Mindshare Selected to Lead Full-Funnel Media
and Marketing Approach
CHICAGO, July 21,
2022 /PRNewswire/ -- Discover Financial Services
has selected Mindshare, the media services company that is part of
WPP, as their US media agency of record, in leading audience and
media strategy, planning, investment, measurement, and data and
analytics.
Mindshare will partner closely with Discover to drive a
full-funnel marketing and media approach across the full customer
journey from awareness through account opening through retention.
Mindshare is particularly suited to this work, having successfully
completed its integration with global performance agency Neo
earlier this year, providing clients with a broader range of
transformative media services.
"We are thrilled to partner with Discover, a financial services
powerhouse that always puts their customers first," says
Amanda Richman, North America CEO,
Mindshare. "Together, we will help Discover drive business
transformation, by connecting brand to performance and purpose to
deliver Good Growth."
"Working with Mindshare gives Discover a fresh perspective on
our media approach and allows us to tap into their strong thought
leadership, analytics and measurement capabilities," said
Kate Manfred, Senior Vice President
and Chief Marketing Officer at Discover. "As we continue Discover's
mission to help people spend smarter, manage debt better and save
more so they achieve a brighter financial future, while also
pushing to be the leading digital bank and payments partner, it is
important to develop a holistic media vision that is appropriate
for our highly disruptive industry, and Mindshare is the partner to
help us continue to push our thinking."
Mercer Island Group led an extensive competitive review of the
account.
About Mindshare:
Mindshare is a media services company that accelerates Good
Growth for its clients in the age of transformation. Good
Growth is business growth that is enduring and sustainable while
also helping to shape society and the world for the better. We
accelerate it for our clients by using media as a multiplier to
drive sales and maximize marketing investments. We use Precisely
Human Intelligence that combines data science and behavioral
science to understand consumers and their motivations better and we
act on that intelligence by planning media with intention to
connect brands with consumers around their shared values. We were
the first purpose-built company created by WPP and today our 10,000
people operate in 116 offices in 86 countries, helping to drive
Good Growth for our clients, our people, the industry and the
world.
http://www.mindshareworld.com
Instagram and Twitter: @mindshare_usa
Facebook: facebook.com/mindshareusa
LinkedIn: LinkedIn.com/company/mindshare
About Discover
Discover Financial Services (NYSE: DFS) is a digital banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States. The company issues the
Discover® card, America's cash rewards pioneer, and offers private
student loans, personal loans, home loans, checking and savings
accounts and certificates of deposit through its banking business.
It operates the Discover Global Network® comprised
of Discover Network, with millions of merchants and cash access
locations; PULSE®, one of the nation's leading ATM/debit
networks; and Diners Club International®, a global
payments network with acceptance around the world. For more
information, visit www.discover.com/company.
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SOURCE Mindshare