Discover to Serve as New Orange Bowl Game Title Sponsor
26 Agosto 2010 - 1:00PM
Business Wire
Discover Financial Services (NYSE: DFS), the Orange Bowl
Committee and ESPN announced today that an agreement has been
reached for Discover to be the title sponsor for the 2011-2014
Orange Bowl Games and the 2013 BCS National Championship Game. The
Orange Bowl Game will be known as the “Discover Orange Bowl” and
the 2013 BCS National Championship game to be hosted by the Orange
Bowl in South Florida will be named the “2013 Discover BCS National
Championship Game.” Under the partnership, Discover will be the
official card of the Orange Bowl and the Bowl Championship
Series.
In conjunction with this new alliance, a new game mark has been
developed that will be incorporated into all Discover Orange Bowl
and BCS-related materials.
The four-year deal includes the multi-media integration of
Discover as part of ESPN’s season-long college football coverage
and marketing.
“We are very excited to partner with the Orange Bowl and college
football on ESPN,” said Harit Talwar, President of U.S. Cards for
Discover. “Our cardmembers are very passionate about college
football. As title sponsor of the Orange Bowl, Discover will be
rewarding our cardmembers all year long with exclusive benefits,
including ticket offers and unique experiences at the Discover
Orange Bowl. It’s a great way to show how it pays to Discover.”
“Discover’s commitment to the Orange Bowl reinforces the game’s
national strength and appeal as one of the premier sporting events
in the country,” said Eric Poms, CEO of the Orange Bowl Committee.
“We welcome Discover to South Florida and the home of championship
college football and we look forward to a long and mutually
beneficial partnership. Our shared passion will leave a lasting
impact on our community, while further enriching the 77-year
history of the Orange Bowl.”
Added Ed Erhardt, President, ESPN Customer Marketing and Sales,
“Discover is passionate about college football and committed to
activating their Orange Bowl sponsorship in a meaningful way. Their
season-long, multi-media engagement, culminating with the Discover
Orange Bowl, will provide a platform from which they can create a
truly impactful experience for fans and unique rewards for their
cardmembers. We look forward to growing this relationship between
ESPN, Discover and the Orange Bowl in the coming years.”
Title sponsorship of the Orange Bowl and sponsorship of the BCS
is further demonstration of Discover’s commitment to college
football. Discover also has college football partnerships with
Notre Dame Football on NBC and the Big Ten Network.
The first Orange Bowl game was played in 1935 with the mission
to bring tourism to South Florida through an annual football game
and Festival. In its 77-year history, the Orange Bowl has hosted 19
National Champions, 17 Heisman Trophy winners and in 1965 became
the first Bowl game to be played in prime time. The not-for-profit
organization now serves as a foundation of the South Florida
community by hosting championship sporting events, related premier
entertainment and meaningful community-driven initiatives
year-round to inspire youth, engage families and make South Florida
a better place. The Orange Bowl Festival attracts thousands of
visitors to the South Florida community, and brought nearly $200
million in economic impact during the 2008-09 season, when the
Orange Bowl Committee hosted both the Orange Bowl and BCS National
Championship.
The Discover Orange Bowl is one of five BCS Bowl games, which
take place annually in four locations: South Florida, Pasadena,
Calif., the Phoenix area and New Orleans. All five games will be
televised on ESPN as part of a new agreement. Allstate has renewed
as title sponsor of the 2011-2014 Allstate Sugar Bowls and the 2012
Allstate BCS National Championship Game. The schedule for the BCS
Bowl games on ESPN follows.
Sat, Jan 1
5 p.m. ET
Rose Bowl Game ESPN / ESPN Radio 8:30 p.m. ET
Fiesta Bowl ESPN / ESPN Radio
Mon, Jan 3 8:30 p.m. ET
Discover Orange Bowl ESPN / ESPN Radio
Tue, Jan 4
8:30 p.m. ET
Allstate Sugar Bowl ESPN / ESPN Radio
Mon,
Jan 10 8:30 p.m. ET
BCS National Championship Game ESPN
/ ESPN Radio
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
About the Orange Bowl Committee
The Orange Bowl Committee is a not-for-profit, 343-member,
primarily-volunteer organization. It is a self-sustaining,
independent organization that supports and produces activities and
events that enhance the image, economy and culture of South
Florida. The Orange Bowl Festival features a year-round schedule of
events culminating with the Discover Orange Bowl on January 3,
2011. Other OBC core events include the MetroPCS Orange Bowl
Basketball Classic, Orange Bowl Youth Football Alliance, Orange
Bowl International Tennis Championships and Orange Bowl Sailing
Regatta Series. For more information on the 2010-11 Orange Bowl
Festival and its events, including promotional and volunteer
opportunities through the Ambassador Program, log on to
www.orangebowl.org.
About ESPN, Inc.
ESPN, Inc. is the world’s leading multinational, multimedia
sports entertainment company featuring a portfolio of over 50
multimedia sports assets. The company is comprised of six domestic
television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic
& ESPN Deportes), ESPN, ESPN2, ESPNU & ESPNEWS HD simulcast
services, ESPN Regional Television, ESPN International (46
networks, syndication, radio, web sites), ESPN Radio, ESPN.com,
ESPN The Magazine, ESPN Enterprises, ESPN PPV, ESPN Zones
(sports-themed restaurants), and other growing new businesses
including ESPN3.com (Broadband, formerly ESPN360.com), ESPN Mobile
Properties, ESPN on Demand and ESPN Interactive. Based in Bristol,
Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect
subsidiary of The Walt Disney Company. The Hearst Corporation holds
a 20 percent interest in ESPN.
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