Frozen treat chain partners with the SOUR
PATCH KIDS brand to introduce a new sour-then-sweet flavor during
annual Italian Ice giveaway
PHILADELPHIA, March 12,
2024 /PRNewswire/ -- Rita's Italian Ice & Frozen
Custard, the iconic frozen treats destination and, for many, the
brand that is synonymous with the first day of spring, invites
guests to celebrate the arrival of the new season with a FREE
Rita's Italian Ice giveaway on Tuesday,
March 19, 2024.
Guests who visit a Rita's location on the first day of
spring, Tuesday, March 19, will
receive a FREE 6-ounce Italian Ice in the available flavor of their
choice. Guests can pick from Rita's Italian Ice classics or try
Rita's newest flavor, SOUR PATCH KIDS Watermelon Ice,
inspired by everyone's favorite sour-then-sweet
candy. Rita's 550+ locations are expected to give away
approximately 1 million cups of their classic Italian Ice
throughout the celebration!
SOUR PATCH KIDS Watermelon Ice will be available at Rita's for a
limited time starting the first day of spring, March 19, adding a burst of tangy and tart
watermelon to Rita's diverse menu. Guests can indulge in Rita's
SOUR PATCH KIDS Watermelon Gelati featuring SOUR PATCH KIDS
Watermelon Ice, creamy vanilla Frozen Custard, and topped with
Rita's new sour watermelon topping. For a refreshing on-the-go
treat, try the SOUR PATCH KIDS Watermelon Ice Blender, which
highlights the sour then sweet watermelon flavor in a cool and
invigorating beverage. The SOUR PATCH KIDS Watermelon Ice can also
be enjoyed across Rita's menu of signature treats.
"Our first day of spring giveaway has become a cherished
tradition with our guests, and this year, we're elevating the
celebration with the exclusive launch of SOUR PATCH KIDS Watermelon
Ice," said Linda Chadwick, President
& CEO of Rita's Italian Ice & Frozen Custard. "At Rita's,
our guests inspire us to push our flavor innovation further each
year and we are thrilled to partner with the SOUR PATCH KIDS brand
to deliver this unique take on a sour-then-sweet favorite in only a
way Rita's can. We hope to see everyone at Rita's on March 19 to enjoy a free cup of Ice on us."
Looking for more sweetness? Download the Rita's Ice app and
start earning rewards on your purchases and receive a free small
Ice just for signing up. Those who aren't Rita's loyalty members
yet can download the Rita's Ice app from the Apple or Google Play
stores, or by visiting ritasice.com/app/. Join now to receive free
treats, birthday rewards, exclusive app offers and more!
Rita's signature Italian Ice is made fresh daily on-site and
available in a rotating daily selection from over 75 flavors. Other
menu items at Rita's include creamy Frozen Custard, signature
Gelati, Concretes, Frozen Coffee, Rita's BlendersTM,
Milkshakes and more.
Originally founded in May 1984,
Philadelphia firefighter
Bob Tumolo created his prized family
recipe to include real fruit, named the product after his wife
Rita, and Rita's Italian Ice was born. Since then, Rita's has
staked its claim in the frozen treats industry by planting
franchises across the country that offer a happy atmosphere, as
well as set the standard for fresh and quality-driven Italian
Ice.
For more information about Rita's Italian Ice & Frozen
Custard and to find your closest location, please visit
http://www.ritasice.com/.
SOUR PATCH KIDS is a trademark of Mondelēz International
group, used under license.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2021net
revenues of approximately $29
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on X (formerly
Twitter) at www.twitter.com/MDLZ.www.twitter.com/MDLZ.
About Rita's Italian Ice & Frozen Custard:
Rita's
Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated
to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is
the largest Italian Ice concept in the world with over 550 shops.
Guests around the world visit Rita's to celebrate their everyday
moments with freshly made cool treats in a fun-filled atmosphere.
Known for its famous Italian Ice, made daily featuring real fruit,
and signature Frozen Custard, Rita's serves a taste of happiness
with each delicious treat. For more information about Rita's
Italian Ice, please call 1-800-677-7482 or visit
http://www.ritasice.com/.
Media Contact:
Abby Zweigle
For Rita's Italian Ice & Frozen Custard
az@alliancemarketingpartners.com
856-341-4584
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SOURCE Rita's Italian Ice & Frozen Custard