Disguise Announces Worldwide Multi-Year Licensing Agreement with MGA Entertainment
16 Maggio 2023 - 3:00PM
Business Wire
Disguise, Inc., world leader in costume design and
manufacturing, today announced a new multi-year contract with MGA
Entertainment (MGA), one of the largest and fastest growing toy and
entertainment companies in the world, to design, manufacture and
distribute costumes and dress up accessories across the globe for
MGA’s hottest brands including L.O.L. Surprise!™, Rainbow High™,
Little Tikes®, and Bratz®.
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Disguise announces multi-year agreement
with MGA Entertainment (Graphic: Business Wire)
Disguise's exceptional attention to detail and unwavering
commitment to quality make them the top choice to elevate these
brands to the next level in costumes and dress-up. These innovative
designs are certain to delight both kids and collectors alike,
providing them with the opportunity to dress up as their favorite
characters from two of MGA’s globally popular brands.
Tara Cortner, President and General Manager of Disguise, Inc.,
stated, "We have prior experience collaborating with MGA
Entertainment and are well aware of the immense popularity of their
brands in retail, as well as the fervor for dressing up as these
characters." She added, "We have exciting and innovative ideas for
these lines, and you can look forward to seeing them in stores and
online all over the world later this year."
“We are pleased to be extending our relationship with Disguise
inc. Their attention to detail and creative ideas for costumes and
dress up bring a new level of interactive play to L.O.L. Surprise!
and Rainbow High,” said Mindy Puente-Escalera, Senior Vice
President, Global Licensing, MGA Entertainment. “It’s important to
us that our brands continue to have many touchpoints allowing us to
engage with our fans, and we believe these new products will be fan
favorites from the start.”
Disguise is a world leader in design and development of
inventive and cutting-edge costumes and accessories with
distribution across the world. Disguise’s costumes and accessories
for MGA Entertainment brands will be available online, at major
retailers and specialty stores across the world this year.
About Disguise Inc. Since 1987, Disguise has been a
global leader in the dress up and roleplay industry creating
innovative and trend setting costumes and accessories. Based in San
Diego, Disguise produces costumes and accessories under many of the
world’s leading licensed brands, as well as its own proprietary
brands for the world’s largest retailers including specialty, party
and pop-up stores. Disguise designs and manufactures millions of
costumes each year bringing smiles and creating memories for kids
and adults alike. To see Disguise’s extensive licensed dress up
collection, please visit www.disguise.com and follow us on
Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook
(Disguise Costumes).
About MGA Entertainment MGA Entertainment is one of the
largest and fastest growing privately held toy and entertainment
companies in the world. Headquartered in Los Angeles, and with
offices globally, the company creates innovative, proprietary, and
licensed consumer products and entertainment properties, including
toys, games, dolls, apparel, consumer electronics, home décor,
stationery, sporting goods, movies, and television series. The MGA
family includes award-winning brands such as L.O.L. Surprise!™,
Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s
Miniverse™, Na! Na! Na! Surprise™, Micro Games of America™, Baby
born® Surprise and Zapf Creation®. For more information, please
visit us at www.mgae.com or check us out at LinkedIn, Twitter, and
Facebook.
Disguise is a trademark of Disguise, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230516005415/en/
MEDIA CONTACT: Whitney Hatfield Disguise, Inc.
858-391-3639 PR@Disguise.com
MGA Newsroom MGA Entertainment news@mgae.com
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