Schick Intuition Announces Sponsorship of
Cassadee Pope's The Hereditary Tour, Hitting the Road in
July 2024 Emphasizing the Importance
of On-the-Go Self-Care
SHELTON,
Conn., June 13, 2024 /PRNewswire/ -- Schick
Intuition is thrilled to announce the brand is going on
tour this summer in partnership with Grammy Award-nominated rock
singer-songwriter and winner of NBC's "The
Voice," Cassadee Pope, to sponsor her 14-city summer
headline tour, The Hereditary Tour.
Schick Intuition will be on the road with the inspiring Cassadee
Pope to help underscore Schick Intuition's commitment to effortless
self-care as both parties will collaborate to create empowering
original branded content featuring Pope's new song "Eye
Contact".
At all 14 stops of the tour, fans will have the opportunity to
engage with Schick Intuition and Cassadee via QR code for a chance
to win exclusive autographed merchandise courtesy of The
Hereditary Tour along with Schick Intuition product.
"Schick Intuition strives to enable effortless moments of
self-care, especially in the lives of those who are busy and tight
on time but who still want a comfortable smooth shave," says
Melissa Rossi, Brand Strategy
Manager for Schick Intuition at Edgewell Personal Care. "We are
so excited to partner with Cassadee and have her share why she
loves her Schick Intuition Razors with her fans! Knowing how
important those moments of self-care are to her pre-show routine,
we are thrilled to sponsor her throughout her tour."
As a multifaceted artist constantly on the move, Cassadee Pope
embodies the essence of being a successful, female
singer-songwriter who navigates a whirlwind of professional
commitments while striving to prioritize everyday care. Recognized
for her powerful voice and dynamic performances, Cassadee Pope has
an impressive career as a rock singer-songwriter. She gained
national attention as the first female winner of NBC's "The Voice"
and later earned a Grammy nomination. Pope's partnership
with Schick Intuition highlights the importance of nurturing
oneself amidst the demands of a hectic schedule while maintaining
effortless success.
"I am thrilled to announce that Schick Intuition is joining
me on the road this summer as my official tour sponsor!" says
Grammy Award-nominated singer-songwriter, Cassadee Pope. "The
Schick Intuition Razors are great when I'm out on tour. The
hassle-free design eliminates the need for shave gel and helps me
get concert-ready in no time."
Schick Intuition is a 2-in-1 razor with a built-in soap bar that
lathers and shaves in one easy step. No need for shave gel! Made
with natural fragrances and organic aloe, this smooth-gliding
4-blade cartridge hugs the contours of the legs and body. Schick
Intuition is the perfect personal care product for busy individuals
who are trying to fit in small moments of self-care while
conquering each day as their most confident self.
Please visit www.Schick.com to find more information on Schick
Intuition and the Schick Intuition Sensitive Care Razor and
Advanced Moisture Razor. Available for purchase nationwide at
your favorite retailer. For more information on Cassadee Pope,
please visit www.cassadee.com. Followers can also find more details
by following @cassadeepope and @schickintuition on Instagram.
About Schick Intuition®
Schick Intuition Razors lather and shave in one easy step, with no
need for shave gel! These razors for women feature a built-in
moisturizing bar made with organic fragrances and ingredients
helping soften skin as you shave. Its smooth-gliding 4-blade
cartridge has a pivoting head to hug the contours of your legs and
body. Plus, Schick Intuition Razors are perfect for first-time
shavers, minimizing nicks and cuts.
About Cassadee Pope
Cassadee Pope is a Grammy
Award-nominated rock singer-songwriter. Formerly the lead singer of
the Cassadee's recent single, "Coma," featuring Taylor Acorn, has
over 2.3M streams on Spotify and
she's already releasing new music this year ahead of her 2024
Summer tour.
About Edgewell Personal Care
Edgewell
(NYSE: EPC) is a leading pure-play consumer products
company with an attractive, diversified portfolio of established
brand names including Schick® and Wilkinson
Sword® men's shaving products; Schick® and Billie® women's
shaving products; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Bulldog®, Jack
Black® and Cremo® grooming products; Fieldtrip™ skin care products;
and Wet Ones® hygiene products. The Company has a broad global
footprint and operates in more than 50 markets, including the U.S.,
Canada, Mexico, Germany, Japan, the U.K. and Australia, with approximately 7,000 employees
worldwide.
Media Contact:
Carmen Zanetti
carmen.zanetti@edelman.com
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SOURCE Schick Intuition