BEIJING, May 6, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, was ranked 28th place with a
brand value of US$5.6 billion on the
BrandZ™ Top 100 Most Valuable Chinese Brands 2019 (the "Top 100"),
marking the company's entry into the Top 100 for the third
consecutive year. This achievement represents a 19th
place increase from the company's ranking in 2018 and a 158% year
on year increase in brand value, earning iQIYI the BrandZ™ Fastest
Growing Chinese Brand Award 2019. Other companies featured in the
Top 100 include leading Chinese brands such as Alibaba,
Tencent, Baidu and Xiaomi.
Created by WPP and Kantar, BrandZ™ is the world's largest and
most definitive brand building platform with a series of brand
valuation rankings that allow business owners to understand the
financial contribution their brand makes to their business.
Since making its debut in the Top 100 in 2017, iQIYI has managed
to quadruple its brand value through executing its comprehensive
platform strategy. This growth can be attributed to iQIYI's strong
focus on the development and application of AI technology into its
entertainment ecosystem to redefine content production and industry
practices. This allows the company to adapt to the ever-higher
consumer expectations of quality and provide better service
solutions to partners and sponsors in a continuous and sustainable
manner.
"It is our honor to be featured in the prestigious BrandZ™ Top
100 Chinese Brands Ranking and be named Fastest Growing Chinese
Brand of 2019," said iQIYI Founder and CEO Dr. Gong Yu. "To be
featured in the ranking for the third consecutive year is a
testament to the success of our technology-driven platform
strategy. Going forward, we will continue to embrace innovation as
the driving force behind our growth in brand value."
As China's leading online
entertainment platform, innovation is at the core of iQIYI and is
embedded in all aspects of the company's business. For example, by
exploring subcultures such as rap, dance and original music
production, iQIYI produced a string of successful variety shows
including The Rap of China, Hot
Blood Dance Crew and CZR, which helped establish the
company as a leading influencer of Chinese youth culture.
Known for breaking free from the industry's standard practices,
iQIYI has brought innovation to different aspects of China's entertainment industry. For example,
the company produced the first professional content in portrait
mode for mobile devices, releasing China's first ever vertical video drama series
Ugh! Life. In addition, the company was the first Chinese
video platform to introduce a new system for ranking video
popularity that is based beyond view count figures.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company") is an innovative market-leading online
entertainment service in China.
Its corporate DNA combines creative talent with technology,
fostering an environment for continuous innovation and the
production of blockbuster content. iQIYI's platform features highly
popular original content, as well as a comprehensive library of
other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.