, defects or vulnerabilities could adversely affect our business, financial
condition and results of operations as well as negatively impact our reputation or brand.
We may be subject to theft, loss, or
misuse of personal data about our employees, customers, or other third parties, which could increase our expenses, damage our reputation,
or result in legal or regulatory proceedings.
Our business relies on the use of customer accounts
linked to bank accounts or credit cards as well as tracking certain movements of our customers. The theft, loss, or misuse of personal
data collected, used, stored, or transferred by us to run our business could result in significantly increased business and security costs
or costs related to defending legal claims. Global privacy legislation, enforcement, and policy activity in this area are rapidly evolving
and expanding, creating a complex regulatory compliance environment. Costs to comply with and implement these privacy-related and data
protection measures could be significant. In addition, even our inadvertent failure to comply with federal, state, or international privacy-related
or data protection laws and regulations could result in proceedings against us by governmental entities or others.
General Risks
A pandemic, epidemic, or outbreak of
an infectious disease in the United States or worldwide, including the outbreak of the novel strain of coronavirus disease, COVID-19,
could adversely affect our business.
If a pandemic, epidemic, or outbreak of an infectious
disease occurs in the United States or worldwide or is extended through new variants, our business may be adversely affected. The
severity, magnitude and duration of the current COVID-19 pandemic is uncertain and rapidly changing. As of the date of this prospectus,
the extent to which the COVID-19 pandemic may impact our business, results of operations and financial condition remains uncertain. Furthermore,
because of our business model, the full impact of the COVID-19 pandemic may not be fully reflected in our results of operations and overall
financial condition until future periods.
Adverse market conditions resulting from the
spread of COVID-19 materially adversely affected our business and could continue to materially adversely affect our business and the value
of our common stock. For example,
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for fear of spreading the virus further, several cities where we operate suspended micro-mobility services (including Miami which suspended the e-scooter services that we offered from March 2020 to October 2020); |
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We suspended our services in some cities (like our e-bike services in Washington, D.C. which have yet to resume) and had to delay the projected start of services in new markets; and |
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We believe that, among other factors, the decreased demand for micro-mobility services during the COVID-19 pandemic is responsible for mobility revenue only increasing from $4.2 million for the year ended December 31, 2020 to $9.9 million for the year ended December 31, 2021 despite a corresponding increase in cost of revenues - related to mobility - during those periods, from $7.9 million to $22.8 million as a result of us increasing the cities in which we provide services and the total number of vehicles in operation. |
Numerous state and local jurisdictions, including
all markets where we operate, have imposed, and others in the future may impose, “shelter-in-place” orders, quarantines, executive
orders and similar government orders and restrictions for their residents to control the spread of COVID-19. Such orders or restrictions
have resulted in largely remote operations at our headquarters, work stoppages among some vendors and suppliers, slowdowns and delays,
travel restrictions and cancellation of events, among other effects, thereby significantly and negatively impacting our operations. Other
disruptions or potential disruptions include restrictions on the ability of our personnel to travel; inability of our suppliers to manufacture
goods and to deliver these to us on a timely basis, or at all; inventory shortages or obsolescence; delays in actions of regulatory bodies;
diversion of or limitations on employee resources that would otherwise be focused on the operations of our business, including because
of sickness of employees or their families or the desire of employees to avoid contact with groups of people; business adjustments or
disruptions of certain third parties; and additional government requirements or other incremental mitigation efforts. The extent to which
the COVID-19 pandemic impacts our business will depend on future developments, which are highly uncertain and cannot be predicted, including
new information which may emerge concerning the severity and spread of COVID-19 and the actions to contain COVID-19 or treat its impact,
among others.
It is not currently possible to reliably project
the direct impact of COVID-19 on our operating revenues and expenses. Key factors include the duration and extent of the outbreak in our
service areas as well as societal and governmental responses. Further, as a result of the COVID-19 pandemic, we believe that we experienced
slowed growth and a decline in new customer demand as operations were suspended or curtailed in some cities, the launch of services into
new cities was delayed and commuters and tourists, key targets for our consumers, made less journey, and such slowed growth may continue
or worsen. We believe that the continued severity of the COVID-19 pandemic has caused our ridership not to have grown as quickly as anticipated.
If the COVID-19 pandemic worsens, especially in regions where we have offices or operations, our business activities originating from
affected areas could be adversely affected. Disruptive activities could include business closures in impacted areas, further restrictions
on our employees’ and service providers’ ability to travel, impacts to productivity if our employees or their family members
experience health issues, and potential delays in hiring and onboarding of new employees. We may take further actions that alter our business
operations as may be required by local, state, or federal authorities or that we determine are in the best interests of our employees.
