Magnite Expands Global Presence with Opening of First India Office
12 Dicembre 2023 - 6:30AM
Magnite (Nasdaq: MGNI), the largest independent sell-side
advertising company, has announced the opening of a new office in
Mumbai, which will serve as the company’s base across India. The
move indicates the company's commitment to providing support for
publishers and buyers in one of the fastest-growing digital
advertising markets in the world.
“Programmatic adoption
in India is forecasted to increase at a CAGR of 32% until 2027,
according to Magna Global,” said Gavin Buxton, Managing Director of
Asia at Magnite.” Establishing a Magnite hub in Mumbai allows us to
provide more hands-on support and help our clients navigate the
changing market landscape. As advertisers continue to seek out the
most comprehensive omnichannel ecosystem to reach their audiences,
we’ll be able to more seamlessly connect them with the premium
publishers we work with.”
This year, Magnite
introduced new advanced tools for streaming TV media owners in
India, including Magnite Streaming and the SpringServe ad server,
to help them better manage high-quality ad experiences across the
video landscape. These developments have been met with strong
marketplace demand and fuelled 185% year over year growth in CTV ad
spend in India.
Magnite continues to
build out its team in India and most recently appointed Chandrahas
Shetty as Demand Facilitation Lead. Other team members include
Karnika Maroo, Senior Account Manager, Supply, Jerit Kunjumon,
Account Manager, Supply, and Rohit Prasad Yeggina, Senior Account
Manager. Together, they are focused on delivering great results for
clients by ensuring they can leverage Magnite’s unique omnichannel
capabilities.
About
Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest
independent sell-side advertising company. Publishers use our
technology to monetize their content across all screens and
formats, including CTV, online video, display, and audio. The
world’s leading agencies and brands trust our platform to access
brand-safe, high-quality ad inventory and execute billions of
advertising transactions each month. Anchored in bustling New York
City, sunny Los Angeles, mile-high Denver, historic London,
colorful Singapore, vibrant Mumbai and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media
Contact:Megan Hughesmhughes@magnite.com
Minal
D’Rozariominal@ideosphereconsulting.com
Grafico Azioni Magnite (NASDAQ:MGNI)
Storico
Da Apr 2024 a Mag 2024
Grafico Azioni Magnite (NASDAQ:MGNI)
Storico
Da Mag 2023 a Mag 2024