Marchex Extends Local Strategy to Mobile Channel - Company to Provide Call-Based Advertising Services to AdMob and Other Leading
30 Aprile 2008 - 12:08PM
Business Wire
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online
advertising company and leading publisher of local content, today
announced that it has extended its local advertising strategy to
the mobile market, entering into agreements to provide call-based
advertising services to three leading mobile advertising providers:
AdMob, Ringleader Digital and 4INFO. Marchex�s VoiceStar subsidiary
will deliver call tracking services to all three companies,
enabling them to validate the effectiveness and return on
investment of their mobile advertising networks and provide their
advertisers with analytics to help them optimize their mobile
advertising campaigns. Marchex�s call tracking enables mobile
advertising providers to: (i) track the calls generated by
advertisements on their network, (ii) determine exactly which
advertisements delivered the calls, (iii) track and report key
information including the duration, time of day and geographic
location of callers, and (iv) record the calls. Marchex makes this
information available to the mobile advertising provider through
its comprehensive reporting interface. In addition, Marchex will
provide pay-per-phone-call services to AdMob, which will enable
them to bill advertisers for the phone calls they deliver, which
maximizes the value of their advertising inventory. �Marchex is
focused on partnerships with leading aggregators of local
advertisers across all channels: online, offline, and mobile,� said
John Keister, Marchex President and COO. �We believe that the
mobile advertising opportunity is significant and is poised to
realize tremendous growth over the next five years. Our call
tracking and pay-per-phone-call capabilities provide a significant
advantage for Marchex in the mobile search advertising market.� �We
are excited to bring new tools and technologies that will provide
our advertising customers with results-focused advertising
solutions,� said Omar Hamoui, Founder and CEO AdMob. �By linking
the browsing experience of the mobile web with the communications
capabilities of mobile phones, AdMob continues to deliver a
powerful new tool for advertisers. Marchex�s call-based advertising
services and suite of analytic tools enable us to better monetize
our inventory and enable our advertisers to maximize the return on
investment for their mobile advertising campaigns.� �It is
intuitive for consumers to search for a merchant�s phone number on
their mobile device and call the merchant directly with just one
click,� said Ari Jacoby, President of Marchex�s VoiceStar division.
�It is getting easier for consumers to access a number for pizza
delivery, car repair or whatever they need on their mobile device.
As this occurs, pay-per-phone-call advertising and call tracking
will play increasingly important roles in this mobile advertising
ecosystem.� For more information on Marchex�s call-based
advertising services, visit www.voicestar.com or www.marchex.com.
About the Mobile Advertising Providers: AdMob: The world's largest
and highest quality mobile advertising marketplace, serving more
than 2.5 billion mobile banner and text ads per month. AdMob offers
both advertisers and publishers the ability to leverage targeted
and personalized advertising for the mobile web across more than
160 countries. Sample AdMob customers include Ford, Coca Cola,
Porsche, P&G, Adidas, Paramount Pictures, Reuters, MTV and many
more. AdMob serves ads for over 4200 mobile web sites including
AccuWeather, TVGuide, CBS, Weather Underground, Maxim and
Peperonity. www.admob.com Ringleader Digital: The leading
third-party mobile advertising network that extends the online
advertising experience to mobile for publishers, carriers and
advertising agencies. Delivering next-generation ad serving
capabilities, Ringleader Digital is the first to target ads by
device functionality while also providing reporting functions
commonly used with digital advertising campaigns today.
www.ringleaderdigital.com 4INFO: The largest SMS (text) publishing
and advertising network, 4INFO delivers millions of messages to
consumers monthly on subjects including search, sports, weather,
stocks, and celebrity gossip. Businesses partner with 4INFO to
reach audiences through ads on user-requested content or by
delivering free ad-supported information and entertainment to
consumers. www.4INFO.com About Marchex, Inc. Marchex
(www.marchex.com) is a local online advertising company and leading
publisher of local content. Marchex�s innovative advertising
platform delivers search- and call-based marketing products and
services for local and national advertisers. Marchex�s local
content network, one of the largest online, helps consumers make
better, more informed local decisions through its network of
content-rich Web sites that reach tens of millions of unique
visitors each month. Forward-Looking Statements: This press release
contains forward-looking statements that involve substantial risks
and uncertainties. All statements, other than statements of
historical facts, included in this press release regarding our
strategy, future operations, future financial position, future
revenues, acquisitions, projected costs, prospects, plans and
objectives of management are forward-looking statements. We may not
actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue
reliance on our forward-looking statements. Actual results or
events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make.
There are a number of important factors that could cause Marchex�s
actual results to differ materially from those indicated by such
forward-looking statements which are described in the �Risk
Factors� section of our most recent periodic report and
registration statement filed with the SEC.
Grafico Azioni Marchex (MM) (NASDAQ:MCHXP)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Marchex (MM) (NASDAQ:MCHXP)
Storico
Da Lug 2023 a Lug 2024