false
0001643953
0001643953
2024-08-22
2024-08-22
0001643953
PRPL:ClassCommonStockParValue0.0001PerShareMember
2024-08-22
2024-08-22
0001643953
PRPL:PreferredStockPurchaseRightsMember
2024-08-22
2024-08-22
iso4217:USD
xbrli:shares
iso4217:USD
xbrli:shares
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d)
of
the Securities Exchange Act of 1934
Date
of Report (Date of earliest event reported): August 22, 2024
Purple Innovation, Inc.
(Exact
Name of Registrant as Specified in its Charter)
Delaware |
|
001-37523 |
|
47-4078206 |
(State or other jurisdiction of
incorporation) |
|
(Commission File Number) |
|
(IRS Employer
Identification No.) |
4100 North Chapel Ridge Rd., Suite 200 |
|
|
Lehi,
Utah |
|
84043 |
(Address
of principal executive offices) |
|
(Zip
Code) |
Registrant’s
telephone number, including area code: (801) 756-2600
N/A
(Former name or former address, if changed since last report)
Check
the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions:
☐ |
Written communication pursuant
to Rule 425 under the Securities Act (17 CFR 230.425) |
☐ |
Soliciting material pursuant
to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
☐ |
Pre-commencement communications
pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
☐ |
Pre-commencements communications
pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class |
|
Trading
Symbol(s) |
|
Name
of each exchange on which registered |
Class A Common Stock, par value $0.0001 per share |
|
PRPL |
|
The NASDAQ Stock Market
LLC |
Preferred Stock Purchase Rights |
|
N/A |
|
The NASDAQ Stock Market
LLC |
Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405
of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§240.12b–2 of this chapter).
Emerging
growth company ☐
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
ITEM
2.05 COSTS ASSOCIATED WITH EXIT OR DISPOSAL ACTIVITIES
On August 22, 2024, Purple Innovation, Inc. (the
“Company”) announced the planned closure of its manufacturing facilities in Grantsville, Utah and Salt Lake City, Utah and
the consolidation of its manufacturing operations into its McDonough, Georgia facility. The Company reduced headcount at its Lehi, Utah
headquarters to additionally drive operating efficiencies. The closure of the Utah manufacturing facilities is expected to be completed
during the first quarter of 2025. The consolidation into the McDonough, Georgia facility is expected to be completed by December 31, 2024.
The reduction in workforce at the Lehi, Utah headquarters was completed on August 22, 2024.
These actions are expected to result in an estimated
range of restructuring-related costs and charges of $35 million to $45 million, beginning in the third quarter of 2024 through the second
quarter of 2025 and are expected to result in an approximate 13% net reduction of the Company’s workforce. These costs and charges
are estimated to range from $4 million to $6 million related to employee terminations, $5 million to $7 million in wind-down expenses
related to the closure of the Utah manufacturing facilities and relocation to the McDonough, Georgia facility and $26 million to $32 million
in non-cash charges related to disposition of equipment and other write downs. The Company estimates it will incur future cash expenditures
in the range of $9 million to $13 million related to the restructuring. Once the restructuring is fully implemented, the Company expects
annualized savings in the range of $15 million to $20 million, starting in 2025.
ITEM
7.01 REGULATION FD DISCLOSURE
On August 22, 2024, the Company issued a press
release related to the consolidation of its mattress production operations into its McDonough, Georgia facility and the planned closure
of two manufacturing facilities in Salt Lake City and Grantsville, Utah. A copy of this press release is furnished as Exhibit 99.1 to
this report.
The
information in this Item 7.01, including Exhibit 99.1 attached hereto, is being furnished and shall not be deemed to be “filed”
for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject
to the liabilities of that section, nor shall it be deemed to be incorporated by reference in any filing under the Securities Act of
1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in any such filing.
The press release furnished herewith in Exhibit
99.1 contains non-GAAP financial measures. Management believes non-GAAP financial measures assist management and investors in evaluating
and comparing period-to-period results and projections in a more meaningful and consistent manner.
Forward-Looking
Statements
Certain statements made herein that are not historical
facts are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to
indicate the Company’s expectations regarding future events. Forward-looking statements provide current expectations or forecasts
of future events or determinations. These forward-looking statements are not guarantees of future performance, conditions or results,
and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the
Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking
statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial
and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition
of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development
and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; our
ability to recognize the anticipated benefits of our planned facility closures and consolidation; charges, costs or actions, including
adverse legal or regulatory actions, resulting from, or in connection with the closure of our Grantsville, Utah and Salt Lake City, Utah
facilities; and the risk factors outlined in the “Risk Factors” section of our Annual Report on Form 10-K filed with the Securities
and Exchange Commission on March 12, 2024, and in our other filings made with the SEC. The Company does not undertake any obligation to
update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required
by law.
ITEM
9.01 FINANCIAL STATEMENTS AND EXHIBITS
(d)
Exhibits.
