iQIYI will no longer show total numbers of
views for videos on its platform, reflecting company's commitment
to content quality and combating fraudulent 'view buying'
BEIJING, Sept. 4, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ
: IQ ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
announced the launch of a new system for evaluating the popularity
of videos on its platform, taking into account diverse measures of
viewer behavior including user interaction and sharing. As a result
of the industry leading move to underline the company's commitment
to the highest quality content, iQIYI will no longer display total
numbers of views for videos on its online platform.
iQIYI's decision allows the company to focus on providing higher
quality, more creative content and improve user experience, a
distinction the company hopes will be followed by others in the
industry. iQIYI's new system of evaluation allows the company to
objectively assess the popularity of its video content, utilizing
the company's technological advantages in areas such as AI and Big
Data.
The use of overall view count as the primary measure of online
content's success has caused myriad problems within China's online video market, a situation which
iQIYI's decision helps to solve. The desire to maximize viewer
numbers has led to both a willingness in some areas of the industry
to overlook work of truly high quality in favor of 'clickbait'
content, while also precipitating a sharp rise in fraudulent
behavior, including incidences of third parties being paid to
artificially inflate view count by 'buying views'.
"iQIYI's decision to use a more comprehensive measure of content
popularity and no longer display total numbers of views on our
platform represents a historic moment for China's online video industry," said
Wang Xiaohui, Chief Content Officer
of iQIYI. "The move symbolizes iQIYI's commitment to the creation
and promotion of truly original content which is only of the
highest quality. Our position as China's leading online entertainment platform
depends on our commitment to improving user experience, which is
achieved by finding even greater amounts of top quality
content."
Online video content on iQIYI's platform, much of which is
co-produced by iQIYI, has consistently attracted record breaking
amounts of total views as well as widespread attention on social
media and critical acclaim. The quality of iQIYI-produced shows
such as Idol Producer,
Hot-Blood Dance Crew,
The Rap of China, Story of Yanxi Palace and Legend of Yunxi has continued to draw
the attention of entertainment fans across China, attracted by iQIYI content's high
production values and creativity.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.