Such measures could negatively affect our sales and marketing efforts, sales cycles, employee productivity, or customer retention, any
of which could harm our financial condition and business operations.
The COVID-19 pandemic could also cause our third-party
data center hosting facilities and cloud computing platform providers, which are critical to our infrastructure, to shut down their business,
experience security incidents that impact our business, delay, or disrupt performance or delivery of services, or experience interference
with the supply chain of hardware required by their systems and services, any of which could materially adversely affect our business.
Further, the COVID-19 pandemic has resulted in our employees and those of many of our vendors working from home and conducting work via
the internet, and if the network and infrastructure of internet providers becomes overburdened by increased usage or is otherwise unreliable
or unavailable, our employees’, and our customers’ and vendors’ employees’, access to the internet to conduct
business could be negatively impacted. Limitations on access or disruptions to services or goods provided by or to some of our suppliers
and vendors upon which our platform and business operations relies, could interrupt our ability to provide our platform, decrease the
productivity of our workforce, and significantly harm our business operations, financial condition, and results of operations.
Our platform and the other systems or networks
used in our business may experience an increase in attempted cyber-attacks, targeted intrusion, ransomware, and phishing campaigns seeking
to take advantage of shifts to employees working remotely using their household or personal internet networks and to leverage fears promulgated
by the COVID-19 pandemic. The success of any of these unauthorized attempts could substantially impact our platform, the proprietary and
other confidential data contained therein or otherwise stored or processed in our operations, and ultimately our business. Any actual
or perceived security incident also may cause us to incur increased expenses to improve our security controls and to remediate security
vulnerabilities.
The extent and continued impact of the COVID-19
pandemic on our business will depend on certain developments, including: the duration and spread of the outbreak; government responses
to the pandemic; the impact on our customers and our sales cycles; the impact on customer, industry, or employee events; and the effect
on our partners and supply chains, all of which are uncertain and cannot be predicted. Because of our business model, the full impact
of the COVID-19 pandemic may not be fully reflected in our results of operations and overall financial condition until future periods.
To the extent the COVID-19 pandemic adversely affects our business and financial results, we may also have the effect of heightening many
of the other risks described in this “Risk Factors” section, including but not limited to those relating to cyber-attacks
and security vulnerabilities, interruptions or delays due to third-parties, or our ability to raise additional capital or generate sufficient
cash flows necessary to expand our operations.
Any global systemic political, economic,
and financial crisis (as well as the indirect effects flowing therefrom) could negatively affect our business, results of operations,
and financial condition.
In recent times, several major systemic economic
and financial crises negatively affected global business, banking, and financial sectors. Most recently, the COVID-19 pandemic has disrupted
global supply chains and reduced U.S. G.D.P. significantly and led to unprecedented claims of unemployment. Additionally, fear of higher
inflation has unsettled financial markets and, if such higher inflation materializes, global economic health could be jeopardized. These
types of crises, including the prolonged decrease in economic growth or insolvency of major countries, could cause turmoil in global markets
that often result in declines in electronic products sales from which we generate income through our products and services. For example,
there could be knock-on effects from these types of crises on our business, including significant decreases in ridership of our devices;
insolvency of key suppliers resulting in product delays; customer insolvencies; delays in, or the cancellation of, a portion or all of
the Series B season; and counterparty failures negatively impacting our treasury operations. Any future systemic political, economic,
or financial crisis could cause revenue for the ridesharing industry as a whole to decline dramatically, which could reduce our revenues.
Further, in times of market instability, sufficient external financing may not be available to us on a timely basis, on commercially reasonable
terms, or at all. If sufficient external financing is not available when needed to meet capital requirements, we may be forced to curtail
our expansion, modify plans, or delay the deployment of new or expanded services until we obtain such financing. Thus, any future global
economic crisis could materially and adversely affect our results of operations.
Our operational results could also be
materially and adversely affected by natural disasters (such as earthquakes), shortages or interruptions in the supply of utilities (such
as shortages in electricity caused by changes in governmental energy policy), in the locations in which we, or our customers or suppliers
operate or by industrial accidents, fires or explosions.
The frequency and severity of natural disasters
and severe weather has been increasing, in part due to climate change or systemic regional geological changes that manifest in damaging
earthquakes. We have operations in locations subject to natural disasters, such as flooding, earthquakes, tsunamis, and droughts as well
as interruptions or shortages in the supply of utilities, such as water and electricity, or access to land, air, or sea infrastructures,
that could disrupt operations. Thus, if one or more natural disasters, shortage or interruptions to the supply of utilities (such as shortages
in electricity caused by a nuclear-free energy policy) that results in a prolonged disruption to our operations or those of our customers
or suppliers, or if any of our vendor facilities were to be damaged or cease operations as a result of an explosion or fire, it could
reduce our ability to provide our services and may cause us to lose important customers, thereby having a potentially adverse and material
impact on our operational and financial performance.
