WPP Partners with Chinese Internet Firm Tencent
29 Giugno 2016 - 11:39AM
Dow Jones News
LONDON--Advertising company WPP PLC (WPP.LN) said Wednesday that
it has established a partnership with internet services company
Tencent to create a Chinese social marketing lab.
Under a memorandum of understanding, the companies will create
through knowledge sharing and collaboration social ideas and
campaigns for Tencent's QQ and Weixin/WeChat platforms.
Shares at 0906 GMT trading 1.5% higher at 1,544 pence.
Write to Tapan Panchal at tapan.panchal@wsj.com
(END) Dow Jones Newswires
June 29, 2016 05:24 ET (09:24 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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