The Spring'24 edition of 'VTEX Vision'
highlights new and improved products and features across its
enterprise commerce platform. This gives B2B and B2C businesses
more ways to use AI and data, create composable customer
experiences, sell from everywhere, and fulfill faster.
NEW
YORK, April 23, 2024 /PRNewswire/
-- VTEX (NYSE: VTEX), the composable and complete
commerce platform for premier B2C and B2B brands, announces the
debut of 'VTEX Vision', a semi-annual product showcase to empower
enterprise businesses striving to fuel their growth
amidst increased customer acquisition costs and potential
economic barriers to scaling their operations.
For it's Spring '24 edition, the semi-annual event will provide
the platform's customer base —2,600 global B2C and B2B customers
with 3,500 online stores across 43 countries– a digital
showcase of exciting brand-new innovations and supercharged
updates to ensure the VTEX platform remains relevant for both B2B
and B2C brands now and in the future. VTEX will also utilize this
interactive digital showcase, available here, to
demonstrate the extensive possibilities that brands can initiate
directly from their VTEX dashboard.
"In today's dynamic market, where high interest rates and rising
customer acquisition costs have become common challenges,
enterprise businesses will need to harness the power of a commerce
platform that consistently delivers high-quality products,
fortifies organic sales channels, and amplifies profit margins,"
said Santiago Naranjo, CRO at VTEX. "Our VTEX Vision
innovations directly confront this strategic demand. By collecting
feedback, data, consumer behavior, and industry trends, we've
translated these insights into actionable solutions. This marks a
crucial moment where we highlight the vast potential of a commerce
platform tailored for today's enterprises and the challenges of
tomorrow."
Below is a round-up of the biggest product news that VTEX will
announce for the Spring '24 edition (and global debut) of VTEX
Vision:
VTEX Ad Network to Elevate Digital Reach and
Conversion:
As businesses scale and face a notable 222% increase in the cost
of acquiring new customers from 2013 to 2022, largely due to rising
competition and ad expenses, the VTEX Ad Network emerges as a
powerful solution. This innovative network allows businesses to
create and manage ad space seamlessly across various digital
storefronts, leveraging AI-driven optimization for higher
conversions and click-through rates. Additionally, it offers
precision targeting, competitive auctions, and comprehensive ad
campaign monitoring to maximize revenue and streamline advertising
efforts efficiently while ensuring robust security measures protect
valuable data and operations.
Getting Personal with WhatsApp and VTEX:
Utilizing one of the most popular messaging platforms in the
world, WhatsApp, VTEX opens doors for personalized sales
conversion tactics, empowering 2,600 enterprise brands to engage
customers effectively. The integration of WhatsApp Business Account
creator in the VTEX Admin streamlines targeted campaigns, AI-driven
customization, personalized cart recovery messages, and real-time
campaign monitoring, all designed to maximize conversions and
enhance customer experiences. This collaboration brings a seamless
blend of technology and communication, driving brand engagement and
sales growth in today's dynamic digital landscape.
Delivering Superior Web Experiences beyond B2C Commerce with
VTEX FastStore:
Elevating the frontend experience is no longer an unnecessary
luxury for any brand in ecommerce. VTEX FastStore's will enhance
customer experiences to another level of speed through a suite of
commerce-optimized UI components, a comprehensive front-end
platform and framework with performance metrics, and a Headless CMS
for independent content management. Currently available for B2C
storefronts, FastStore will also unlock specific B2B needs,
including seamlessly integrating complex product catalogs,
customizing pricing levels, and efficiently managing orders and
buyer organizations. FastStore's extensive ecosystem also offers
scalability, with over 6,000 VTEX IO extensions created by third
parties, 1,000 SIs and ISVs, 330 marketplaces, 180 payments
solutions and 90 logistics companies, among others.
Frictionless Commerce with a low code/no code VTEX
FastCheckout and one-click-buy with Google Pay and Apple
Pay:
Crafting an optimized checkout experience involves balancing
customization and performance, a challenge that often leads to
suboptimal experiences and lost sales. VTEX's FastCheckout
tackles this by leveraging VTEX FastStore power, offering low-code
and no-code options for building and integrating new
functionalities and UI elements. This streamlined approach allows
brands to customize their checkout experience without compromising
performance, with real-time previews and intuitive tools ensuring
efficient changes. Additional features include extensive APIs for
flexibility, seamless integration across sales channels, and
customizable checkout flow like one-click-buy with Google Pay and
Apple Pay tailored to unique branding and customer journey
needs.
