First-of-its-kind experience to launch in
New York and Los Angeles
INDIANAPOLIS ,
Nov. 16,
2023 /PRNewswire/ -- To help shoppers instantly find
the perfect present this holiday season, Simon®, a
global leader in premier shopping, dining, entertainment and
mixed-use destinations, is unveiling the next generation of
gift shopping: A team of free personal shoppers supported by
Simon's new "HolidAI" gift finding tool powered by the latest in
Artificial Intelligence (AI) technology.
Set to launch at marquee Simon properties in New York and Los
Angeles on Black Friday, Nov.
24, a team of Simon "helper elves" will be on site and ready
to assist shoppers with instant help from ChatGPT 4.0-powered
technology that is connected to a customized database of
retailer-specific gift ideas.
"Shopping at our centers during the holiday season is always
festive and we are excited to make the experience extra special
this year with our Simon 'helper elves' who will be using
customized AI technology to make gift finding easier for busy
shoppers," said Simon Chief Marketing Officer Lee Sterling. "As holiday shoppers engage with
our lively, knowledgeable helper elves, they will experience the
thrill of pinpointing just the right gift thanks to the latest
advancements in AI."
The Simon HolidAI Gift Finder experience will be rolled out at
Roosevelt Field® in Garden
City, N.Y., and Del Amo Fashion Center in Torrance, Calif., on Nov. 24, and recur every Saturday and Sunday
through Dec. 23. Activation hours
will be 11 a.m. to 5 p.m. local
time.
HolidAI helper elves will be positioned throughout the centers
to engage shoppers in conversations designed to pinpoint the
perfect in-mall gift ideas for even the hardest to satisfy friends
and family on their list. Equipped with computer tablets,
the helper elves will lead shoppers through a short
series of predictively-personalized, AI-generated questions. The
Simon HolidAI Gift Finder will not only help shoppers save time by
identifying the spot-on gift but let shoppers know exactly where
within the center to find it.
And when not helping shoppers, the helper elves will be
spreading cheer through impromptu singing and dancing performances
to brighten an already festive holiday shopping experience.
"We know our shoppers crave connecting in real life and finding
joy in discovering the new and different," said Sterling. "Our
HolidAI Gift Finder experience not only elevates gift giving in a
new and engaging way, it's another special holiday memory waiting
to be made."
The HolidAI gift finder tool is the latest interactive shopping
innovation designed by Simon to create the most enjoyable,
efficient, and productive shopping experience possible. Earlier
this year, Simon announced the expansion of its digital search
platform, Simon Search, across 187
destinations.
About
Simon
Simon®
is a real estate investment trust engaged in the ownership of
premier shopping, dining, entertainment and mixed-use destinations
and an S&P 100 company (Simon Property Group, NYSE: SPG). Our
properties across North America,
Europe and Asia provide community gathering places for
millions of people every day and generate billions in annual
sales.
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SOURCE Simon