Festivalgoers Can Expect Unique Experiences
and Exclusive Perks as IHG Hotels & Resorts Brings Exceptional
Hospitality and Unforgettable Moments to the 2024 Festival
Season
ATLANTA, May 29, 2024
/PRNewswire/ -- As summer festival season heats up, IHG Hotels
& Resorts is launching "The Festival Closet by IHG x Pickle*" a
collaboration with Pickle, the premier peer-to-peer fashion
rental marketplace. The new partnership allows guests to rent the
most in-demand festival fashion for free, tapping into the trend of
travelers choosing to experiment with bolder and more adventurous
styles while on the go.
This limited-time, curated fashion edit spans styles and
categories, from Cult Gaia dresses, to sold-out Miaou sets to
Chanel belt bags, and allows guests to rent festival outfits at no
cost, either through the Pickle app or in-person at a pop-up
showroom at IHG's Hotel Indigo Lower East Side New York. Guests can
enjoy the convenience of renting last-minute festival fashion finds
and exploring trending styles without the pressure, cost or
environmental impact of buying new.
"Festival season is an exciting time for us to connect with
travelers in a fun and unique way," says Connor Smith, Vice President of Masterbrand
Strategy for IHG. "Every choice our guests make while traveling
reflects who they are, and our partnership with Pickle helps us
give our guests more options to express their identity through
fashion."
"The Festival Closet by IHG x Pickle" pop-up will be hosted at
Hotel Indigo Lower East Side New York, providing an opportunity to
shop in-person. Dates and times are as follows:
- Saturday, June 1: 12 p.m. – 4 p.m.
EST
- Sunday, June 2: 12 p.m. – 4 p.m.
EST
- Monday, June 3: 4 p.m. – 8 p.m.
EST
"The Festival Closet by IHG x Pickle" will be shoppable via
Pickle's app starting today through June
9 and then again from July 27 through
August 4, while supplies last. Simply search the curated
collection featuring hand-selected festival pieces, choose your
favorite item, insert the code FESTIVALCLOSET and rent it for
free for up to 14 days. At the end of the rental, return via
doorstep pickup from Pickle's integrated couriers, in-store drop
off at Pickle's West Village store or mail using the pre-paid QR
code/shipping label.
"Festivals have become the ultimate opportunity to remove our
personal style guardrails and make a statement. But it also means
we're often sourcing our looks with single-wear purchases, which
can be expensive and wreak havoc on the environment," said
Julia O'Mara, Co-Founder and COO of
Pickle. "Renting from other people's closets is the ultimate
solution, and now, in partnership with IHG, we're collectively
bringing that solution and thrill of the hunt to the masses for
festival season."
The Official Kick-Off Social
IHG Hotels & Resorts
will kick off the biggest summer festival season yet with an
invitation-only celebration at Hotel Indigo Lower East Side New
York's vibrant rooftop, Mr. Purple. Located in one of NYC's most
energetic neighborhoods, the rooftop offers 360-degree views of
Manhattan. The event will include
a DJ set from Natasha Diggs,
exclusively curated cocktails, light bites, and a special Pickle
showroom showcasing the cutest festival pieces and offering
discounts for future rentals.
IHG Hotels & Resorts will continue bringing people together
throughout the summer by creating new ways to redeem IHG One
Rewards points for exclusive music festival tickets and memorable
moments through its experiences platform IHG One Rewards Access.
All festival season long, members can use their points to gain
access to VIP tickets and premier hospitality experiences
worldwide.
To learn how to redeem points for exclusive offerings, please
visit auctions.ihg.com, and to learn more about IHG One Rewards,
visit IHGOneRewards.com.
*Discount code eligible between May 29,
2024, and June 5, 2024,
limited to 1 rental per person. Each day during the eligibility
period, rental discounts are limited to the first rentals daily.
Free discount is capped at $100
rental value, eligible for rental products only. In real-life
rentals are available at the Pickle pop-up at Hotel Indigo Lower
East Side New York; digital rentals must be made through the Pickle
app. Renter is fully liable for any damage or loss of the rental.
Terms and conditions apply. Offer subject to availability and
cannot be combined with other promotions. The provider reserves the
right to modify or terminate this offer at any time without prior
notice. Rental returns will be facilitated through the Pickle app.
Items can be dropped off in person at 21 8th Ave or returned via
courier or shipping by selecting that return method on the app.
About IHG Hotels & Resorts
IHG Hotels
& Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global
hospitality company, with a purpose to provide True Hospitality for
Good.
With a family of 19 hotel brands
and IHG One Rewards, one of the
world's largest hotel loyalty programmes, IHG has over 6,300 open
hotels in more than 100 countries, and a development pipeline of
over 2,000 properties.
- Luxury & Lifestyle: Six
Senses Hotels Resorts Spas, Regent Hotels &
Resorts, InterContinental Hotels &
Resorts, Vignette
Collection, Kimpton Hotels &
Restaurants, Hotel Indigo
- Premium: voco
hotels, HUALUXE Hotels &
Resorts, Crowne Plaza Hotels &
Resorts, EVEN Hotels
- Essentials: Holiday Inn
Express, Holiday Inn Hotels &
Resorts, Garner hotels, avid
hotels
- Suites: Atwell
Suites, Staybridge
Suites, Holiday Inn Club
Vacations, Candlewood Suites
- Exclusive Partners: Iberostar
Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding
company and is incorporated and registered in England and Wales. Approximately 375,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about
our hotels and
reservations and IHG One Rewards. To
download the IHG One Rewards app, visit the Apple
App or Google Play stores.
For our latest news, visit
our Newsroom and follow us
on LinkedIn.
About Pickle
Pickle is a leading peer-to-peer rental
marketplace that makes the most coveted items from your community's
closets available for rent on demand. With simple listing
processes, flexible pricing, and rental periods, an extensive
selection of trending apparel, and convenient delivery
options, we make it easy to keep items in circulation, explore
different brands and styles for less, and earn passive income on
items already in your closet. Founded in 2021 and headquartered in
New York, NY, we are on a mission
to unlock the billions of underutilized goods in people's homes and
make them more affordable, accessible, and circular in every
community. To learn more, download the app from the Apple App
Store, visit https://shoponpickle.com/, shop our West Village
store, and follow us on Instagram and TikTok.
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SOURCE IHG Hotels & Resorts