ALEXANDRIA, Va., April 11,
2024 /PRNewswire/ -- Cross Screen Media, a CTV
activation managed service provider for local agencies, today
announced its strategic partnership with LiveRamp (NYSE: RAMP), a
leading data collaboration platform. This collaboration marks a
significant step towards enhancing Cross Screen Media's targeting
and measurement capabilities, while strategically positioning them
for the cookieless future. Through its use of LiveRamp's identity
resolution and transcoding app that is Powered by Snowflake, Cross
Screen Media is proactively ensuring that its agency customers will
be able to continue to leverage their market-leading audiences
while complying with updated privacy measures.
Furthermore, as marketers want to control more of their customer
data, while also driving insights off consented data and
accelerating time to value, they can take advantage of the LiveRamp
partnership. By leveraging LiveRamp's Snowflake Native App, Cross
Screen Media's customers can maintain control over their data in
Snowflake while building a foundation with LiveRamp's identity,
enabling a range of different use cases and downstream
applications.
Cross Screen Media will also be incorporating RampID, LiveRamp's
privacy-centric identifier, into its planning, activation, and
measurement offerings. RampID leverages a people-based approach to
identity, allowing marketers to connect and activate data
throughout the ecosystem and reach authenticated audiences at
scale. Using RampID, Cross Screen Media's agency customers are now
empowered with audience-based activation and measurement across
linear and digital channels.
"By partnering with LiveRamp and accessing their identity
solutions via the Snowflake Media Data Cloud, we're able to ensure
that our agency customers can reach addressable audiences at scale
and effectively measure reach and frequency – today and into the
future," said Michael Beach, CEO,
Cross Screen Media.
"We're seeing our customers integrate marketing capabilities
natively in their Snowflake environment, in part because embedding
identity in the Data Cloud minimizes their data movement," said
Erin Boelkens, VP, Product,
LiveRamp. "By empowering them to connect more data within their
environments, and enhancing measurement wherever their data lives,
among other key capabilities, we're able to better situate them to
navigate signal loss."
Agencies interested in leveraging Cross Screen Media's enhanced
managed service can inquire for more information below.
About Cross Screen Media
Cross Screen Media is a
leading CTV activation managed service for advertising agencies,
built on a proprietary technology platform that enables advertisers
to plan and measure advertising across Connected TV and
audience-driven Linear TV at the local level. We seamlessly fit
into existing workflows to help agencies scale, differentiate and
deliver high-impact campaigns for their clients.
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SOURCE Cross Screen Media