Survey Shows 66 Percent of Retailers Interested in Mobile Point of Sale (mPOS) as a Core Customer Service Strategy
30 Aprile 2012 - 2:00PM
Business Wire
Motorola Solutions, Inc. (NYSE: MSI) today released the findings
of a survey that demonstrates increasing interest from retail,
hospitality and field service industries for mobile Point of Sale
(mPOS) solutions as a core strategy for improving customer service.
Retailers in particular showed a strong interest in deploying mPOS
solutions over the next couple years to provide shoppers with more
personalized service and payment convenience while gaining
countless opportunities to close the sale.
Retailers are embracing mPOS pilots and trials to eliminate the
high cost of traditional cash registers and accept customer
payments – including magnetic stripe and chip and PIN-based credit,
debit, gift and loyalty cards, as well as near field communications
(NFC) payments via mobile phone – wherever and whenever needed.
Fifty-five percent of those surveyed even plan to incorporate the
ability to take cash as part of their mPOS operations. The mPOS
allows businesses to offer customers brand new conveniences that
improve the quality and speed of service and increase loyalty.
KEY FACTS
- Sixty-six percent of retail respondents
are interested in mPOS, while 42 percent of retail respondents are
currently piloting or starting trials within the next 36 months,
and the majority is focused on using mPOS for sales associates on
the store floor or line-busting.
- More than seven in 10 (71 percent)
retailers that indicated interest in mPOS are using or planning to
use it to improve customer service and also intend to provide
access to inventory management (51 percent), pricing (48 percent)
and merchandise returns (42 percent) applications.
- In December 2011, Motorola's holiday
shopper survey found that one-third of store visits ended with an
average of $125 unspent due to missed opportunities to purchase.
The survey also found that inefficient payment processes were one
of the leading contributors to those lost sales. More than 43
percent of shoppers agreed that their shopping experience improved
when store associates used mPOS devices.
- Sixteen percent of surveyed retailers
currently have an mPOS solution deployed, while less than 9 percent
have completely mobile or portable checkout systems.
- On average, retail respondents
anticipated replacing more than 36 percent of their fixed POS as a
result of migrating to an mPOS.
SUPPORTING QUOTE
Michelle Crissey, Customer Solutions lead, Motorola
Solutions
“As retailers battle for shoppers’ hearts and wallets, mPOS
serves as a valuable tool that can help turn browsing into buying.
When the power of mPOS is in the hands of every retail associate,
shopping becomes an experience and associates are always in a
position to make the sale.”
SURVEY BACKGROUND AND METHODOLOGY:
- The survey was fielded from December
2011-February 2012, targeted to full-time experienced employees in
the retail, hospitality and field service industries in North
America, United Kingdom, France and Germany.
- The survey was designed to reveal
interests and experiences with the use of mPOS solutions.
- 541 respondents completed the survey
without knowledge of Motorola Solutions’ sponsorship.
- The e-Rewards® Opinion Panel, operated
by Research Now, is the largest "by-invitation-only" online
research panel serving more than 900 research firms with more than
3 million respondent members.
SUPPORTING RESOURCES
Website: Motorola Solutions Mobile Point of Sale
Solutions
Website: Motorola Solutions Retail Solutions
Survey Results: Motorola Solutions Mobile POS Study
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication solutions and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit
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LLC and are used under license. All other trademarks are the
property of their respective owners. ©2012 Motorola Solutions, Inc.
All rights reserved.
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