It's a bird…It's a plane...No, it's mustaches!
See what happens when the most iconic mustaches go missing to solve
the ultimate game day snack emergency
CHICAGO, Feb. 3, 2025
/PRNewswire/ -- With one of the most iconic mustached mascots in
the game (looking at you, Mr. P), Pringles® knows mustaches
are so much more than a facial feature. They're a statement-maker –
for those who have them, admire them, or just love the iconic ones
on the Pringles cans. That's why for the biggest snacking
and sporting occasion of the year, Pringles and its
mustached mascot, Mr. P, are back, bringing together the biggest
mustached celeb cast the brand has ever had to help deliver big
flavor to the Big Game with its eighth consecutive campaign,
"Call of the Mustaches," brought to life by FCB New
York.
"With our iconic mascot Mr. P on every can, Pringles has
the strongest mustache in the snack aisle," said Sarah Reinecke, Kellanova's U.S. Vice President
of Marketing, Salty Snacking. "This year, we're harnessing the
power of some of the most legendary mustaches in culture to take
our crisps to new heights, literally. Fans everywhere are
encouraged to 'Stache Up on their favorite Pringles while
watching these glorious 'staches soar on game day and beyond."
Actor Adam Brody, facial-haired
legends Nick Offerman and
James Harden and Big Game legend
Coach Andy Reid teamed up with
Pringles to take fans into a wonderfully weird world where a
simple call makes mustaches take flight – delivering an
unforgettable and crave-worthy experience where Pringles
comes to the snacking rescue. Watch the ad HERE.
"You can set your watch to it. Every year, when people all over
the country have exhausted their precious supply of game day
Pringles, the mustaches heed the call of Mr. P and take
flight. We at FCB were incredibly fortunate to have our cameras
ready to capture that magical migration for the world to witness
and delight in – and laugh at," said Michael Aimette, FCB New York's Chief Creative
Officer.
Following the unveiling of Pringles' social
teaser featuring four 'stached silhouettes, fans took to
social media to share their best guesses of who would star in the
brand's Big Game campaign. Three of the silhouettes were revealed
to be Adam Brody, Nick Offerman and James Harden in teaser videos hinting at the
ad's creative direction, keeping the fourth mustached star a
mystery. With the reveal of Pringles' official ad spot
today, the brand surprised football fans who may recognize the
fourth and final familiar face as soon-to-be 7x Big Game coach
Andy Reid who is taking his team to
the Big Game again this year.
The spot brings to life a fantastical world where mustaches fly
to the store to pick up more Pringles for a party in need of
a serious snack restock. With actor Adam
Brody discovering what happens when you're craving
Pringles crisps and Nick
Offerman, James Harden and
Andy Reid shown in their element as
their 'staches are summoned to make a snacking save, "Call of the
Mustaches" proves that when you bring Pringles, you're
bringing more than a snack – you're making a snacking
statement.
"I know there are some things that everybody wants more
of, like mustaches and snacks," said Adam
Brody. "It was so fun to work alongside some of the most
iconic mustaches in the game – Nick, James, Andy, Mr. Potato Head
and Mr. P."
The :30 second spot will air during the end of the second
quarter. Beyond the ad, Pringles will 'Stache Up on every
corner of the internet with a fully integrated campaign including
PR, digital, retail marketing, influence and social media, all with
'staches at the center. Pringles and the ensemble cast also
worked with creators such as Wishbone Kitchen founder and private
chef, Meredith Hayden and
celebrity barber and entrepreneur, Victor
Fontanez of @VicBlends in December, amplifying the
excitement and mustached moments leading up to the Big Game.
Pringles also announced two new and one returning
game day-inspired flavors hitting shelves in February and May, so
fans can enjoy the flavor of game day all year long. Snackers can
get their hands on new Pringles Loaded Potato Skins and the
returning Pringles 7-Layer Dip at retailers nationwide
beginning in late February, with new Pringles x Miller Lite
Beer Can Chicken at retailers nationwide beginning in May. Visit
Pringles.com to find the flavors at a store near you and keep
an eye out for more flavor news from Pringles this
summer.
Nobody wants to have to run to the store in the middle of the
Big Game, so be sure to 'Stache Up on your favorite Pringles
crisps for your game day and beyond. Follow @Pringles,
#Pringles and our cast of superstars on your favorite social media
platforms to experience every mustached moment ahead of the Big
Game and tune in to see the ad live on Feb.
9.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
(312) 988-2008
SFeldman@webershandwick.com
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SOURCE Kellanova