Risks Related to Our Common Stock and Organizational
Structure
The price of our common stock likely
will be volatile like the stocks of other early-stage companies.
The stock markets in general and the markets
for early-stage stocks have experienced extreme volatility. The market for the common stock of smaller companies such as ours is characterized
by significant price volatility when compared to the shares of larger, more established companies that trade on a national securities
exchange and have large public floats, and we expect that our share price will be more volatile than the shares of such larger, more established
companies for the indefinite future.
In addition to the factors discussed in this
“Risk Factors” section, price declines in our common stock could also result from general market and economic conditions and
a variety of other factors, including:
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adverse actions taken by regulatory agencies with respect to our products; |
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announcements of technological innovations, patents or new products by our competitors; |
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regulatory developments in the United States and foreign countries; |
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any lawsuit involving us or our product candidates; |
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announcements concerning our competitors, or the industry in which we compete in general; |
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developments concerning any strategic alliances or acquisitions we may enter into; |
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actual or anticipated variations in our operating results; |
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changes in recommendations by securities analysts or lack of analyst coverage; |
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deviations in our operating results from the estimates of analysts; |
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our inability, or the perception by investors that we will be unable, to continue to meet all applicable requirements for continued listing of our common stock on the Nasdaq Capital Market, and the possible delisting of our common stock; |
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sales of our common stock by our executive officers, directors and principal stockholders or sales of substantial amounts of common stock; and |
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loss of any of our key management personnel. |
In the past, following periods of volatility
in the market price of a particular company’s securities, litigation has often been brought against that company. Any such lawsuit
could consume resources and management time and attention, which could adversely affect our business.
We have broad discretion in the use of
our existing cash, cash equivalents and may not use them effectively.
Our management will have broad discretion in
the application of our existing cash, cash equivalents. Because of the number and variability of factors that will determine our use of
our existing cash, cash equivalents and the net proceeds, their ultimate use may vary substantially from their currently intended use.
Our management might not apply our cash resources in ways that ultimately increase the value of your investment. The failure by our management
to apply these funds effectively could harm our business. Pending their use, we may invest our cash resources in short-term, investment-grade,
interest-bearing securities. These investments may not yield a favorable return to our stockholders.
We have never paid dividends on our common
stock, and we do not anticipate paying any cash dividends on our common stock in the foreseeable future.
We have never declared or paid cash dividends
on our common stock. We do not anticipate paying any cash dividends on our common stock in the foreseeable future. We currently intend
to retain all available funds and any future earnings to fund the development and growth of our business. As a result, capital appreciation,
if any, of our common stock will be our stockholders’ sole source of gain for the foreseeable future.
Sales of a substantial number of shares
of our common stock in the public market by our existing stockholders could cause our stock price to decline.
Sales of a substantial number of shares of our
common stock in the public market or the perception that these sales might occur, could depress the market price of our common stock and
could impair our ability to raise capital through the sale of additional equity securities. We are unable to predict the effect that sales
may have on the prevailing market price of our common stock.
We have a controlling stockholder whose
interests may differ from those of our public stockholders.
Approximately 60% of the voting power of our
Common Stock is controlled, directly or indirectly, by our founder, Salvatore Palella. Mr. Palella has significant influence over corporate
management and affairs, as well as matters requiring stockholder approval, and he is able to, subject to applicable law, participate in
the election of the members of the Board of Directors and actions to be taken by us, including amendments to the Amended and Restated
Certificate of Incorporation (assuming it is approved by the stockholders) and our Amended and Restated Bylaws and approval of significant
corporate transactions, including mergers and sales of substantially all of our assets. The directors so elected will have the authority,
subject to applicable rules and regulations, to issue additional stock, implement stock repurchase programs, declare dividends and make
other decisions. It is possible that the interests of this stockholder may in some circumstances conflict with the Company’s interests
and the interests of our other stockholders. This could influence his decisions, including with regard to whether and when to dispose
of assets and whether and when to incur new or refinance existing indebtedness. In addition, the determination of future tax reporting
positions, the structuring of future transactions and the handling of any future challenges by any taxing authorities to the Company’s
tax reporting positions may take into consideration this stockholder’s tax or other considerations, which may differ from the Company’s
considerations or those of our other stockholders.
We are a “controlled company”
following the Business Combination under The Nasdaq Stock Market listing standards, our stockholders may not have certain corporate governance
protections that are available to stockholders of companies that are not controlled companies.
