NEW YORK, June 18, 2024 /PRNewswire/ -- CAMP, the Family
Experience Company, and Simon®, a real estate investment
trust engaged in the ownership of premier shopping, dining,
entertainment and mixed-use destinations, today announced a
strategic partnership to bring play and magic to even more families
across the country. Since 2018 CAMP has been the destination for
young families, creating extraordinary immersive retail experiences
like Bluey x CAMP, Encanto x CAMP, The Little Mermaid x CAMP
and Trolls x CAMP, inspiring and engaging kids and grown-ups
through its unique combination of play, product, and
performance.
CAMP currently operates seven locations with rotating
experiences in Atlanta,
Boston, Chicago, Dallas, Los
Angeles, New York, and
Washington, D.C. The Boston location, at Simon's Burlington Mall,
opened in 2022 and has created memories for thousands of families
across the Boston market. The
Burlington Mall CAMP location also recently announced that the
immersive adventure Bluey x CAMP, a collaboration with BBC Studios,
will be unveiled behind CAMP's signature magic door next month.
Tickets to the experience, which is its third stop on a nationwide
tour, went on sale earlier this month and are selling at a record
pace.
CAMP and Simon are proud to expand their collaboration by
bringing CAMP's shop-and-play hybrid model to more young families.
Two new locations will open at iconic Simon centers. King of Prussia, Greater Philadelphia's and the East Coast's
premier shopping destination, will welcome CAMP in 2024, and The
Galleria, Houston's most desirable
shopping and tourist attraction, will debut in early 2025. Both
locations will exceed 10,000 feet and feature rotating immersive
shows behind CAMP's signature Magic Door. This expansion initiative
reinforces CAMP's and Simon's commitment to bringing delightful
experiences and exclusive retail offerings to families across the
country.
"We are excited to embark on this strategic collaboration with
Simon," said Jenica Myszkowski,
CAMP's CEO. "CAMP has always envisioned an alternative version of
the family retail experience, and working with an operator like
Simon who understands retail better than anyone, we are poised for
the next step in this journey. We can't wait to bring CAMP magic to
even more customers nationwide, continuing our commitment to making
long-lasting memories for kids and grown-ups alike."
"Simon's mission is to elevate and reinvent the shopping
experience in modern and innovative ways for our shoppers and the
communities we serve. We are focused on curating new
experiences, like CAMP, and offering a one-stop destination for
families to shop, dine and play. We are excited to work with CAMP
to bring their newest immersive experiences to Simon centers," said
Zachary Beloff, Vice President,
Business Development and Leasing, at Simon.
Coinciding with this partnership, CAMP's existing group of
investors have made an additional equity investment to support the
Company's growth. "This collaboration with Simon accelerates Camp's
ability to deliver more fun, to more families all across the
country," said David Abrams,
Managing Partner of Velocity Capital Management, speaking on behalf
of the investor group. "CAMP has proven its ability to successfully
create immersive retail experiences that engage and delight
families -- we are excited to invest additional capital as the
company expands its reach and footprint in partnership with
Simon."
With a shared vision for growth and a dedication to providing
unparalleled experiences for families, both CAMP and Simon are
setting new standards in the "retailtainment" landscape. For more
information, visit camp.com or follow along @campstores. Link to
digital assets can be found here.
About CAMP:
CAMP is the destination for young
families. Since 2018, CAMP (The Store with The Magic Door) has
created extraordinary immersive retail experiences like Bluey x
CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging
families through its unique combination of play, product, and
performance. CAMP operates seven retail locations in Atlanta, California, Chicago, Massachusetts, New
York, Texas, and
Washington, D.C. For more
information, visit camp.com or follow along @campstores.
About Simon:
Simon® is a real estate
investment trust engaged in the ownership of premier shopping,
dining, entertainment, and mixed-use destinations and an S&P
100 company (Simon Property Group, NYSE: SPG). Our properties
across North America, Europe, and Asia provide community gathering places for
millions of people every day and generate billions in annual
sales.
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SOURCE CAMP