Industry Leader Steve Provost Named SVP of Marketing and Brand Strategy for Maggiano's Little Italy
17 Aprile 2009 - 6:00PM
PR Newswire (US)
DALLAS, April 17 /PRNewswire-FirstCall/ -- Brinker International,
Inc. (NYSE:EAT) has named Steve Provost senior vice president of
marketing and brand strategy for the company's 45-unit upscale
casual Italian-American brand, Maggiano's Little Italy. Provost
joins Brinker with almost two decades of restaurant and foodservice
industry experience, including his most recent role as Chief
Marketing Officer and EVP for Quizno's Subs and Sandwiches. His
career also includes a series of progressive leadership roles
within the YUM! Brands, Inc. organization, including Chief
Marketing and Innovation Officer for Long John Silver's and
A&W; Senior Vice President of Franchising and Vice President of
Marketing for Kentucky Fried Chicken. In his new role, Provost is
tasked with branding, advertising and development of overall
marketing strategy as well as food and beverage initiatives for the
Maggiano's Little Italy brand. Provost will report to Wyman
Roberts, Chief Marketing Officer for Brinker International and
President of Maggiano's Little Italy. "The breadth and depth of
Steve's restaurant industry experience will provide valuable
insight as he leads our Maggiano's brand marketing team," said
Roberts. About Brinker International Brinker International, Inc.
(NYSE:EAT), is one of the world's leading casual dining restaurant
companies, serving more than 1 million guests daily. Founded in
1975 and based in Dallas, Texas, Brinker owns or franchises more
than 1,700 restaurants in 28 countries and employs more than
125,000. Brinker restaurant brands include Chili's(R) Grill &
Bar, On The Border Mexican Grill & Cantina(R) and Maggiano's
Little Italy(R). Brinker also holds a minority investment in
Romano's Macaroni Grill(R). The company was named one of FORTUNE
Magazine's Most Admired Food Service Companies in 2009 and was
honored by the magazine as one of the Top 50 Employers for
Minorities and the Top 50 Employers for Women. For more
information, visit http://www.brinker.com/. About Maggiano's Little
Italy Maggiano's Little Italy specializes in Italian-American
cuisine served in a warm and friendly atmosphere. Maggiano's menu
features both classic and contemporary recipes -- authentic pastas,
signature salads, prime steaks, fresh seafood, regular chef
specials and specialty desserts. Maggiano's 45 locations worldwide
offer lunch and dinner, delivery, carryout service and banquet
spaces for special occasions. For more information, visit
http://www.maggianos.com/. DATASOURCE: Brinker International, Inc.
CONTACT: Stacey Sullivan of Brinker International, 1-800-775-7298
Web Site: http://www.brinker.com/ http://www.maggianos.com/
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