PRophet's AI-driven platform clinches two
prestigious awards for innovation and excellence, setting the
standard for the future of comms and marketing technology
NEW
YORK, May 6, 2024 /PRNewswire/ -- Stagwell
Marketing Cloud's (STGW) PRophet, the first integrated suite
of AI-driven tools built for communicators that span Earn,
Influence and Monitor offerings, has been recognized with two
significant industry awards, including:
- The 2024 North American Innovation SABRE Awards in the Tech
Stack: PR Software and Services category for PRophet
Earn for the second year in a row.
- The 28th Annual Webby Awards in the Apps and
Software: Marketing and Content Management category for PRophet
Influence.
PRophet is setting the standard for the
future of communications and marketing technology.
Presented by PRovoke Media, the Innovation SABRE Awards
celebrate cutting-edge campaigns, individuals, and technology
innovation across a wide range of categories essential to the
future development and direction of the PR industry. The PRophet
platform – which encompasses a suite of AI-driven tools including
Earn, Influence, and Monitor – was selected from more than
850 submissions. This back-to-back award win in the Tech Stack
category underscores PRophet's position as a pioneering force in
revolutionizing the comms tech landscape with AI.
Hailed as the "internet's highest honor" by The New York Times, The Webby Awards are presented by
the International Academy of Digital Arts and Sciences to recognize
excellence on the internet. PRophet Influence, powered by
Koalified, was selected from 13,000 entries and over 2.2 million
votes. Additionally, PRophet Earn was named as an honoree in the
AI, Metaverse & Virtual: Best Integrated Experience
category.
"We are honored to be recognized by these highly regarded
organizations for our continued innovation in marrying AI
technology with the unique needs of PR and marketing teams," said
Jason Brandt, CMO at PRophet.
"PRophet leverages AI technology to augment human intelligence in
ways that unlock next-level creativity, productivity and
performance. These wins reinforce our vision of creating
purpose-built solutions for modern communications and marketing
professionals."
PRophet is the flagship product within Stagwell Marketing
Cloud's Comms Tech Business Unit, a proprietary suite of SaaS
products built for in-house marketers.
About PRophet
PRophet is an essential AI-driven
CommsTech suite that empowers modern communicators and marketers to
work smarter, uncover new audiences, and drive more impactful
campaigns. The comprehensive suite combines three powerful
solutions: PRophet Earn uses a combination of AI, language
processing and machine learning to generate, analyze and test
content that predicts earned media interest and sentiment. PRophet
Influence combines generative AI, data analytics, and monitoring
technology to create personalized influencer marketing programs,
while PRophet Monitor delivers customized media monitoring across a
wide range of channels, alerting teams to emerging trends, brand
mentions, and opportunities for real-time response. PRophet was
founded in 2020 by PR and marketing industry thought leader and
entrepreneur Aaron Kwittken. It is part of the Stagwell
Marketing Cloud, a suite of SaaS solutions that powers research,
communications and media activation for in-house marketers. To
learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused,
AI-enablement platform built for the modern marketer. Born out of
Stagwell's (NASDAQ: STGW) network of award-winning marketing
agencies, SMC's technology empowers marketers to drive business
impact by giving them intuitive tools equipped with proprietary,
actionable data. SMC's portfolio of solutions powers strategic
consumer research, communications, and media activation for brands
worldwide by leveraging technology such as generative and
predictive artificial intelligence, shared augmented reality, and
more. Get your head in the cloud
at www.stagwellmarketingcloud.com.
Media Contacts:
Alex
Birmingham
KWT Global
abirmingham@kwtgloblal.com
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SOURCE Stagwell Inc.