Asana Named to Fast Company’s First Annual List of Brands That Matter
26 Ottobre 2021 - 6:18PM
Business Wire
Recognized for its commitment to helping teams
achieve mission-critical work throughout the pandemic
Asana, Inc. (NYSE: ASAN)(LTSE:ASAN), a leading work management
platform for teams, today announced it has been named to Fast
Company’s first annual Brands That Matter list, honoring companies
that have achieved relevance through cultural impact and social
engagement while authentically communicating their mission and
ideals.
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Fast Company recognized Asana for its
commitment to supporting its customer community in 2020 and beyond.
(Graphic: Business Wire)
Fast Company recognized Asana for its commitment to supporting
its customer community in 2020 and beyond. In March 2020, Asana
launched the Asana is Here for You program to ensure that customers
were able to continue working together as effortlessly as possible
in the face of the challenges brought on by the global pandemic.
The campaign centered on:
- Supporting nonprofit organizations on the front lines of
COVID-19
- Providing economic relief to customers in need
- Mobilizing resources to help companies of all sizes adapt to
remote work.
As part of the Asana is Here for You program, the company
offered 12-months of free access to Asana Business for hundreds of
qualifying nonprofit organizations helping in the global fight
against COVID-19 and its devastating impacts. For example, New York
Cares kept the City’s most vulnerable populations fed by launching
a new Phone Bank Program to check in on isolated seniors and remote
learners with Asana. With access to Asana’s free Business plan,
Hope for Haiti’s entire staff in Haiti and in the United States was
able to work together on projects, share information, and keep
track of their work in an easy and convenient way—despite being
physically separated.
“Our customers are at the heart of everything we do,” said Dave
King, Head of Marketing, Asana. “Over the past 18 months, teams
have faced extraordinary challenges. We’re grateful to play a role
in providing them the tools, education, and assistance they need to
manage their work from anywhere. Our customers’ mission is our
mission. Being recognized as a Brand that Matters underlines our
commitment to helping teams achieve their goals together.”
The final list, which includes large multinational
conglomerates, small-but-mighty companies and nonprofits,
recognizes 95 brands that give people compelling reasons to care
about them—and offer inspiration for others to buy in. All 95 have
found an ability to forge an emotional connection with customers,
whether leading on the environment or pop culture, engaging B2B
customers, or responding meaningfully to current events.
“Fast Company is excited to highlight companies and
organizations that have built brands with deep meaning and
connections to the customers they serve. At a time when consumers
are holding companies to very high standards, businesses have much
to learn from these brands that have garnered respect and trust,”
says Stephanie Mehta, editor-in-chief of Fast Company.
The recognition is the latest industry accolade for Asana.
Earlier this year, Fast Company recognized Asana as #15 on its
prestigious list of the World's Most Innovative Companies for 2021
and one of the Best Workplaces for Innovators, a testament to its
commitment to serving its customers and empowering teams to work
together effortlessly.
About Asana
Asana helps teams orchestrate their work, from small projects to
strategic initiatives. Headquartered in San Francisco, CA, Asana
has more than 107,000 paying customers and millions of free
organizations across 190 countries. Global customers such as
Amazon, Japan Airlines, Sky, and Under Armour rely on Asana to
manage everything from company objectives to digital transformation
to product launches and marketing campaigns. For more information,
visit www.asana.com.
About Fast Company
Fast Company is the only media brand fully dedicated to the
vital intersection of business, innovation, and design, engaging
the most influential leaders, companies, and thinkers on the future
of business. The editor-in-chief is Stephanie Mehta. Headquartered
in New York City, Fast Company is published by Mansueto Ventures
LLC, along with our sister publication, Inc., and can be found
online at fastcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211026006013/en/
Leah Wiedenmann press@asana.com
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