NEW
YORK, March 5, 2024 /PRNewswire/ -- OUTFRONT
Media Inc. (NYSE:OUT), one of the largest out of home media
(OOH) companies in the U.S., is proud to announce a series of
initiatives to honor and celebrate the achievements of women in
art, culture, and innovation throughout Women's History Month in
March. With a partnership with Ad Age and a special MOMENTS series,
OUTFRONT aims to shine a spotlight on the contributions of women
throughout history and in contemporary society.
Building upon its Black History Month partnership, OUTFRONT is
again teaming up with Ad Age to celebrate Women's History Month.
Throughout March, advice from the publication's Leading
Women will be featured on OUTFRONT's digital media across the
U.S. – including billboards and transit locations, with QR codes
directing people to AdAge.com for more information.
In addition, this month, Moments by OUTFRONT, OUTFRONT's content
and publisher platform, celebrates Women's History Month with
curated content now visible on OUTFRONT's transit media, reaching
millions of commuters daily. 'Moments in Culture' showcases the
works of rising women artists exploring contemporary Cubism through
a partnership with Artsy. 'Moments in Life,' a collaboration
with PureWOW, highlights the inventions made by women throughout
history, encouraging audiences to reflect on the ingenuity and
creativity of women inventors and their impact on society. Both
series are currently running in New
York's MTA, San Francisco's
BART, and Miami-Dade County's MIA. Additionally, 'Moments in Art'
invites commuters to experience Joan
Jonas' transformative video art piece "Mirage," sourced from
MoMA's collection and currently displayed in New York's MTA.
"After two successful years working with Ad Age on Black History
Month initiatives, I am thrilled to extend our partnership into
Women's History Month," said Liz
Rave, Vice President, Marketing at OUTFRONT. "Through
highlighting strong, powerful women and their contributions on our
large format media, we aim to celebrate the diverse talents,
achievements, and contributions of women in media, art, culture,
and innovation. By amplifying their voices and stories, we hope to
inspire audiences to recognize and celebrate the vital role of
women in shaping our world."
"We are thrilled to work with OUTFRONT during Women's History
Month to amplify the voices of Ad Age's cohort of Leading Women,"
said Ad Age Editor-in-Chief Jeanine
Poggi. "This series is about women's history through the
lens of personal history—and the transformative paths these
trailblazers have taken as they've helped drive marketing, and the
culture, forward. We hope these stories of learning from
failure, knowing your worth as a leader and embracing the power of
disability marketing inspire future generations of leaders."
For more information about OUTFRONT's Women's History Month
initiatives and to view the MOMENTS series, please visit
https://www.outfront.com/womens-history-month-2024
About OUTFRONT Media Inc.
OUTFRONT leverages the power
of technology, location and creativity to connect brands with
consumers outside of their homes through one of the largest and
most diverse sets of billboard, transit, and mobile assets in
North America. Through its
technology platform, OUTFRONT will fundamentally change the ways
advertisers engage audiences on-the-go.
Website references included in this press release have been
provided as a convenience, and the information contained on such
websites is not incorporated by reference into this press
release.
OUTFRONT Media Contacts:
Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.