HubSpot to Acquire B2B Intelligence Leader, Clearbit
01 Novembre 2023 - 2:00PM
Business Wire
Addition of Clearbit will expand data
capabilities of HubSpot’s customer platform
HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling
businesses, announced today that it has entered into a definitive
agreement to acquire Clearbit, a top B2B data provider, to help
HubSpot customers grow with industry-leading customer
intelligence.
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the full release here:
https://www.businesswire.com/news/home/20231101067523/en/
HubSpot to Acquire B2B Intelligence
Leader, Clearbit
Real-time, unified data is at the core of the HubSpot customer
platform. HubSpot unifies first-party customer data and connects it
with native marketing, sales, and service engagement tools. With
Clearbit, HubSpot will be able to bring rich third-party company
data into its system of record, making HubSpot the central source
of truth for go-to-market professionals. From tracking website
visits to monitoring a company’s news announcements, HubSpot will
be able to provide front-office teams the most comprehensive
context about their customers and prospects–at a time when it is so
critical to identify best fit customers and purchase intent.
“To cut through the noise with deep relevance, businesses need
reliable, high-quality data about their customers. That means
enriching your company’s internal customer data with real-time
external context,” said Yamini Rangan, CEO of HubSpot. “Clearbit
has made it its mission to collect rich and useful data about
millions of companies. HubSpot’s AI-powered customer platform
combined with Clearbit’s data will create a powerful, winning
combination for our customers.”
Clearbit helps businesses enrich customer records with over 100+
firmographic, demographic, and technographic data points from
public and private data sources including social profiles, company
websites, crowdsourcing, and more. Over 400,000 users rely on
Clearbit’s robust data across 20 million companies and 500 million
decision-makers to identify high-fit prospects, understand purchase
intent, and effectively connect with customers.
While it has become easier to gather company and contact data
over the past few years, it is still challenging for scaling
businesses to analyze and use that data. With the combination of
Clearbit and HubSpot AI in one platform, HubSpot customers will be
able to easily understand their data and pull actionable
insights.
"Clearbit has always believed that data is fundamental to the
best B2B go-to-market teams," said Matt Sornson, Co-Founder and CEO
of Clearbit. "By joining forces with HubSpot, the industry's most
loved B2B customer platform, we will unlock a whole new level of
value for our customers and help all of B2B grow better.”
Clearbit has been available to HubSpot customers as part of the
HubSpot App Marketplace since 2019. As part of this acquisition,
HubSpot remains dedicated to upholding its high standards of
responsible data sourcing, transparency, privacy, and security.
Upon completion of the transaction, Clearbit will become a
wholly owned subsidiary of HubSpot and eventually be integrated as
an offering within HubSpot’s customer platform.
Forward-looking statements
This press release includes certain “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995, including statements regarding the anticipated benefits of
the Clearbit acquisition. These forward-looking statements include
all statements that are not historical facts and statements
identified by words such as “will,” “expects,” “anticipates,”
“intends,” “plans,” “believes,” “seeks,” “estimates” and words of
similar meaning. These forward-looking statements reflect our
current views about our plans, intentions, expectations,
strategies, and prospects, which are based on the information
currently available to us and on assumptions we have made. Actual
results may differ materially from those described in the
forward-looking statements and will be affected by a variety of
risks and factors that are beyond our control, including risks set
forth under the caption “Risk Factors” in our Annual Report on Form
10-K for the fiscal year ended December 31, 2022 and our other SEC
filings. We assume no obligation to update any forward-looking
statements contained in this document as a result of new
information, future events or otherwise.
About HubSpot
HubSpot (NYSE: HUBS) is the customer platform that helps your
business grow better. HubSpot delivers seamless connection for
customer-facing teams with a unified platform that includes
AI-powered engagement hubs, a Smart CRM, and a connected ecosystem
that extends the customer platform with over 1,500 App Marketplace
integrations, a community network, and educational content from
HubSpot Academy. Today, over 184,000 customers across more than 120
countries use HubSpot to attract, engage, and delight customers.
Learn more at www.hubspot.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231101067523/en/
HubSpot PR Team: media@hubspot.com
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