BEIJING, Dec. 14, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce the launch of a new series of artworks for its
original reality show FOURTRY that is produced in
its first-ever collaboration with Daniel
Arsham, a leading American contemporary artist. This is also
Arsham's first co-branded commercial partnership with a Chinese
video streaming platform.
Arsham, best known for his cutting-edge architectural and
sculptural designs, partnered with iQIYI to create an exclusive
collection of artworks for FOURTRY, the Company's
original reality show and hip fashion brand.
The artist presented an art installation, titled "Bronze Fa" as
an exclusive gift for the unveiling of FOURTRY SPACE, an
experiential retail store in Chengdu ."Bronze Fa" features the
traditional Chinese character "發" , and is inspired by a Tang
Dynasty calligraphy masterpiece Duobao Pagoda Stele,
from over 1,000 years ago. This idea follows Daniel Arsham's distinctive conceptual style
termed "Fictional Archaeology" which imagines how familiar objects
will look 1,000 years from now and explores the collision of
Chinese traditional culture and modern art.
FOURTRY and Arsham have also jointly launched a
China limited edition of "Eroded
Mahjong" and related accessories including five items: "Art
Edition", "Mahjong Keychain", "Mahjong Playing Set", "Dice
Necklace", and "Monogram Rug".
Arsham incorporates elements from architecture, performance, and
sculpture to guide audiences' understanding of structures, time and
space. Apart from his collaboration with international brands such
as Rimowa and Adidas, Arsham has also worked with the Japanese
animation franchise Pokémon, the German luxury car
brand Porsche, and the American fashion
magazine Vogue.
FOURTRY advocates a hip lifestyle and attitude that
resonates with the sentiment and consumer demands of the Chinese
youth. iQIYI recognizes the close tie between pop culture and
Chinese youngsters, and is committed to exploring and deploying a
variety of content types to meet the need of its predominately
young audience group. FOURTRY's collaboration with
Arsham represents iQIYI's success in becoming a leading figure in
art and pop culture among Chinese youngsters.
FOURTRY has cemented its position as a way for
China's young, trendy brands to
quickly build their reputations and grab market share. In terms of
the commercial marketing path, iQIYI has completed a 'closed loop'
from content to consumption. Based on the content of the variety
show, iQIYI's collaboration with Arsham has further demonstrated
how hot brands can quickly win the hearts of young consumers,
establishing brand loyalty and differentiation in a fast-moving and
competitive industry.
Recently, Arsham's "Bronze Fa" was exhibited at the INNERSECT
2020, a global fashion, culture and technology event where several
other FOURTRY merchandise were on display.
The collaboration between FOURTRY and Arsham
demonstrates the interconnectivity between Chinese brands and
global pop-culture and the huge commercial potential of
the FOURTRY brand and iQIYI. It also is a
testament of iQIYI's status amidst the greater Chinese pop-culture
and art scene.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.