BEIJING, Aug. 21, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
recently launched its original Chinese youth rap music reality show
The Rap of China 2020 (the
"Show"), the fourth installment of the phenomenally popular
series.
The Rap of China
2020 is released on iQIYI's domestic and international
platforms at 8pm China Standard Time
on Fridays, with the latter featuring options of English,
Indonesian, Malay, Thai, Vietnamese, Spanish, Korean and Arabic
subtitles. The Show will also air on the iQIYI Suike and QIYIGUO
smart TV platforms. This year's star-studded panel of judges
comprises international recording artist and actor Kris Wu, rapper, singer and producer
Will Pan, singer and producer
Jane Zhang and rapper, singer, and
songwriter GAI.
Approximately 12,694 contestants from around the world, a new
record for the show, will compete for a coveted place on The Rap
of China 2020, creating an
exciting lineup of gifted rappers from various countries. Auditions
this year were expanded to include online overtime and online open
showcases, giving contestants the extra opportunity to demonstrate
their abilities.
In this new season, iQIYI launched a new interactive feature
known as 'Dance Mode' that enables users' phones to vibrate and
flash according to the rhythm of the music that is playing on the
Show. Users can access by clicking the new lightning figure
displayed on the upper right corner of their phone. The Dance Mode
feature is powered by a rhythmic detection algorithm that can carry
out tempo classification based on changes in the tune of the music
to determine the best vibration and lighting effect for the user's
viewing experience.
Users are also able to access iQIYI's AI Radar (Qiguan) function
in this new season. AI Radar is a feature that allows audiences
that are watching the Show to identify and access background
information on guests and rappers that appear on the screen.
Since the launch of The Rap of China in 2017, iQIYI has invested itself
in exploring the market potential of the Chinese rap music
industry. The Company's efforts have helped launch the careers of a
large number of excellent rap singers, fostered the expansion of
rap music in China, and ushered in
a new youth pop culture trend.
The new season of The Rap of China aspires to take Chinese rap music to
a new level, and help present the musical genre to a broader
audience, in order to promote the healthy development of
China's rap industry.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.