NEW
YORK, Oct. 29, 2024 /CNW/ -- GIPHY, the world's
largest library of GIFs and stickers, is partnering with TikTok,
the leading destination for short-form mobile video to enhance the
platform's direct messaging experience with AI-powered GIF
recommendations. GIPHY is a wholly-owned subsidiary of
Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform
offering high-quality creative content for transformative brands,
digital media and marketing companies.
This integration represents a dynamic
convergence of self-expression and creative communication.
By integrating GIPHY's API directly into TikTok's messaging
platform, the companies are taking their partnership to the next
level, bringing creative new features to TikTok's expansive user
base and giving access to the perfect GIF at their fingertips. This
collaboration will provide the TikTok community with a seamless and
personalized way to express themselves in chats using GIPHY's vast
and curated library.
"We're incredibly excited to deepen our partnership with TikTok
and bring the power of GIPHY to their direct messaging experience,"
said Jason Stein, Senior Vice
President of Business and Corporate Development at GIPHY. "This
integration represents a dynamic convergence of self-expression and
creative communication that will further connect TikTok's vibrant
community in authentic and engaging ways."
Key Highlights:
- AI-Powered GIF Recommendations: TikTok's specialized
recommendation engine will algorithmically suggest relevant GIFs
from the GIPHY library, making communication more engaging and
expressive.
- Enhanced User Experience: TikTok users will enjoy a
seamless and intuitive way to discover and share relevant GIFs
within their direct messaging.
- Launch Timeline: The new direct messaging experience
with GIPHY integration is expected to roll out later in Q4 or early
Q1, pending development and testing.
Currently, GIPHY content is widely accessible across nearly
every major social and messaging platform, increasingly adding more
creativity to the ways people engage all around the world. "Adding
GIPHY's engaging content to TikTok's direct messaging feature
strengthens the platform's existing offering while creating even
more exciting ways for TikTok's creative community to engage with
one another," said Franklin Ramirez,
Global Partnerships Director at TikTok. "We look forward to
exploring more ways that our partnership with Giphy can enhance the
experience across the TikTok platform."
About GIPHY
Founded in 2013, GIPHY Inc. is the
visual communication platform where thousands of creators, media,
and brand partners make everyday expression a little more moving.
GIPHY empowers you to discover and share the GIFs, Clips, and
Stickers that make your conversations more positive, more
expressive, and more you. In addition, GIPHY Ads enables
brands to connect with their audiences through ads people share,
not just see. Acquired by Shutterstock in 2023, GIPHY's
platform has a daily user reach of 1+ billion to which it serves
10+ billion pieces of short-form content every day. For more
information, visit GIPHY.com or follow us
on Instagram, Twitter, Facebook, and TikTok
@GIPHY.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK) is a premier partner for transformative brands, digital media
and marketing companies, empowering the world to create with
confidence. Fueled by millions of creators around the world and a
fearless approach to product innovation, Shutterstock is the
leading global platform for licensing from the most extensive and
diverse collection of high-quality 3D models, videos, music,
photographs, vectors and illustrations. From the world's largest
content marketplace, to breaking news and A-list entertainment
editorial access, to all-in-one content editing platform and studio
production service—all using the latest in innovative
technology—Shutterstock offers the most comprehensive selection of
resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us on LinkedIn,
Instagram, Twitter, Facebook and YouTube.
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SOURCE Shutterstock, Inc.