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
Dated: August 22, 2024 |
PURPLE
INNOVATION, INC. |
|
|
|
|
By: |
/s/
Todd Vogensen |
|
|
Todd Vogensen |
|
|
Chief Financial Officer |
2
Exhibit 99.1
Purple Innovation Announces
Consolidation of Manufacturing Operations to Accelerate Growth
Actions will expedite Grid innovation
and deliver cost synergies
Anticipated to generate $15 to $20
million in EBITDA benefit in 2025
LEHI, Utah, Aug. 22, 2024 /PRNewswire/ -- Purple
Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company with the #1 Gel Grid technology in the world, today
announced the consolidation of its mattress production operations into its McDonough, Georgia facility, and the corresponding closure
of two manufacturing facilities in Salt Lake City and Grantsville, Utah. The closure of the Utah manufacturing facilities is expected
to be completed during the first quarter of 2025 and the consolidation into the McDonough, Georgia facility is expected to be completed
by December 31, 2024.
“These moves enable Purple to streamline
our operations and to reinvest in technology and marketing to grow the category,” said Rob DeMartini, CEO of Purple Innovation.
“This decision was not made lightly. Over the past year, we have driven savings through manufacturing efficiency and supply chain
initiatives, and we are confident that the consolidation of our manufacturing footprint is an important step to advance our Grid innovation
and build momentum with our ‘Path to Premium Sleep’ strategy, which will set Purple up for positive operating cash flow and
market share growth over the long-term.”
Purple will remain headquartered in Utah with
its 4 showrooms; all R&D activities will continue to be based in the Innovation Center that Purple opened in Draper, Utah last year.
As part of the plan, the company expects to open a new distribution center in Utah. Purple also plans to increase capacity at its Georgia
manufacturing facility. The Company also announced plans to reduce a number of positions at the corporate level.
These actions are expected to be completed in
early 2025 and generate $15 to $20 million in EBITDA benefit on an annualized run-rate basis starting in 2025. The Company expects to
incur restructuring costs of $35 to $45 million, beginning in the third quarter of 2024 through the second quarter of 2025, of which
$26 to $32 million is non-cash. The Company does not expect these actions to impact full-year 2024 guidance targets.
About Purple
Purple, the leading premium mattress company
with the #1 Gel Grid technology in the world, the GelFlex® Grid, thoughtfully engineers products that make restorative
sleep effortless for every kind of sleeper. The result of over 30 years of innovation and in comfort technologies, Purple’s GelFlex Grid
is the most significant advancement in mattresses in decades and is proven to reduce aches and pains. It instantly adapts as you move,
balances temperature, relieves pressure and offers support in all the right places. Purple products, including mattresses, pillows, cushions,
frames, sheets, and more, can be found online at Purple.com, in 60 Purple stores and over 3,000 retailers nationwide. Sleep
Better. Live Purple.
Forward Looking Statements
Certain statements made in this release that are
not historical facts are “forward looking statements” within the meaning of the “safe harbor” provisions of the United
States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood
to indicate the Company’s expectations regarding future events. Forward-looking statements provide current expectations or forecasts of
future events or determinations. These forward-looking statements are not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s
control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors
that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market
conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers
and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction;
changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors
outlined in the “Risk Factors” section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on
March 12, 2024, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or otherwise, except as required by law.
Non-GAAP Financial Measures
EBITDA, adjusted EBITDA, adjusted net income,
and adjusted net income per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring
costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with
respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table
for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.
With respect to the Company’s Adjusted EBITDA
outlook for the third quarter and full year 2024, a quantitative reconciliation to the corresponding GAAP information cannot be provided
without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various
adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted,
including but not limited to warrant liabilities and stock based compensation. For the same reasons, the Company is unable to assess the
probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.
Investor Contact
Stacy Turnof, Edelman Smithfield
purpleIR@edelmansmithfield.com
Media Contact
Alicia Foreman, Purple Innovation
alicia@purple.com
v3.24.2.u1
Cover
|
Aug. 22, 2024 |
Document Type |
8-K
|
Amendment Flag |
false
|
Document Period End Date |
Aug. 22, 2024
|
Entity File Number |
001-37523
|
Entity Registrant Name |
Purple Innovation, Inc.
|
Entity Central Index Key |
0001643953
|
Entity Tax Identification Number |
47-4078206
|
Entity Incorporation, State or Country Code |
DE
|
Entity Address, Address Line One |
4100 North Chapel Ridge Rd.
|
Entity Address, Address Line Two |
Suite 200
|
Entity Address, City or Town |
Lehi
|
Entity Address, State or Province |
UT
|
Entity Address, Postal Zip Code |
84043
|
City Area Code |
801
|
Local Phone Number |
756-2600
|
Written Communications |
false
|
Soliciting Material |
false
|
Pre-commencement Tender Offer |
false
|
Pre-commencement Issuer Tender Offer |
false
|
Entity Emerging Growth Company |
false
|
Class A Common Stock, par value $0.0001 per share |
|
Title of 12(b) Security |
Class A Common Stock, par value $0.0001 per share
|
Trading Symbol |
PRPL
|
Security Exchange Name |
NASDAQ
|
Preferred Stock Purchase Rights |
|
Title of 12(b) Security |
Preferred Stock Purchase Rights
|
Trading Symbol |
N/A
|
Security Exchange Name |
NASDAQ
|
X |
- DefinitionBoolean flag that is true when the XBRL content amends previously-filed or accepted submission.
