First-of-its-kind program offers a new way for
guests to earn points, access additional promotions, and receive
free haircuts across 1,900 salons
MINNEAPOLIS, Sept. 26,
2024 /PRNewswire/ -- Supercuts®, the
original value salon, today introduces Supercuts
Rewards®, the first-of-its-kind loyalty program in the
salon industry, rewarding guests with FREE haircuts and savings
just for keeping up with their haircut routine. Guests can join at
any Supercuts salon nationwide or online at
Supercuts.com/Rewards. Once enrolled, members earn points on their
spending and can redeem them for a choice of rewards, from dollars
off services to free haircuts. Members also receive early access to
promotions and special offers.
"Supercuts Rewards® is the result of a deep
commitment to listening to our guests and evolving based on their
needs," said John Davi, Executive
Vice President and Chief Digital Officer at Regis Corporation. "Our
guests told us they want the flexibility to choose their rewards
and, most importantly, to earn free haircuts. We're ecstatic to
introduce the first program of its kind in the industry, continuing
our legacy of innovation that began nearly 50 years ago with the
very concept of a value salon. We can't wait for our guests to
enjoy the benefits."
- To enroll in Supercuts Rewards®, guests sign up
in-salon or online at Supercuts.com/Rewards. Once enrolled, they
can start earning and redeeming. It's simple:
- EARN: Guests earn one point per dollar spent at
Supercuts® on all services and retail products. Guests
also receive 50 welcome points just for enrolling.
- CHOOSE: Guests select their reward depending on their
point balance:
- $5 certificate – 100 points
- $10 certificate – 200 points
- FREE Haircut – 400 points
- BE REWARDED: Guests redeem rewards at checkout in the
salon for savings. The choice and the rewards are all theirs.
- Expiry: Each individual point expires one year from
earning.
"Every year, millions of guests choose
Supercuts® for their haircut needs. With Supercuts
Rewards® we're elevating the value and guest experience
of every visit with exclusive benefits and rewards. We're thrilled
to reward guests not only for maintaining their hair routine, but
also for their loyalty to Supercuts®," said Michelle DeVore, Senior Vice President, Head of
Marketing at Regis Corporation.
Guests can join Supercuts Rewards today at salons nationwide and
online at Supercuts.com/Rewards.
About Supercuts:
Supercuts®, the
original value salon, is owned and franchised by Regis Corporation
(NasdaqGM:RGS), a leader in beauty salons and cosmetology
education. Supercuts offers haircutting, hair-color services and
more through exceptional and professional haircare experiences
completed by highly trained stylists at an affordable price. The
salon also offers nationally recognized professional hair care
products for sale at reasonable prices, including Paul Mitchell, Biolage, Redken, American Crew,
Nioxin and more. Supercuts was founded in 1975 and is headquartered
in Minneapolis, Minnesota at
parent company Regis Corporation. As of June
30, 2024, there were 1,949 Supercuts salons in the United States and Canada generating sales of nearly $597 million in fiscal 2024. For more
information, visit supercuts.com, follow @Supercuts on social
media, and download the Supercuts app in the App Store, or on Google Play.
About Regis Corporation:
Regis Corporation
(NasdaqGM:RGS) is a leader in the haircare industry. As of
June 30, 2024, the Company franchised
or owned 4,408 locations. Regis' franchised and corporate locations
operate under concepts such as Supercuts®,
SmartStyle®, Cost Cutters®,
Roosters®, and First Choice
Haircutters®. For additional information about the
Company, including a reconciliation of certain non-GAAP financial
information and certain supplemental financial information, please
visit the Investor Information section of the corporate website
at www.regiscorp.com.
Media Contact: Elisenia Centeno-Lopez
Phone Number: 612-416-3602
Email: mediarelations@regiscorp.com
Website: supercuts.com
Media Contact: Megan Rogers
Phone Number: 612-351-8441
Email: meganr@media-minefield.com
Website: supercuts.com
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SOURCE Supercuts