Dubbed The Sure Thing, the club is designed to
increase the likelihood of hitting the ball solidly into the air
and experiencing that euphoric feeling that comes from a shot well
hit
DALLAS, Aug. 1, 2024
/PRNewswire/ -- It's a familiar feeling: You're at a
Topgolf venue with friends and family, and approach the tee
line to take your best swing. You shift into a backswing and let
the club fly – only to soon discover the only thing you've
contacted is thin air as you've missed the ball entirely.
Topgolf sees you, novice Player, and celebrates the bad shots
just as much as the beautiful swings, but the modern golf
entertainment leader has a soft spot for newbies to the game of
golf.
Enter Topgolf's The Sure Thing club, designed in
collaboration with Callaway engineers and made for the everyday,
"just want to feel the thrill of hitting a golf ball" Player. Not
for sale and only available for gameplay at Topgolf, The Sure Thing
is equipped with features that basically guarantee your golf
swing, is, well, a sure thing:
- Enormous club face: A larger club face means a better
chance of making contact with the ball, resulting in less whiffs
and more hits.
- 20° loft: Real talk – all that means is the ball will
fly higher after you hit it.
- Shorter club shaft: That long, slender part of a golf
club? That's the shaft, and the shorter it is, the more control
Players have.
- Chicken wing technology: Leave the complicated
technology for another day. The Sure Thing is powered by Topgolf's
proprietary chicken wing technology, something no other company has
dared use before (wink, wink).
"At Topgolf, we exist to bring joy through more ways to play the
game of golf, and The Sure Thing is one way we're delivering on
that purpose," said Topgolf CEO Artie
Starrs. "We want everyone to experience the thrill of
hitting the ball solidly and into the air, and designing a club
with new Players in mind is our way of helping to make that happen.
I remember the first time I hit a solid shot into the air as a kid
and we want to enable that thrill for everyone! New Players are
going to love it and experienced Players will too."
The Sure Thing is now available at all Topgolf venues in the
U.S.
About That Chicken Wing Technology
Sure, chicken wing
technology may not be a real thing, but when Topgolf is making the
rules, they make them fun. That's why in honor of The Sure Thing
club that's powered by proprietary chicken wing technology, Topgolf
is offering Players one free order of boneless chicken wings per
bay on Aug. 5 when they try out
The Sure Thing during their gameplay, while supplies last.
"The world needs more play in it, and that's all we're trying to
do at Topgolf – offer a chance for our Players to cut loose and
have fun, and now they can do it with a club that helps make the
game more enjoyable no matter your skill level," said Topgolf Chief
Brand Officer Geoff Cottrill. "The
Sure Thing is designed for people who are new to golf or whose game
just isn't that great – people like me!"
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE:
MODG) brand, Topgolf is the ultimate instigator of play. Thanks to
our 100 outdoor venues around the globe, industry-leading Toptracer
technology, mobile game and app, we're leading the charge of modern
golf wherever our Players are. We offer a variety of tech-driven
games, a top-tier food and drink menu, and a vibe focused on more
play for all. Topgolf brands are on a mission to enable Players to
hit 50 billion golf balls between 2022 and 2025. To learn more or
make plans to come play around, visit topgolf.com.
Media Contact:
Amanda Gleason
press@topgolf.com
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SOURCE Topgolf