Discover to Offer Unique Rewards and Experiences Through New Social Media Contests
29 Marzo 2011 - 4:56PM
Business Wire
Discover Financial Services (NYSE: DFS) announced today its
three exciting social media contests that give cardmembers and
Discover fans opportunities to win prizes, a once-in-a-lifetime
Stanley Cup experience for their child, and the chance to give back
to a local school.
“Discover has a history of connecting cardmembers to rewarding
experiences using social media, and we're pleased to announce three
new ways for customers to further engage with us," said Mike Boush,
vice president of E-Business at Discover.
The contests are designed to provide fans with exciting and
relevant ways to join the conversation and partake in engaging
experiences.
At Facebook.com/Discover, users can participate in the following
contests:
- Discover School Giveaway:
Building on its charitable mission of supporting public education,
Discover is awarding $25,000 to a U.S. public school (K-12) through
its “School Giveaway” contest, which is an extension of its
year-long “Everyday Giveaway” sweepstakes program. From now until
April 30th, Discover Facebook fans may nominate their favorite
public school and cast one vote each day throughout the contest
period. The school earning the most votes will receive $25,000 to
use on books, supplies, technology and other much-needed items.
Discover is planning to announce the winner in May.
- Win a Day with the Stanley Cup:
Through its partnership with the National Hockey League, Discover
is creating unique and exciting opportunities to engage with hockey
fans nationwide. On March 24, Discover launched a contest where a
U.S. youth hockey player will get to spend a day with the Stanley
Cup. To be considered for this once-in-a-lifetime opportunity,
parents of players ages 13 and younger can submit a short video of
their child’s most memorable moment on the ice. From April 15-21,
Facebook users will vote for their favorite video. The top three
videos earning the most votes will be judged by a panel and one
winner will receive a special certificate from the NHL commissioner
to spend a day with Lord Stanley’s Cup. The winner will be
announced in May.
- Feel the Earn: Beginning April
1st, Discover is encouraging cardmembers to share how they have
maximized their Cashback Bonus® rewards through the “Feel the Earn”
promotion. Each week through June 30, four cardmember submissions
will be chosen at random to receive a $25 Discover gift card.
Weekly winners’ contest submissions will then be judged by a panel
and one grand prize winner will be chosen to receive $5,000 in
Cashback Bonus. The grand prize winner will be determined based on
several criteria, including appropriateness to theme, originality
and creativity, and perceived practical use of their entry.
Discover is planning to announce the winner in July.
To read official rules and participate in the contests, visit
Discover’s Facebook page at Facebook.com/Discover.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
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