Well Poised for Continued Domestic and
International Expansion, Project HQ Has 15+ Additional Hotels Under
Discussion With Applications in Both Adaptive Reuse and Conversion
Developments
LionGrove Has Committed to Building 10 HQ
Hotels Across the Caribbean and
Along the Sun Belt of the US
sbe Announces a $50MM Key Money & Sliver
Equity Fund for HQ Hotels that will Propel Its Growth and Further
Expansion
sbe Announces the Expansion of its Hotel
Platform Leadership Team with the Addition of Over 15 Highly
Experienced Industry Veterans from Around the Globe
LOS
ANGELES, June 5, 2024 /PRNewswire/ -- Project HQ
Hotels & Residences, led by Sam
Nazarian in partnership with Wyndham Hotels & Resorts,
is launching groundbreaking deals and partnerships to redefine
lifestyle hotels. The first locations will be in Montreux,
Switzerland, and
Detroit, Michigan.
With nearly two decades of expertise in smart lifestyle
hospitality, Project HQ aims to lead the industry by focusing on
innovation, sophistication, and a unique blend of cultural and
smart lifestyle elements. The goal is to create destinations that
cater to modern travelers seeking memorable experiences and
connectivity.
Project HQ has a strategic investment from Marc Anthony and his company Magnus,
enhancing its appeal to Millennials, Gen-Z and Latin
communities. This partnership solidifies sbe's position as a
leading luxury and lifestyle hospitality platform, boosting its
restaurant and entertainment portfolio, Disruptive Restaurant
Group, and the premium QSR brand and digital food company,
Everybody Eats.
EXCLUSIVE QUOTES:
Sam Nazarian, Founder
& CEO of sbe, states: "In the 22 years since establishing sbe,
we have always been looking around the corner and understanding the
ever-changing landscape of consumers - This marks the genesis of
Project HQ, and we eagerly anticipate unveiling more exciting
initiatives in the months ahead.
Geoff Ballotti, President
& CEO, Wyndham Hotels & Resorts states: "We've seen
tremendous interest from owners looking to enter the smart
lifestyle category created by Sam
Nazarian's sbe. These initial projects in Montreux and
Detroit set the stage for a brand
that will benefit from sbe's legendary lifestyle experience and
Wyndham's unmatched scale and resources, creating a turn-key
solution unlike anything in the market today."
DESTINATIONS:
HQ Montreux Hotel & Spa - Opening 2025
The Royal Plaza & Villa Toscane in Montreux, Switzerland will be transformed into the first
international hotel for Project HQ. Originally built in 1905 by
Swiss architect Louis Villard, the
two villas were merged in 1989 into a 155-room hotel with 42
residences. After a major renovation, it will reopen as The HQ
Montreux Hotel & Spa.
The hotel will feature two signature restaurants from sbe's
Disruptive Restaurant Group, a bespoke cocktail bar, an on-site
coffee shop, a spa, a fitness center, and significant event and
meeting space, offering guests an unparalleled experience.
HQ Detroit Hotel & Spa
The Park Avenue House in Detroit,
MI, will be reimagined as the first U.S.-based property for
Project HQ, combining exceptional dining, innovative design,
and personalized services. The transformation includes 174 hotel
rooms, featuring a specialty restaurant from sbe's Disruptive
Restaurant Group, a cafe, and quick-service delivery from the
Everybody Eats platform.
PROJECT HQ CORE IDEOLOGY:
Culinary Excellence:
Project HQ, in collaboration with top chefs and culinary
visionaries, will offer exclusive dining experiences that blend
innovative gastronomy with traditional flavors. sbe's Disruptive
Restaurant Group will continue to create cutting-edge dining
through partnerships with chefs like Katsuya Uechi, Dani
Garcia, and Wes Avila.
Additionally, the premium QSR brand Everybody Eats will
connect with Millennials, Gen-Z, and Latin communities through
partnerships like TOMA, developed with Sofia Vergara and Manolo
Vergara.
Entertainment and Nightlife:
Project HQ will maintain sbe's focus on vibrant nightlife and
entertainment, providing guests with exclusive access to
nightclubs, lounges, and special events.
Technology and Distribution:
Through its alliance with Wyndham, Project HQ offers access to
best-in-class technology. Hotel owners benefit from advanced
property and revenue management systems, while guests enjoy mobile
check-in/checkout, mobile key access, and customized room settings,
as part of Wyndham's recent $275
million investment in technology.
Industry-Leading Rewards:
Part of Wyndham Rewards®, Project HQ connects hotels to a
rapidly growing enrolled member base of approximately 108 million
everyday travelers around the globe. Members account for nearly one
out of every two check-ins at Wyndham's hotels
About sbe
Founded in 2002 by CEO Sam
Nazarian, sbe is a leading lifestyle hospitality
company that develops, manages, and operates world-class hotels,
restaurants, lounges, and nightclubs. In 2020, Nazarian
launched Disruptive Restaurant Group (DRG) that
operates globally renowned culinary brands, including
critically-acclaimed restaurants and lounges like Casa
Dani, Katsuya, Kumi, MXO
by Wes
Avila, Doheny Room,
HYDE, LiFE, and S Bar.
To learn more, visit sbe.com.
About Wyndham Hotels & Resorts
Wyndham
Hotels & Resorts (NYSE: WH) is the world's
largest hotel franchising company, boasting approximately 9,200
hotels across over 95 countries on six continents. With a network
of over 876,000 rooms catering to everyday travelers,
Wyndham commands a leading presence in the economy and
midscale segments of the lodging industry.
For more information, visit www.wyndhamhotels.com
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SOURCE sbe