Gather all of your data from your commerce operation with
VTEX Data Pipeline:
Unlocking actionable insights from digital commerce data is
crucial for business success, yet high costs and complex
integrations often pose challenges. VTEX Data Pipeline offers
a streamlined solution for data sharing, ensuring secure and direct
delivery of commerce data to your infrastructure. With a diverse
range of datasets available, customize update frequencies and
destinations, while maintaining GDPR compliance and data security.
VTEX Data Pipeline empowers brands to access valuable insights,
make informed decisions, and drive growth effectively.
Future-proof your storefront from cyber attacks and
fraudulence with VTEX Shield:
Protecting your online store is a continuous task that requires
constant attention, which VTEX ensures is provided to all brands.
VTEX Shield is an additional layer providing a robust security
solution designed to empower merchants with proactive monitoring,
advanced threat detection, and efficient vulnerability management.
Its key features include an advanced Web Application Firewall for
safeguarding against online threats, a Pentest Readiness Service
for running penetration tests, and a Security Monitor dashboard for
proactive threat management. With VTEX Shield, businesses can
effectively detect and mitigate security risks, enhance
traceability, strengthen security barriers, and improve Personally
Identifiable Information (PII) data security.
Supercharging your favorites with AI:
VTEX is also making significant strides in strategically
leveraging advanced AI capabilities across its flagship products,
and these fresh solutions will empower enterprises to maintain a
competitive edge and achieve their objectives in today's dynamic
market environment. By harnessing AI, VTEX aims to expedite
time-to-market, optimize operational costs, and drive substantial
growth in customer GMV. These AI-powered enhancements will be
integrated into:
- Live Shopping, powered by AI Chat functionality, will
help VTEX customers create engaging and interactive shopping
experiences, allowing them to receive immediate assistance,
ultimately increasing customer satisfaction and conversion
rates.
- VTEX AI-Powered Intelligent Search: will help VTEX
customers detect user behavior patterns, automatically
identify and propose alternatives for search terms, and boost
conversion rates.
- VTEX Pick and Pack operations improve fulfillment,
reduce errors, and enhance efficiency for customers, by reducing
human error and improving the customer experience by leveraging AI
to approve or reject customer return requests automatically.
VTEX also enhanced its Marketplace solution for B2B and
B2C businesses by improving seller and product onboarding. These
upgrades accelerate time-to-revenue, reduce operational burdens,
and optimize fulfillment. VTEX Vision also brings on a more
efficient Order Management System (OMS), facilitating change
orders and improving communication between merchants and shoppers.
This is to support the new update for VTEX Sales App, which
will feature advanced functionalities for efficiently managing new
product arrivals and top offers, as well as the ability to recover
abandoned shopping carts and check inventory. VTEX Vision Spring
'24 edition also brings VTEX Delivery Promise, a
fulfillment-related feature which prompts visitors to input their
location, showing only deliverable products, offering delivery time
filters like 'same day delivery', enabling store pickup, and
displaying available delivery times on product pages.
This is just the beginning of an exciting journey. Twice a year,
VTEX Vision will unveil a wave of new innovative solutions and
upgrades, empowering brands to stay agile as they innovate,
optimize, and grow. With each VTEX Vision launch, the platform's
focus remains unwavering on enterprise strategies, technological
advancements and consumer trends that enhance commerce for all.
Ultimately, VTEX's objective is to improve customer retention and
increased conversion rates for enterprise brands. Dive deeper into
the innovations for VTEX Vision, the platform's spring product
showcase, right here.
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce
platform that delivers more efficiency and less maintenance to
organizations seeking to make smarter IT investments and modernize
their tech stack. Through our pragmatic composability approach, we
empower brands, distributors, and retailers with unparalleled
flexibility and comprehensive solutions, enabling them to invest
solely in what provides a clear business advantage and boosts
profitability. VTEX is trusted by 2,600 global B2C and B2B
customers, including Carrefour, Colgate, Motorola, Sony,
Stanley Black & Decker, and
Whirlpool, having 3,500 active online stores across 43 countries
(as of FY ended on December 31,
2023). For more information, visit
www.vtex.com.
CONTACT: Rachel Goodwill,
vtex@walkersands.com
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