Gehua Little Fruit Set Top Box matches iQIYI's premium
on-demand content with Beijing
local cable TV provider
BEIJING, Sept. 28, 2018 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China today
announced the launch of the Gehua Little Fruit Set Top Box,
developed in partnership with Baidu, Inc. (NASDAQ: BIDU)
("Baidu"), the leading Chinese language Internet search
provider, and Beijing Gehua CATV Network Co., Ltd. (SSE:
600037) ("BGCTV"), a premier cable TV network in
China.
The Gehua Little Fruit Set Top Box is an AI-integrated
television box that provides viewers with an unprecedented
experience of watching video content, combining the entirety of
iQIYI's on-demand online video content with BGCTV's premium live
cable TV and playback service. The historic partnership marks the
first time that a traditional cable network in China has partnered with an internet company
and viewers will enjoy iQIYI and BGCTV's content on a device
enhanced with Baidu's sophisticated AI and speech recognition
technology.
"iQIYI is delighted to join forces with Baidu and BGCTV in the
production of the Gehua Little Fruit Set Top Box," said Duan
Youqiao, Senior Vice President at iQIYI. "We believe this new
product will appeal to the diverse needs of an increasingly
sophisticated consumer base, providing the most comprehensive live
cable TV service, the best on demand video and the most advanced
artificial intelligence."
"Baidu is proud to announce that the Gehua Little Fruit Set
Top Box is the first product to utilize our newly developed
AI-enabled 'DuerOS 3.0 For TV operating system," said Ge Xingfei,
Deputy General Manager of DuerOS Business Unit, SLG, Baidu. "This
system allows viewers to accomplish any number of tasks with the
ease of simply speaking to the device. The combination of the best
video content from both iQIYI and BGCTV means the Gehua Little
Fruit Set Top Box solves the problem within the traditional
separation between live and on demand TV, providing the ultimate
level of choice for at home viewing, with maximum convenience."
"The addition of iQIYI's vast catalogue of premium on-demand
content and Baidu's incomparable advantages in artificial
intelligence to BGCTV's service gives viewers across Beijing the opportunity to enjoy TV in way
that were previously unimaginable," said Lu Dongtao, General
Manager of BGCTV. "The Gehua Little Fruit Set Top Box ticks all the
boxes: able to support the fusion of cable and internet TV;
small screen and big screen viewing; remote and voice control; live
and on-demand entertainment."
The AI-enabled capabilities of the Gehua Little Fruit Set Top
Box takes convenience in home viewing to a new level. Thanks to the
device's voice recognition function, users can perform tasks such
as searching for shows and changing the channel with simple voice
commands. They can even say the name of a specific actor or hum a
show's theme tune to be delivered the corresponding content
immediately. Ease of use is further enhanced by the device's
casting function, interaction and control between small and large
screen seamlessly with built-in compatibility to apps such as Baidu
Cloud and QQ Music, as well as the ability for the user to select
pictures from their phone to be displayed on the larger screen.
Another outstanding feature of the Gehua Little Fruit Set Top
Box is its child safe mode - which uses speech recognition
technology to determine the age of the user based on the sound of
their voice. If the viewer is a child, only content suitable for
children will be displayed, with for example horror movies being
replaced by programming such as English education, songs and
educational cartoons.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search
provider. Baidu aims to make a complicated world simpler for users
and enterprises through technology. Baidu's ADSs trade on the
NASDAQ Global Select Market under the symbol "BIDU." Currently, ten
ADSs represent one Class A ordinary share.
About Beijing Gehua Cable TV Network
Beijing Gehua Cable TV Network (BGCTV) was established
in September 1999 at the approval of the People's
Government of Beijing City. It is the only operator who
can build, develop, operate, manage and maintain a cable TV network
in Beijing. A New Technology Enterprise endorsed by the
Beijing Municipal Science & Technology Commission, it operates
broadcasting and transmission of TV programs and provides
broadcasting TV network information services.
Today, with its network covering 18 regions and
counties in the city and serving over five million households,
BGCTV is a super-size cable TV network operator.
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SOURCE iQIYI, Inc.