BEIJING, Oct. 25, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment
service in China, jointly
with Galaxy Internet TV, recently unveiled the "AI Seniors Mode"
(the "Mode") on the company's smart TV application QIYIGUO TV (the
"App"). Based on users' growing demands, iQIYI conducted researches
on users' TV watching
behavior, preferences and interests of elderly users and developed
smart features to improve the overall experience for elders.
The Mode enhanced the usability of the user interface and
functionality such as content recommendation and auto-play. The
Mode also added login features that allow senior users' family
members to log in and pay for the services remotely. The App
currently operates in 3 different modes – Normal Mode, Kids Mode
and the AI Seniors Mode. By
covering users of all age groups, the different modes on the App
further optimizes users' entertainment experience and brings
forward innovative methods that provide humanistic emotional
care.
Considering that elderly users may encounter certain
difficulties while navigating and searching content in the App's
normal mode, the Mode features pop-up windows that show customized
content recommendations that automatically enlarge and play after a
30-second buffer. The Mode also generates
customized "card" genres that categorizes AI-generated
recommendations of elderly users' favorite content. This
helps simplify the content selection process.
Based on iQIYI's precise understanding of the users' TV watching
behavior and content preferences, the Mode has been met with great
acclaim since its launch and has served as an innovative solution
that caters to the unique need of senior users. According to data,
the next-day user retention rate of the "AI Seniors Mode" is
doubled that of the App's Normal Mode. The Mode has also
contributed to the steady increase of the average amount of time
spent by users, the app stickiness and user activity levels.
As China's leading smart TV
application, QIYIGUO TV actively explores and upgrades its content
and viewing experience through utilizing its rich content resources
and advantages in technology innovation. According to third-party
data as of August 2019, QIYIGUO TV
topped the ranking of the most-used OTT television service
category. Going forward, iQIYI will continue to prioritize the
fundamental needs of users and innovate in content and technology
to optimize the large-screen TV entertainment experience.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.