So long as more than 50% of the voting power
for the election of directors is held by an individual, a group or another company, we will qualify as a “controlled company”
under The Nasdaq Stock Market listing requirements. Effective as of the completion of the Business Combination, Mr. Palella, through
holdings of the Class B Common Stock controls a majority of the voting power of our outstanding capital stock. As a result, we are
a “controlled company” under The Nasdaq Stock Market listing standards and are subject to the requirements that would otherwise
require us to have: (i) a majority of independent directors; (ii) a nominating committee comprised solely of independent directors;
(iii) compensation of our executive officers determined by a majority of the independent directors or a compensation committee comprised
solely of independent directors; and (iv) director nominees selected, or recommended for the Board’s selection, either by a
majority of the independent directors or a nominating committee comprised solely of independent directors. Although we do not intend for
the combined company to rely on the exemptions for controlled companies, we may eventually rely upon the controlled company exemption.
The dual class structure of our common
stock will have the effect of concentrating voting power with our Chief Executive Officer and Founder, which will limit an investor’s
ability to influence the outcome of important transactions, including a change in control.
Shares of our Class B Common Stock have
such number of votes per share equal to the lesser of ten (10) votes per share or such number of votes per share such that the total number
of shares of our Class B Common Stock issued to the Founder represent, in the aggregate, no more than 60% of all of the then outstanding
voting securities of the Company, while shares of our Class A Common Stock will have one vote per share. Upon the consummation of
the Business Combination, Mr. Palella, the founder of Helbiz, holds all of the issued and outstanding shares of our Class B
Common Stock. Accordingly, upon the consummation of the Business Combination, Mr. Palella holds approximately 60% of the voting power
of our capital stock and is able to control matters submitted to our stockholders for approval, including the election of directors, amendments
of our organizational documents and any merger, consolidation, sale of all or substantially all of our assets or other major corporate
transactions. Mr. Palella may have interests that differ from yours and may vote in a way with which you disagree and which may be
adverse to your interests. This concentrated control may have the effect of delaying, preventing or deterring a change in control of the
Company, could deprive our stockholders of an opportunity to receive a premium for their capital stock as part of a sale of the securities,
and might ultimately affect the market price of shares of our Class A Common Stock.
We cannot predict the impact that the dual class
structure may have on the stock price of our Class A Common Stock.
We cannot predict whether our dual class structure
will result in a lower or more volatile market price of our Class A Common Stock or in adverse publicity or other adverse consequences.
For example, certain index providers have announced restrictions on including companies with multiple-class share structures in certain
of their indexes. In July 2017, FTSE Russell and S&P Dow Jones announced that they would cease to allow most newly public companies
utilizing dual or multi-class capital structures to be included in their indices. Affected indices include the Russell 2000 and the
S&P 500, S&P MidCap 400 and S&P SmallCap 600, which together make up the S&P Composite 1500. Beginning in 2017, MSCI,
a leading stock index provider, opened public consultations on their treatment of no-vote and multi-class structures and temporarily barred
new multi-class listings from certain of our indices; however, in October 2018, MSCI announced its decision to include equity securities
“with unequal voting structures” in its indices and to launch a new index that specifically includes voting rights in its
eligibility criteria. Under the announced policies, our dual class capital structure would make us ineligible for inclusion in certain
indices, and as a result, mutual funds, exchange-traded funds, and other investment vehicles that attempt to passively track those indices
will not be investing in our stock. These policies are still fairly new, and it is as of yet unclear what effect, if any, they will have
on the valuations of publicly traded companies excluded from the indices, but it is possible that they may depress these valuations compared
to those of other similar companies that are included. Because of our dual class structure, we will likely be excluded from certain of
these indexes and we cannot assure you that other stock indexes will not take similar actions. Given the sustained flow of investment
funds into passive strategies that seek to track certain indexes, exclusion from stock indexes would likely preclude investment by many
of these funds and could make shares of our Class A Common Stock less attractive to other investors. As a result, the market price
of shares of our Class A Common Stock could be adversely affected.
If securities or industry analysts do not publish
research or reports about our business or publish negative reports about our business, our share price and trading volume could decline.
The trading market for our Class A Common Stock
will depend on the research and reports that securities or industry analysts publish about us or our business. Currently, we do not have
any analyst coverage and may not obtain analyst coverage in the future. In the event we obtain analyst coverage, we will not have any
control over such analysts. If one or more of the analysts who cover us downgrade our shares or change their opinion of our shares, our
share price would likely decline. If one or more of these analysts cease coverage of our company or fail to regularly publish reports
on us, we could lose visibility in the financial markets, which could cause our share price or trading volume to decline.