Magnite Unveils New Demand Manager Feature Powered by Machine Learning to Help Publishers Earn Incremental Revenue
05 Ottobre 2023 - 2:00PM
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side
advertising company, today introduced machine learning driven
recommendations for A/B testing within its Demand Manager product.
Built on Prebid technology, Demand Manager empowers leading
publishers with the tools, insights, and connections to grow
revenue across the ever-changing marketplace of ad exchanges,
formats, and vendors. This launch marks the introduction of
sophisticated machine learning algorithms packaged with existing
industry-leading capabilities for publishers to manage their Prebid
stack.
The new feature utilizes machine learning to provide automated
Prebid optimization recommendations based on Prebid and ad server
auction data and session data, with the goal of revenue lift.
Publishers can now activate machine generated settings into an A/B
test with a single click. Initial tests showed that 80% of wrappers
that ran a machine-generated experiment saw an increase in revenue
compared to the existing setting.
“Publishers are confronted with a seemingly endless number of
daily choices that materially impact revenue. We developed this new
feature to eliminate Prebid optimization guesswork while still
giving publishers full control,” said Matt Tengler, VP of Product
at Magnite. “Infusing A/B testing with machine learning makes it
easy for publishers to measure revenue and page performance
improvements. This continues to bring publishers innovative tools
that focus on revenue and efficiency at the same time.”
“We were excited to test this new Demand Manager feature to see
how machine learning could improve our wrapper configurations,”
said Ben Elshaw, Director of Operations at LADbible. “We were
pleased to see a material rCPM increase following the
implementation of the optimization recommendations. Demand
Manager's A/B testing functionality combined with machine learning
recommendations is a welcome innovation that we hope to see expand
in the future."
“After using Demand Manager's new machine learning-driven
recommendations for wrapper optimization, we were pleased to see an
immediate increase in revenue,” said Lewis Lee, Senior Ad Tech
Specialist at REA. “The A/B testing capabilities allow us to
customize our wrapper configurations based on data and quickly test
more scenarios while minimizing risk. We look forward to testing
additional features that utilize machine learning to help us
improve our Prebid settings.”
About MagniteWe’re Magnite
(NASDAQ: MGNI), the world’s largest independent sell-side
advertising company. Publishers use our technology to monetize
their content across all screens and formats including CTV, online
video, display, and audio. The world's leading agencies and brands
trust our platform to access brand-safe, high-quality ad inventory
and execute billions of advertising transactions each month.
Anchored in bustling New York City, sunny Los Angeles, mile high
Denver, historic London, colorful Singapore, and down under in
Sydney, Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media ContactKar Yi Limklim@magnite.com
Grafico Azioni Magnite (NASDAQ:MGNI)
Storico
Da Apr 2024 a Mag 2024
Grafico Azioni Magnite (NASDAQ:MGNI)
Storico
Da Mag 2023 a Mag 2024