Discover Card Announces Winners of Student Card Design Contest
24 Febbraio 2010 - 2:00PM
Business Wire
Discover card today announced the winners of the company’s first
social media Discover® Student card design contest. Grand
prize winner, Rainna Langley, was awarded $1,000 for her cassette
tape-themed artwork. Lauren Snyder received $500 for her
space-themed card design, and third place recipient, John Bell, was
awarded $250 for his dollar bill card design.
The online contest, which launched in mid-December, provided two
ways for Discover fans to participate in the card design creative
process. First, users created and shared original artwork through
the Discover Facebook page. The highly interactive application
enabled Discover fans and visitors to easily draw their designs on
a widget with a Discover card graphic overlay that resembled a real
credit card.
Second, Discover fans and visitors voted on their favorite
designs. The social media contest received approximately 6,700 card
design entries and over 200,000 votes. The grand prize winning
design will be featured on the next Discover Student card, which is
slated to debut in April.
“The contest enabled Discover fans and visitors to share
in the creation of a new student card design in an easy, fun and
interactive way,” said Anas Osman, vice president of acquisition at
Discover. “Not only did we receive great artwork with tremendous
voter participation, we also saw greater awareness of our Discover
Student card and a 25 percent increase of Discover card Facebook
fans since the contest launched.”
Honorable mentions included card designs by Aoki Duank, Glen
Donaldson, John Quinton, and Omnia Mostafa Tawakol. They each
received a $50 Discover gift card.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
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