MSG Networks & FanDuel Announce Dynamic Partnership
07 Novembre 2019 - 6:56PM
MSG Networks (NYSE: MSGN) and FanDuel, the country’s premier gaming
destination, announced today a new comprehensive sponsorship
agreement that will designate FanDuel as an official sports gaming
partner for New York Knicks and New Jersey Devils broadcasts on MSG
Networks.
The unique partnership includes a mix of in-game and halftime
integrations, branded content and commercial spots that will air
during MSG Networks’ Knicks and Devils game broadcasts, as well as
features that will air during the team’s pre- and post-game shows.
Devils telecasts will also showcase live updates and updated
betting odds on the ticker during each intermission to keep fans
up-to-date between periods.
“We are excited to partner with FanDuel to bring our fans timely
content and information that provides a deeper way to engage with
our game coverage,” said Kevin Marotta, Senior Vice President,
Marketing and Content Strategy, MSG Networks.
“Joining forces with MSG Networks allows us to further enhance
the viewing and sports betting experience for fans, giving them a
new way to watch sports,” said Mike Raffensperger, Chief Marketing
Officer, FanDuel. “By partnering with MSG Networks, we are leading
the charge in how sports gaming operators integrate with
broadcasting, ultimately transforming the experience for sports
fans.”
As part of the deal, MSG Networks also recently debuted “Inside
the Lines," a new, five-minute show that will air before every
Knicks pre-game show and provide viewers with a quick look at the
NBA betting landscape. A one-minute, NHL-focused show, “Line to
Line,” will air leading into every Devils pre-game show,
highlighting some of the available betting lines around the league
and in the Devils game that night.
The partnership will also feature integration on MSG Networks’
social channels and MSG GO, its live streaming and video on demand
platform, enhancing the overall viewing experience for Knicks and
Devils fans.
About MSG Networks Inc.MSG Networks Inc., a
pioneer in sports media, owns and operates two award-winning
regional sports and entertainment networks and a companion
streaming service that serve the nation’s number one media market,
the New York DMA, as well as other portions of New York, New
Jersey, Connecticut and Pennsylvania. The networks feature a wide
range of compelling sports content, including exclusive live local
games and other programming of the New York Knicks, New York
Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres,
as well as significant coverage of the New York Giants and Buffalo
Bills. This content, in addition to a diverse array of other
sporting events and critically acclaimed original programming, has
established MSG Networks as the gold standard in regional
sports.
About FanDuelFanDuel Group is an innovative
sports-tech entertainment company that is changing the way
consumers engage with their favorite sports, teams, and leagues.
The premier gaming destination in the United States, FanDuel Group
consists of a portfolio of leading brands across gaming, sports
betting, daily fantasy sports, advance-deposit wagering, and
TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel
Group has a presence across 45 states and 8 million customers. The
company is based in New York with offices in California, New
Jersey, Florida, Oregon, and Scotland. FanDuel Group is a
subsidiary of Flutter Entertainment plc, a leading international
sports betting and gaming operator and a constituent of the FTSE
100 index of the London Stock Exchange.
MSG NetworksDan Schoenberg / 212-465-6367Scott
Weiss / 212-324-3401
FanDuelEmily Bass / 703-203-6113
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