Tennis Australia Taps Magnite for Programmatic Advertising and Implements Demand Manager
10 Gennaio 2024 - 9:00PM
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side
advertising company, announced that Tennis Australia has selected
Demand Manager as their Prebid header bidding wrapper solution.
Tennis Australia will leverage Magnite’s DV+ platform and solely
implement Demand Manager as their wrapper solution to monetise
their display and mobile inventory programmatically for the first
time and ahead of the Australian Open.
Tennis Australia is the
governing body for tennis in Australia and stages a number of
international tennis events including the Australian Open, one of
four major tennis championships held each year. Tennis Australia’s
‘AO Digital’ website and mobile app provide diverse content
year-round to 9.5 million users.
The Australian Open is Australia’s largest and most
successful international sporting event and continues to break
attendance records – attracting more than 900,000 people in 2023
alone. The event delivers more than $375 million in economic
benefit to Melbourne each year and reaches a global audience of
more than one billion households.
Leveraging Demand Manager, Magnite’s header bidding wrapper
services solution, will provide Tennis Australia with valuable
insights, flexibility, and control over header bidding operations
and help them to optimise Prebid according to their specific needs
in order to improve monetisation.
“We’re excited to be working with Tennis Australia to help them
maximise the value of their inventory across various formats,” said
Yael Milbank, Managing Director, ANZ at Magnite. “We look forward
to helping them drive operational efficiencies through our
technology and supporting them in their efforts to scale their
programmatic advertising strategy during and beyond the Australian
Open.”
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world's leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media Contact:Einsteinz CommunicationsCarlotta
Vittoricarlotta@einsteinz.com.au0449 207 228
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