INDIANAPOLIS, June 13,
2023 /PRNewswire/ -- Simon® and
Razer, the leading global lifestyle brand for gamers,
announced their collaboration for five RazerStore shops as the
brand continues its experiential retail expansion in 2023. Each
RazerStore offers premium gaming hardware and gear created for
gamers by gamers. These retail footprints offer high energy venues
for customers to shop, gather and compete using the latest
technologies across Razer's expansive catalog of products.
The new RazerStore locations are now open to entertain shoppers
at King of Prussia, serving
the greater Philadelphia region,
Roosevelt Field on Long Island,
The Florida Mall in Orlando,
Dadeland Mall in Miami, and The
Domain in Austin.
"When shopping for premium products, customers demand the
highest quality, not just for the products themselves, but also for
the shopping experience. We have meticulously curated our
RazerStores to offer exactly that, experiential shopping for the
best gaming products available, and Simon has been the perfect
partner to help us make this vision a reality," said Christine Cherel, Senior Director of Global
Retail at Razer.
"We are excited to work with Razer to bring their cutting-edge
computers and gaming hardware to new and existing shoppers. The
properties selected will expose Razer to tens of millions of
customers annually and position them next to best-in-class global
brands. We love introducing new stores where customers can test,
try, and buy the latest gear," said Zach
Beloff, Vice President of Leasing at Simon.
For over 16 years, Razer's top-shelf gaming and streaming
equipment, ranging from laptops and desktops, to keyboards,
headphones and more, have helped build a community of hundreds of
millions of fans worldwide. The RazerStore experience will feature
five exclusive zones dedicated to pro-gaming setups, streamers,
console gamers, digital creators, and apparel, as well as a demo
station where you can unbox and share videos of your latest
purchase with friends. In addition to its vast array of
award-winning products, Razer plans to offer regular esports and
gaming events with local collegiate organizations.
About Simon:
Simon® is a real estate investment trust engaged in the ownership
of premier shopping, dining, entertainment and mixed- use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North
America, Europe and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales.
About Razer:
Razer™ is the world's leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most
recognized logos in the global gaming and esports communities. With
a fan base that spans every continent, the company has designed and
built the world's largest gamer-focused ecosystem of hardware,
software and services.
Razer's award-winning hardware includes high-performance gaming
peripherals and Blade gaming laptops.
Razer's software platform, with over 200 million users, includes
Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a
proprietary RGB lighting technology system supporting thousands of
devices and hundreds of games/apps), and Razer Cortex (a game
optimizer and launcher).
Razer also offers payment services for gamers, youth,
millennials and Gen Z. Razer Gold is
one of the world's largest game payment services, and Razer Fintech
provides fintech services in emerging markets.
Founded in 2005, Razer is dual headquartered in Irvine (California) and Singapore, with regional headquarters in
Hamburg and Shanghai. Razer has 19 offices worldwide and
is recognized as the leading brand for gamers in the US,
Europe and China.
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SOURCE Simon