BEIJING, Sept. 11, 2019 /PRNewswire/ -- On September 6, iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or
the "Company"), a market-leading online entertainment service in
China, and the Academy of
Broadcasting Planning ("ABP") of the National Radio and Television
Administration ("NRTA") jointly held the kick-off meeting for the
development of the industry standard "Specifications of Internet
Interactive Video Data Format" (the "Specifications").
Representatives and experts from the NRTA,
China Electronics Standardization Institute, China Media Group,
Tencent Video, Youku, Mango TV,
Tsinghua University, and Beihang University among other entities
attended the meeting. The Specifications is scheduled
to be officially released by the end of 2019.
The interactive video is a new video format that comprises
interactive components such as branching plots, role switching and
exploration of visual information. The interactive video industry,
however, is still in its early stage and has not yet developed a
systematic process and standard for its production. Notably, the
customizable features of the interactive video require extremely
high real-time performance and the arrival of 5G technology has
made possible the delivery of tailor-made content without affecting
users' viewing experience. More than 50,000 5G base stations are
expected to be built in 50 cities in China by 2019.
ABP and iQIYI, in cooperation with other industry players, have
formed a taskforce to undertake the development of the
Specifications. By defining and standardizing interactive
video-related terminologies, functions, production processes and
data formats, the Specifications will help content creators
produce high-quality interactive entertainment content more
conveniently and efficiently, accelerating the process of
interactive videos from experimental to industrialized.
"With the Specifications, content creators, production
software and video platforms will be able to create and navigate
interactive videos under a standardized ecosystem," said Liu
Wenfeng, iQIYI's Chief Technology Officer and President of
Infrastructure and Intelligent Content Distribution Business Group
(IIG). "The creation of a Specification is essential to the
sustainable development of the interactive video industry."
As a pioneer of the interactive video industry and a key member
of the Specifications' taskforce, iQIYI has contributed to
the growth of the domestic interactive video industry by developing
industry-wide standards, tools and content templates for
interactive video productions. In May
2019, iQIYI launched the world's first Interactive Video Guideline and
Interactive Video Platform. iQIYI then released China's first interactive film and television
work His Smile in June 2019.
At present, iQIYI has applied interactive video technologies to
film and television works, variety shows as well as commercials.
Going forward, iQIYI will continue leading the interactive video
industry by further updating and developing industry-wide
standards.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.