NEW YORK, March 31, 2016 /PRNewswire/ -- Sudler New
York, a leading healthcare communications agency, is pleased to
announce that Chris Duffey,
Executive Vice President and Global Director of Creative
Technology, has been selected as a juror for the 2016 Cannes Lions
Health Festival.
An award-winning creative director, noted speaker, author, and
mobile and wearable technologist, Chris has been featured by
Business Insider and Yahoo as one of the advertising
industry's leaders on the top issues, challenges, and opportunities
in the fast-changing world of mobile marketing. The Guardian
awarded "How Mobile Became Mighty in Healthcare" to their Top Ten
Best Healthcare Stories of the Year.
Chris's work focuses on the integration of creative and digital
storytelling to generate relevant and memorable user journeys on
mobile, wearables, and beyond. For the inaugural Cannes Lions
Health Festival, Chris co-chaired with Google a keynote talk on
future trends in mobile marketing. At the 2015 Cannes Lions
festival, he spoke with Kim Kardashian
West on how to connect with audiences through mobile gaming
mechanics such as intrinsic and extrinsic motivation
techniques.
Chris has helped lead a number of US and global multichannel
launches, and most recently developed an award-winning Health View
app, designed for patients to help track vital health parameters
and more easily share information with their healthcare providers
to help minimize risks associated with their treatment.
"Chris relentlessly pursues opportunities in uncharted territory
and has a love of exploring the possibilities in the converging
world of creativity and mobile technology. He has a sense of what
works and what doesn't a keen eye for game-changing ideas, and
understands the new challenges facing agencies and clients alike.
He's the perfect choice as a judge for the 2016 festival," said
Rob Rogers, Co-CEO, the
Americas.
About S&H Group
The S&H Group is a global
healthcare marketing and communications organization with divisions
in medical education, promotion, sales training, KOL engagement,
digital solutions, and patient and consumer education. For more
information, please visit www.sudler.com.
S&H is part of Young and Rubicam Group, and part of WPP
(NASDAQ: WPPGY; www.wpp.com)
For more information,
contact:
Cathy.Robins@sudler.com (212-614-3818)
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SOURCE Sudler & Hennessey