HOKA® Announces the Launch of Speedgoat 6: Designed to Conquer the Trail
15 Luglio 2024 - 3:00PM
Business Wire
The HOKA Trail Greatest of All Time Returns
With Updated Outsole Traction and a Responsive Ride to Tackle
Technical Terrain
HOKA®, a division of Deckers Brands (NYSE: DECK), is proud to
debut the latest iteration of the award-winning Speedgoat
franchise; the Speedgoat 6. The newly designed Speedgoat was built
with an optimal balance of cushioning and traction, making it an
ideal solution for training or racing.
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the full release here:
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HOKA Speedgoat 6 (Photo: Business
Wire)
Many Trails. One Goat.
The Speedgoat 6 introduces ultralight CMEVA cushioning to the
midsole, combined with aggressive traction for the lightest and
most responsive Speedgoat to date. These thoughtful updates ensure
an agile and grippy ride, engineered for conquering challenging
terrain with confidence. The reinvigorated design of the Speedgoat
nods to HOKA’s origins, and the brand's ongoing dedication to
pushing boundaries on the trail.
A workhorse for technical terrain, the Speedgoat 6’s Vibram®
Megagrip outsole, equipped with Traction Lug, delivers aggressive
traction across both wet and dry surfaces. Drawing inspiration from
the resilience of a goat's hoof, the 5mm lugs feature a revised
orientation, increasing grip and adaptability. This high performing
technology from Vibram® offers unparalleled confidence, empowering
runners to tackle trails with ease.
The Speedgoat 6 features a new lightweight woven upper designed
to enhance breathability while remaining durable. A HOKA patent
pending dynamic vamp and internal support chassis offer an
accommodating fit to keep your foot stable and secure at a variety
of paces. The plush, dual-gusseted tongue and reinforced toe bumper
allow for enhanced support and protection ensuring a comfortable
ride mile after mile. Weighing in at 8.2 oz for a women’s size 8
and 9.8 oz for a men’s size 10, with a 40mm stack height and 5mm
drop, the Speedgoat 6 was made to elevate your trail running
adventures.
“HOKA was born on the trails and remains deeply rooted in the
authentic essence of trail running. The Speedgoat 6 was
meticulously crafted to excel in these rugged environments,
offering a seamlessly smooth ride that can conquer a myriad of
elements,” said Colin Ingram, Vice President of Product at HOKA.
“We are excited for trail enthusiasts to experience the GOAT,
whether they are taking on their next trail race, embarking on a
thru-hike, exploring more technical terrains or stepping onto the
trail for the first time.”
Born to Tame the Trail
HOKA will launch a new campaign, ‘MANY TRAILS. ONE GOAT.,'
highlighting the unstoppable OG trail icon. This campaign will
debut with a short film that showcases two trail runners conquering
a range of terrains – dirt, gravel, rocks, and wet surfaces, thanks
to the incredibly grippy soles of the Speedgoat 6. The ‘MANY
TRAILS. ONE GOAT.’ campaign underscores HOKA’s position as the
leader in trail shoe innovation, and its ongoing dedication to
pushing the boundaries of sport.
Beginning on July 15, HOKA is encouraging all movers to get out
and experience the trails through local and nationwide Strava
challenges. Those hoping to complete the nationwide challenge will
need to complete 11,000 feet of vertical gain through recorded
Strava activities, within 30 days. All registered participants of
this challenge will be entered for a chance to win a pair of
Speedgoat 6 shoes, with additional prizes for those who complete
the challenge. The four local segment challenges will take place in
Snowbird, UT, Goat Hill in Charlotte, NC, Mount Tamalpais in San
Francisco, CA, and Green Mountain in Boulder, CO. The winners of
the local segments will be crowned for completing the most
repetitions in 30 days, with men’s and women’s local legends for
each segment being awarded an entry into a US UTMB event of their
choice.
The Speedgoat 6 franchise will expand later this Fall with two
GORE-TEX® models. These low and mid iterations will feature
GORE-TEX® Invisible Fit technology for waterproofness and
breathability with a lighter, more flexible construction.
The Speedgoat 6 (MSRP $155) is available for purchase today at
HOKA.com and at authorized HOKA dealers worldwide.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and
apparel brands in history. Conceived in the mountains, HOKA
footwear delivers an unprecedented combination of enhanced
cushioning and support for a uniquely smooth ride. Every day, HOKA
pushes the innovation and design of its footwear and apparel by
teaming up with a deep roster of world champions, taste makers and
everyday athletes. From finish lines to everyday life, HOKA fans
love the brand for its bold and unexpected approach, and its belief
in the power of humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has over 50-years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please visit
www.deckers.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240715265928/en/
HOKA Media Contacts Caitlin Sanchez HOKA Global Brand
Communications caitlin.sanchez@deckers.com
Miranda Young HOKA Global Brand Communications
miranda.young@hoka.com
Brandon Smith OutsidePR hoka@outsidepr.com
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