INDIANAPOLIS, April 4,
2023 /PRNewswire/
-- Simon® announced the opening of the first
U.S. store for the storied French brand Etam, at Dadeland Mall
in the Summer 2023 Serving the rapidly growing Miami market, Dadeland Mall currently ranks
among the top retail properties in the U.S. and has served as a
point of introduction for several international brands recently
including Mango, Bimba y Lola, Razer and Tous, among others.
Etam, established in 1916, offers consumers French fashion, from
lingerie and swimwear to pajamas, loungewear and lifestyle
accessories. Etam currently operates more than 850 stores
throughout Europe, Middle East, Latin
America and Asia.
"Opening a store in Miami is a
strategic turning point for the group. We are thrilled to partner
with Simon for this opening and look forward to bringing our French
lingerie expertise to the U.S. market," said Laurent Milchior, CEO
of Etam.
"We are excited to work with Etam to bring its French twist on
fashion to Dadeland Mall. Etam is a global brand that we believe
has a strong brick-and-mortar future in the U.S. We hope to see
them expand throughout our portfolio," said Zach Beloff, Vice President of Leasing at
Simon.
The new store, at Dadeland Mall, will open Summer 2023 and will
feature Etam's latest store concept. Client experience will be at
the heart of the store thanks to connected fitting rooms and a
mobile checkout system. The store design features pink and
nude colors with brass finishings to create a feminine and intimate
atmosphere, to ensure the client feels at home.
About Simon
Simon® is a real estate investment
trust engaged in the ownership of premier shopping, dining,
entertainment and mixed- use destinations and an S&P 100
company (Simon Property Group, NYSE: SPG). Our properties
across North
America, Europe and Asia provide community
gathering places for millions of people every day and generate
billions in annual sales.
About Etam
Founded in 1916, Etam has been a leader in lingerie for more than a
century. Known for creating beautiful bras, underwear, sleepwear,
and swimwear, the French brand continues to use its lace
savoir-faire and passion for materials innovation to make women
feel free. In 2020, Etam unveiled its sustainability program WeCare
and announced its participation in The Fashion Pact, a global
environmental coalition of leading fashion and textile brands. Etam
opened its first Paris boutique in
1928 on Rue-Saint Honoré, and currently has over 850 stores in over
55 countries.
Etam also serves its global customers through its e-commerce
website www.etam.com.
Find more about Etam on Etam.us
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SOURCE Simon