Season One features intimate conversations
with Cameron Diaz and Katherine Power, Benji
and Joel Madden, Tamera
Mowry-Housley and Adam
Housley, rapper-turned-Cookies Founder Berner, and WWE Hall
of Famers, Brie and Nikki Garcia on
how they turned their side hustle into success
— Link to Side Hustles series
trailer/teaser here.
— All Side Hustles
Series assets here.
LOS
ANGELES, Nov. 8, 2024 /PRNewswire/ -- Today, VEEPS
and VEEPS Studio announce its latest celeb-packed original content
series, Side Hustles. Side Hustles premieres
on Nov. 8, 2024 with a four-episode
debut, delivering a potent combination of entrepreneurialism,
determination, business know-how and insider info on some
incredible brands, brought to life by the narrative of their
celebrity founders — from actor and author Cameron Diaz and her brand mogul cofounder
Katherine Power to actress
and TV personality, Tamera
Mowry-Housley and her husband, Adam Housley. Fans will be treated to
insider reveals, narrated by renowned journalist and the voice of
MTV Cribs, SuChin Pak,
on how they run their businesses and personal lives, while those
with an entrepreneurial spirit will be served inspiration and
tangible tips they can apply to their own side hustle, brand or
business endeavor. The series is available exclusively on Live
Nation Entertainment's streaming platform, VEEPS.
Each episode is an up-close-and-personal encounter with
entertaining megastars talking candidly about their pride and joy
passion projects and if you watch closely, you'll leave feeling
like you've received a private mentorship for your side hustle from
some of the world's best brand creators. Side Hustles is directed
by Jason Berger and executive
produced by Berger, Amy Laslett and
Mark J. Marraccini for Kids at Play
and Benji Madden, Joel Madden, Kyle
Heller and Bobby Gomez for
VEEPS.
Good Charlotte rocker, serial entrepreneur and executive
producer, Benji Madden, on
the series: "I've always felt that artists across all mediums,
genres and cultures are natural brand builders. They tap into their
instincts daily and make decisions based on their gut feelings,
often starting trends, influencing movements and shifting culture.
To me it makes perfect sense as to why so many of us are natural
entrepreneurs and it's inspiring to be able to look deeper into
some of those artist-entrepreneur businesses across different
corners of art and entertainment."
Each 20 minute episode pairs together two brands with a mix of
interviews, docu-follow and behind-the-curtain footage of the
business, immersing the viewer in the world of each side hustle,
walking through its inception, cultural ties, and product
functionality. The series is narrated by a familiar voice,
MTV News alum, SuChin Pak,
who resumed her popular role as MTV Cribs narrator upon the series
return in 2021.
Episode overviews:
- Author and actor Cameron
Diaz and brand building powerhouse Katherine Power take us on the set of their
latest marketing shoot to talk all about the story behind their
company Avaline and its delicious, transparent, organically
farmed wine.
- Benji and Joel Madden
take us into the offices and recording studios of artist management
and creativity incubator, MDDN, which today is a second home
to acts like Bad Omens, Chase Atlantic, Eyedress, Poppy, and
Waterparks, a second chapter following its time as The Boom Boom
Room.
- The most globally recognized cannabis brand-turned-cultural
lifestyle enterprise Cookies was founded by Bay Area rapper
Berner in 2012 and we're lucky enough to tour the Cookies
compound to hear about how a mega brand was built from just one
unique marijuana strain.
- Gottmik, drag performer, makeup master and the first
trans man to compete on RuPaul's Drag Race has made up some
of the most iconic faces, from Cindy
Crawford, to Paris Hilton,
Heidi Klum, Adam Lambert, and Lil Nas X, placing her
perfectly to develop her much-anticipated beauty line GOTT Beauty,
due to launch in 2025.
- Beloved actress and Emmy-winning TV host Tamera Mowry-Housley and her husband
award-winning journalist Adam
Housley warmly welcome viewers to their latest business
venture Housley Napa Valley and Barnhouse Napa.
- Brie and Nikki Garcia are
most famously known for their WWE Hall of Fame careers, but
a passion for wine and their Italian heritage saw the Garcia Twins
seek out an outstanding winemaking team to create the bold and
beautiful wine brand, Bonita
Bonita.
- Mayer Hawthorne, the
GRAMMY-nominated singer, producer, songwriter, arranger, audio
engineer, DJ, and multi-instrumentalist tells us about his newest
endeavor, Wine & Vinyl Collector's Club where he has
paired his refined musical taste with wine expert [insert name] to
bring his much-adored Wine & Vinyl Hour into people's
homes.
- Singer/songwriter and content creator and proud
Filipino-American AJ Rafael has collaborated with many
people including Tori Kelly, Jeremy
Passion, Kina Grannis, and Kolohe
Kai, amassing quite the following on YouTube and TikTok. His latest
collaboration is with his wife Alyssa
Rafael to create pop cult fashion brand Kuyate.
Viewers can access the episodes exclusively on VEEPS.com with a
VEEPS All Access subscription (U.S. only) or rent individual
episodes for $3.99. For updates and
clips, follow Side Hustles on @sidehustlesveeps and VEEPS on
Instagram @veeps.
About Side Hustles: Side Hustles is an episodic series
serving up an exclusive insider peek into the successful brands
created and run by some of our most favorite and well-known names
across Hollywood, entertainment,
music, and culture. Both inspiring and revealing, Season One sees
celebrities including Cameron
Diaz and Katherine
Power, Benji and Joel
Madden, Tamera
Mowry-Housley and Adam
Housley, WWE Hall of Famers The Garcia Twins, Brie
and Nikki Garcia and
rapper-turned-cannabis entrepreneur Berner dish on the
lessons they've learned building brands like Avaline, MDDN, Housley
Napa Valley, Bonita Bonita and
Cookies. Side Hustles is available exclusively on Live Nation's
streaming platform, VEEPS.
About Veeps: Veeps is the world's leading streaming
platform for live music and entertainment where fans can connect
with their favorite artists through live and on-demand concerts,
comedy shows, and more. Launched in 2018 by Joel and Benji Madden, Veeps has streamed
performances to millions of viewers worldwide for thousands of
artists including Billie Eilish, Bob Dylan, Brandi Carlile, Chris
Stapleton, Foo Fighters, and Kings of Leon. Veeps has been
named a Fast Company World's Most Innovative Company, nominated for
an Emmy, and holds the Guinness World Record for the world's
largest ticketed livestream performance by a solo male artist.
Veeps content is available via veeps.com and apps on Apple TV,
Roku, iOS, Samsung, and Android. Veeps is a part of Live Nation
Entertainment (NYSE: LYV).
About All Access: VEEPS All Access is the first music
subscription service to offer premium quality concerts and live
music entertainment, connecting artists with fans when they can't
be in the crowd. Subscribers will have unlimited access to hundreds
of upcoming live and on-demand performances each year, exclusive
VEEPS-only artist content, merch drops, and more for $5.99 a month, or an annual fee of $60. It's your all-access pass to a show, every
night, wherever you are.
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SOURCE Veeps