Pringles® mascot Mr. P embraces the Movember
tradition of shaving his iconic moustache via the brand's social
media channels to help raise awareness
TORONTO, Nov. 19,
2024 /CNW/ - For the second year in a row,
Pringles® Canada is partnering
with Movember – the world's leading men's health charity – to help
raise awareness and spark meaningful dialogue about men's mental
health. During the month of Movember, Pringles® will donate up to
$50,000 and is launching an engaging
social media campaign to foster meaningful conversations around
men's mental health.
Together, Pringles® and Movember are "popping open" important
discussions through the promotion of the Movember Conversations
tool, a free, interactive platform designed to help people level up
their skills when it comes to discussing mental health. The online
tool uses a module-based guided approach to tough conversations
relevant in today's world covering topics such as job loss, social
isolation and family pressures. Last year, Pringles® and Movember's
partnership generated close to 40,000 clicks for Movember
Conversations highlighting just how motivated Canadians are to help
close ones in need and foster meaningful discussions around mental
health. To learn more, check out this year's Movember
Conversations tool:
https://conversations.movember.com/en/pringles-campaign-2024/.
"Whether it's to support a friend or a partner, we're delighted
to be promoting the Movember Conversations tool to give people more
approachable ways to navigate what can often be tough discussions
around mental health," says Nicole
Gawen, Canada Marketing and Wellbeing Lead, Kellanova
Canada. "Pringles® is built around connecting with others through
shared experiences and this comes to life in our continued
partnership with Movember underscoring our commitment to supporting
mental wellness and health across Canadian communities."
In addition to its donation, Pringles® kicked off the month of
November by shaving the iconic moustache off its beloved mascot,
Mr. P, as seen exclusively through the brand's social media
channels.
"We're thrilled to continue our partnership with Pringles® and
of course, Mr. P's participation in the long-standing Movember
tradition of shaving his moustache," says Todd Minerson,
Movember Canada Country Director. "By promoting Movember
Conversations, this partnership helps Movember continue to break
down stigmas around mental health and provide people with helpful
tools for fostering tough to have, but essential, conversations
that make difference in the lives of men across Canada."
Those interested in supporting Mr. P on his Movember journey can
donate here.
About Movember:
Since 2003, Movember has
challenged the status quo, shaken up men's health research, and
transformed the way that health services reach and support men.
With the help of their global network of supporters, they have
raised over $1.3 billion for men's
health, funding more than 1,300 men's health projects worldwide –
including some of the largest prostate cancer registries in the
world. Movember is committed to advancing this work by pioneering
new research, supporting cutting-edge treatments, promoting healthy
behaviours, and advocating for gender-responsive healthcare that
better meets the unique needs of men. By improving men's health, we
can have a profoundly positive impact on men, their families, and
their communities.
To learn more, please visit Movember.com.
About Kellanova:
Kellanova (NYSE: K) is a
leader in global snacking, international cereal and noodles, and
North America frozen foods with a
legacy stretching back more than 100 years. Powered by
differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's vision is to become
the world's best-performing snacks-led powerhouse, unleashing the
full potential of our differentiated brands and our passionate
people. Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, well-being,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and our methodology, please
visit our website at kellanova.ca.
SOURCE Kellanova