Under Armour becomes the Official and Exclusive
Uniform, Apparel and Footwear Partner of USA Football and the U.S. National Team
Through the 2028 Summer Olympics
BALTIMORE and INDIANAPOLIS, June 11,
2024 /PRNewswire/ -- USA Football, the sport's governing body in
the United States and the
organization responsible for creating and leading the U.S. National
Teams, and Under Armour, the innovative performance brand, today
announced a multi-year partnership through the 2028 Summer Olympics
in Los Angeles. The partnership
aims to allow every athlete to participate, ultimately growing the
game of football.
As the new Official and Exclusive Uniform, Apparel, and Footwear
Partner of USA Football, including
the U.S. Men's and Women's National Teams, Under Armour will
support USA Football's athletes as
they compete on the global stage with new innovations and
world-class products, reimagining how the sport will be outfitted.
The brand will also dress the first Olympic team for the 2028
Summer Games as flag football and USA Football's U.S. National Teams make their
Olympic debut.
Under Armour is committed to
aligning with the standards and best practices established by
USA Football as the sport's
governing body. Together, Under Armour and USA Football will structure the sport's
continued growth so athletes and coaches benefit from a
high-performance pathway that leads from youth recreational events
to the U.S. National Teams and, ultimately, the Olympics.
"USA Football is committed to
growing the game of football across all disciplines, including
tackle and flag. We truly believe this partnership with Under
Armour will reshape the game from the youth level to our elite
national teams," said USA Football
CEO Scott Hallenbeck. "We are beyond
excited to partner with Under Armour on the heels of the IOC's
announcement that football will be part of the 2028 Summer Olympics
in LA. Under Armour's commitment
to performance, innovation and sustainable products will be
critical to our national teams' success, but this partnership
extends far beyond just apparel and footwear."
From the rookies to the seasoned veterans, Under Armour has
always put the athlete first, inspiring them with performance
solutions they didn't know they needed and can't imagine living
without. From its origins on the field to today, the brand has
demonstrated its focus on making athletes better, meeting real
needs with innovative performance solutions that enhance each
competitor's ability to perform.
"Under Armour has continued to invest in the sport of football
and champion opportunities for women in the sport, from announcing
our first flag football Global Ambassador to providing custom
uniforms for female student-athletes to funding grants for girls'
flag football programs," said Sean
Eggert, SVP of Global Sports Marketing at Under Armour. "Our
partnership with USA Football
takes this commitment to the next level as we provide access to the
sport for the next generation of athletes."
Under Armour recently made its
partnership debut on the field with USA Football in late May when the U.S. Men's
and Women's Flag National Teams convened for training camp to
prepare for the International Federation of American Football's
Flag Football World Championships, which will take place in Lahti,
Finland this August.
The U.S. Men's and Women's Flag National Teams are defending
World Champions. IFAF expects this year's event to be the largest,
with more than 25 countries participating.
"This partnership will help develop and expand the football
ecosystem through innovation and sustainability," Hallenbeck said.
"This strategic alignment between our organizations underscores a
shared commitment to industry-leading standards, best practices and
sports development that will create more opportunities for everyone
to enjoy this great game."
"Our goal is to provide a pathway for all athletes to
participate in football from the youth level to the USA National Teams and to feel supported
throughout that journey," Eggert said. "As we look ahead, we are
committed to defining the path of flag football for all athletes
through a grassroots program, supporting skill development by
integrating flag into our existing UA Next platform and working to
expand our coaches' network and opportunities through our ongoing
partnership with the National Coalition of Minority Football
Coaches."
This multi-year partnership will allow USA Football and Under Armour to impact and
support football communities and drive an evolution of the athlete
journey through a unique pathway for every player.
About Under Armour
Under Armour, Inc.,
headquartered in Baltimore,
Maryland, is a leading inventor, marketer, and distributor
of branded athletic performance apparel, footwear, and accessories.
Designed to empower human performance, Under Armour's innovative
products and experiences are engineered to make athletes better.
For further information, please visit
http://about.underarmour.com.
About USA
Football
USA Football is the governing
body of American football in the United
States, the sole US member of the International Federation
of American Football, and a recognized sports organization of the
US Olympic & Paralympic Committee. Its non-profit mission
includes designing and delivering premier educational, development,
and competitive programs for American football, including tackle
and flag football. USA Football is
the only organization that selects and organizes men's and women's
US National Teams in federation-sanctioned international
competition.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/usa-football-and-under-armour-form-multi-year-partnership-to-support-us-national-teams-and-grow-the-game-of-football-302168786.html
SOURCE Under Armour, Inc.; USA
Football