Hollister Unveils Collegiate Graphics Shop, Representing More Than 30 Universities Nationwide
20 Agosto 2024 - 2:00PM
Hollister Co. (“Hollister”), a brand of Abercrombie & Fitch Co.
(NYSE: ANF), is rolling out its Collegiate Graphics Shop just in
time for the back-to-school and fall sports seasons. The 67-piece
collection is rooted in quality basics including crewneck
sweatshirts, hoodies and tees, touting vintage-inspired university
logos and graphics and represents more than 30 universities across
the United States.
Hollister is excited to outfit its teen
customers for the upcoming season with a wide range of products
created through official licensing agreements. Building on the
strong success of the brand's other vintage-inspired graphic
designs spanning cars, entertainment, racing and more, the
Collegiate Graphics Shop offers on-trend items that represent some
of the schools the brand’s customers love. Through market research,
Hollister found a white space within the brand’s target
demographic; customers were looking for trendy items to show school
spirit that still fit their aesthetic.
“We’re excited to offer our customers
high-quality, comfortable product as they head back to school,”
said Corey Robinson, Chief Product Officer of Abercrombie &
Fitch Co. “Our Collegiate Graphics Shop provides designs beyond
what are typically offered in most retail stores and on-campus
bookstores, and we can’t wait to see how they style their gameday
looks.”
As Hollister continues to connect with the
college and university space, the brand will enlist 350+ college
student-athletes across 10+ sports to serve as ambassadors and
share their Hollister gameday outfits on their social media
channels. The star-studded fall roster includes Ohio State
University running back TreVeyon Henderson, University of Florida
and USA women’s gymnast Leanne Wong, University of Michigan
quarterback Alex Orji, and University of California, Los Angeles
point guard Dylan Andrews.
Following her return from the Olympic Games in
Paris as an alternate for the USA Women’s Gymnastics team, Leanne
Wong is looking forward to sporting Hollister's University of
Florida apparel on campus in the fall. “I'm so proud to be a Gator
and love that Hollister is giving student-athletes, like me,
fashionable options to rep our teams,” said Wong.
Hollister is also excited to work with TreVeyon
Henderson, Ohio State University and first-team All Big Ten running
back who is returning for his senior year with the Buckeyes. “The
collegiate collection has everything I need whether I’m going to
class or headed to practice,” said Henderson.
The Collegiate Graphics Shop includes tees,
crewnecks, hoodies and hats, in sizes Women’s XXS-XXL and Men’s
XS-XXL, ranging from $29.95 to $59.95. All pieces are available
online now at www.hollisterco.com and in select stores.
About HollisterHollister
creates quality apparel, accessories and fragrance made for
capturing moments, creating memories and being unapologetically
you.
Hollister Co. is a brand of Abercrombie & Fitch Co. (NYSE:
ANF) and is sold through more than 500 stores worldwide and at
HollisterCo.com.
Media Contact:Abigail
OlshavskyAbercrombie & Fitch
Co.Public_Relations@anfcorp.com
Investor Contact:Mohit
GuptaAbercrombie & Fitch Co.(614)
283-6877Investor_Relations@anfcorp.com
Photos accompanying this announcement are available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/84cc3879-a2dc-4dd5-89b1-39fd8b794a6f
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