BEIJING, July 27, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced that action-adventure
fantasy film Double World has become an instant hit
with viewers in China after it was
released through its Ultimate Online Cinema section via the Premium
Video on Demand (PVOD) mode, generating tremendous social media
buzz and topping several major movie charts in China.
The visually stunning blockbuster fantasy film, which was
adapted from the online game franchise, Zhengtu, quickly saw
its content popularity index shoot above 7,000 within 24 hours of
its release and scored an average viewer rating of 8.8. The movie
has topped iQIYI's hot movie list and fast-rising movie list.
Double World has enchanted audiences since its debut on
July 24. The film garnered more than
400 million views on short video platforms for its first day of
launch. Hashtags related to the film ranked 6th most popular on
Weibo's trending topics list, receiving more than 700 million
cumulative page views for posts made under related hashtags. The
movie received the top spot on the real-time hot movie list on
Douban, a leading film and TV review platform in China.
The film also ranked third in Weibo's daily film chart, obtained
the top spot on Weibo's weekly film ranking chart and maintained
first place in the Enlightment's movie hotlist.
On Double World's launch day, the film's per capita
viewing time on TV exceeded that of mobile devices, according to
iQIYI data. In addition, TV viewers accounted for nearly 40% of
total viewers during evening peak hours, indicating viewers'
preference for enjoying movies featuring special effects on larger
screens.
IQIYI's proprietary encoding, decoding and adaptive streaming
technologies have been integral to the success of Double
World, supporting advanced settings such as 4K, Dolby Vision, Dolby Atmos, iQIYI HDR and
ultra-high frame rate. In addition, iQIYI has equipped itself with
home theater-grade audio and picture configurations so that viewers
of Double World can reproduce a cinema-quality immersive
audio-visual experience at home.
According to the 2020 China Smart Large Screen Development
Report and Forecast, the household penetration rate of smart
TVs reached 59% in 2019, covering over 600 million users in 200
million households last year. The convergence of the rise in
popularity of smart TVs and the upgrading of online streaming
technology, have accelerated the trend towards watching movies at
home.
Double World is the first blockbuster film launched
on iQIYI's Ultimate Online Cinema section. In the future, iQIYI
plans to release more high-quality movies on its Ultimate Online
Cinema via the PVOD mode, including domestic and international
movies across a wide range of different genres.
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SOURCE iQIYI, Inc.