+ References
+ Details
Name: |
dei_AmendmentFlag |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionFor the EDGAR submission types of Form 8-K: the date of the report, the date of the earliest event reported; for the EDGAR submission types of Form N-1A: the filing date; for all other submission types: the end of the reporting or transition period. The format of the date is YYYY-MM-DD.
+ References
+ Details
Name: |
dei_DocumentPeriodEndDate |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:dateItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionThe type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word 'Other'.
+ References
+ Details
Name: |
dei_DocumentType |
Namespace Prefix: |
dei_ |
Data Type: |
dei:submissionTypeItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionAddress Line 1 such as Attn, Building Name, Street Name
+ References
+ Details
Name: |
dei_EntityAddressAddressLine1 |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionAddress Line 2 such as Street or Suite number
+ References
+ Details
Name: |
dei_EntityAddressAddressLine2 |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- Definition
+ References
+ Details
Name: |
dei_EntityAddressCityOrTown |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionCode for the postal or zip code
+ References
+ Details
Name: |
dei_EntityAddressPostalZipCode |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionName of the state or province.
+ References
+ Details
Name: |
dei_EntityAddressStateOrProvince |
Namespace Prefix: |
dei_ |
Data Type: |
dei:stateOrProvinceItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionA unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection b-2
+ Details
Name: |
dei_EntityCentralIndexKey |
Namespace Prefix: |
dei_ |
Data Type: |
dei:centralIndexKeyItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionIndicate if registrant meets the emerging growth company criteria.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection b-2
+ Details
Name: |
dei_EntityEmergingGrowthCompany |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionCommission file number. The field allows up to 17 characters. The prefix may contain 1-3 digits, the sequence number may contain 1-8 digits, the optional suffix may contain 1-4 characters, and the fields are separated with a hyphen.
+ References
+ Details
Name: |
dei_EntityFileNumber |
Namespace Prefix: |
dei_ |
Data Type: |
dei:fileNumberItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionTwo-character EDGAR code representing the state or country of incorporation.
+ References
+ Details
Name: |
dei_EntityIncorporationStateCountryCode |
Namespace Prefix: |
dei_ |
Data Type: |
dei:edgarStateCountryItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionThe exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection b-2
+ Details
Name: |
dei_EntityRegistrantName |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionThe Tax Identification Number (TIN), also known as an Employer Identification Number (EIN), is a unique 9-digit value assigned by the IRS.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection b-2
+ Details
Name: |
dei_EntityTaxIdentificationNumber |
Namespace Prefix: |
dei_ |
Data Type: |
dei:employerIdItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionLocal phone number for entity.
+ References
+ Details
Name: |
dei_LocalPhoneNumber |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:normalizedStringItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionBoolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 13e -Subsection 4c
+ Details
Name: |
dei_PreCommencementIssuerTenderOffer |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionBoolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 14d -Subsection 2b
+ Details
Name: |
dei_PreCommencementTenderOffer |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionTitle of a 12(b) registered security.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection b
+ Details
Name: |
dei_Security12bTitle |
Namespace Prefix: |
dei_ |
Data Type: |
dei:securityTitleItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionName of the Exchange on which a security is registered.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 12 -Subsection d1-1
+ Details
Name: |
dei_SecurityExchangeName |
Namespace Prefix: |
dei_ |
Data Type: |
dei:edgarExchangeCodeItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionBoolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as soliciting material pursuant to Rule 14a-12 under the Exchange Act.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Exchange Act -Number 240 -Section 14a -Subsection 12
+ Details
Name: |
dei_SolicitingMaterial |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionTrading symbol of an instrument as listed on an exchange.
+ References
+ Details
Name: |
dei_TradingSymbol |
Namespace Prefix: |
dei_ |
Data Type: |
dei:tradingSymbolItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- DefinitionBoolean flag that is true when the Form 8-K filing is intended to satisfy the filing obligation of the registrant as written communications pursuant to Rule 425 under the Securities Act.
+ ReferencesReference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Securities Act -Number 230 -Section 425
+ Details
Name: |
dei_WrittenCommunications |
Namespace Prefix: |
dei_ |
Data Type: |
xbrli:booleanItemType |
Balance Type: |
na |
Period Type: |
duration |
|
X |
- Details
Name: |
us-gaap_StatementClassOfStockAxis=PRPL_ClassCommonStockParValue0.0001PerShareMember |
Namespace Prefix: |
|
Data Type: |
na |
Balance Type: |
|
Period Type: |
|
|
X |
- Details
Name: |
us-gaap_StatementClassOfStockAxis=PRPL_PreferredStockPurchaseRightsMember |
Namespace Prefix: |
|
Data Type: |
na |
Balance Type: |
|
Period Type: |
|
|
Grafico Azioni Stardust Power (NASDAQ:SDSTW)
Storico
Da Feb 2025 a Mar 2025
Grafico Azioni Stardust Power (NASDAQ:SDSTW)
Storico
Da Mar 2024 a Mar 2025