SOUTHLAKE, Texas, Sept. 17,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider powering the
global travel industry, today announced that Malaysia Airlines,
Malaysia's national carrier, has
selected PRISM to power and optimize its corporate segment. By
using automated, real-time data insights and trends, PRISM offers
advanced data analytics, enabling a more customized travel solution
for business customers.
A truly global tool with international customers and data
sources, PRISM ingests data from more than 5,000 sources
internationally with more than 200 million individual corporate
flight bookings in 2023. PRISM provides uniquely valuable insights
and analytics, including robust contract profit modelling and
performance reporting, along with more than 350 preformatted
reports containing thousands of different data
configurations.
In addition to being fully hosted on Google Cloud, PRISM now
supports weekly data submissions from its data sources. Those
opting for the API option will benefit from automated daily data
submissions. PRISM offers daily corporate booking trend data,
enhanced user analytics driven by Google Cloud's BigQuery and
Looker capabilities, API connections to link to airline CRM
systems, and enhanced user tools to streamline sales collaboration
with partner airlines and commercial clients.
"Selecting the right business intelligence solution is essential
for enhancing our corporate travel offerings, driving business
growth, and boosting revenue while elevating the travel experience
for our customers. This is why we've chosen Sabre PRISM, to help us
achieve these goals by optimizing and streamlining our sales
processes," said, Ahmad Luqman Mohd
Azmi, Chief Executive Officer of Airlines from Malaysia
Aviation Group.
With PRISM, airlines gain a comprehensive view of corporate
travel while ensuring compliance with GDPR and other global data
privacy regulations. It is the only solution that offers a built-in
analytics tool, on-demand reporting, and API
connectivity. Additionally, Sabre offers PRISM customers 24/7
self-service access to analytics and reporting, as well as in-house
technical and development support. This support ensures accurate
and timely data files and enabling custom development support for
customers. PRISM ensures competitive corporate account
management and enhances the customer experience through better
offers based on their unique corporate travel requirements.
"Airlines around the world rely on PRISM for actionable data and
analytics and intuitive on-demand reporting to help maximize the
value and profitability of the corporate travel segment," said
Rakesh Narayanan, Vice President,
Airline Sales and Account Management, Sabre. "By choosing PRISM as
its decision support solution for corporate travel, Malaysia
Airlines can benefit from powerful global insights and contract
optimization, leading to opportunities for improved
ROI."
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About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Malaysia Airlines
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to,
from and around Malaysia through
its premium and full-service offerings. Malaysia Airlines carries
up to 40,000 guests daily on memorable journeys inspired by
Malaysia's diverse richness. As
the nation's flag bearer, it embodies the incredible diversity of
Malaysia; capturing its rich
traditions, cultures and cuisines via its inimitable Malaysian
Hospitality across all customer touch points. Since September 2015, the airline has been owned and
operated by Malaysia Airlines Berhad. It is part of the Malaysia
Aviation Group (MAG), a global aviation organisation that comprises
of different aviation business and lifestyle travel solution
portfolios aimed at serving global air travel needs. The airline is
committed to facilitating safe and seamless travels by placing
safety and hygiene as the anchor across all end-to-end consumer
touchpoints in line with its MHFlySafe initiative. Via its alliance
with oneworld®, Malaysia Airlines offers superior connectivity to
more than 900 destinations in 170 territories across the globe. For
more information, please visit
www.malaysiaairlines.com and download the Malaysia
Airlines app to get the latest promotions conveniently at your
fingertips.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation